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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Wineries' Involvement In Promoting Tourism Online: The Case Of Texas, Leslie Rasch, Ulrike Gretzel
Wineries' Involvement In Promoting Tourism Online: The Case Of Texas, Leslie Rasch, Ulrike Gretzel
Faculty of Commerce - Papers (Archive)
Wine tourism has become an important driver of business for wineries in many regionsaround the world, while Texas wine regions are only starting to emerge as important tourism destinations.A study was conducted to investigate how effectively Texas wineries market tourism to their ownestablishments as well as in a regional context. A specific focus was placed on indications of collaborativewine tourism marketing practices on winery websites. The results indicate that wineries providebasic visitor information but are missing out on strategic opportunities to market wine tourism to theirareas.
Community Valuations Of Environmental Quality In Coastal Lakes: Lake Illawarra Case Study, Ann T. Hodgkinson, Abbas Valadkhani
Community Valuations Of Environmental Quality In Coastal Lakes: Lake Illawarra Case Study, Ann T. Hodgkinson, Abbas Valadkhani
Faculty of Commerce - Papers (Archive)
This study illustrates how the hedonic pricing method can measure the value of environmental assets in an urban setting. A HPM valuation, utilising relatively easily accessible secondary data, and a semi-logarithmic regression form, is used. The value achieved was substantially greater than either expenditures to date or the actuarial valuation of Lake Illawarra. The study demonstrates the applicability of the technique and recommends its further development and use for this type of public decision-making. A range of other data was also generated that adds to the usefulness of this approach for general planning purposes.
The Case Study Methodology In Place Management Research And Practice, Gregory M. Kerr, Gary I. Noble, John Glynn
The Case Study Methodology In Place Management Research And Practice, Gregory M. Kerr, Gary I. Noble, John Glynn
Faculty of Commerce - Papers (Archive)
Purpose: The purpose of this paper is to assist those in the relatively new field of place management to undertake sound and appropriate research for which there is a current need. Approach: This paper identifies and provides an interpretation of key terms associated with research in the social and behavioural sciences and then recommends the case study methodology as being appropriate for research in place management. Findings: Based on a review of the literature this paper offers a viewpoint about the meaning and application of the terms ‘methodology’, ‘methods,’ ‘ways’, ‘strategies’ and ‘approaches’ when they are applied to research. Research …
Predicting Packaged Holiday Purchases: The Case Of A Mature Market (Switzerland), Christian Laesser
Predicting Packaged Holiday Purchases: The Case Of A Mature Market (Switzerland), Christian Laesser
Faculty of Commerce - Papers (Archive)
Tour operators in Europe and Switzerland face multiple challenges. Yet, against all expectations, they more or less manage to maintain their overall market share. This paper explores why this is so by exploring determinants which predict packaged holiday purchases (as opposed to independent travel) by means of a binary logistic regression. The case is a mature outbound market — Switzerland. The results somewhat contrast with previous research, and reveal that choosing a packaged holiday cannot be predicted by socio-demographics, but rather by a given travel situation. Lack of familiarity with the destination, small travel groups, the travel motivations diversion/experience of …