Social and Behavioral Sciences Commons^™

Comparison Of Extension Personnel And Supervisor Perceptions Of Communications Activities, Brittany Bowman, Quisto Settle, Elizabeth Gregory North, Keri Collins Lewis

Journal of Applied Communications

Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development …

Theorizing Development Of Parasocial Engagement, Riva Tukachinsky, Gayle S. Stever

Communication Faculty Articles and Research

The article proposes a theoretical model of the development of parasocial relationships (PSRs) building on Knapp’s model of relationship development. Through synthesis of research across disciplines, the model conceptualizes the relational goals and parasocial interactions (PSIs) specific to the PSR. The model identifies variables that predict engagement at that level, describes the stage’s outcomes/effects, and considers the utility of existing measures to assess these stages. The conceptualization of PSRs as a dynamic process rather than intensity of a monolithic experience offers new directions worthy of empirical examination.

America's New Favorite Food, Laura E. Duclos, Sshiva Tejas M

Capstones

America's New Favorite Food focuses on the culinary shift the United States is making. The days of burgers and fries are dwindling and tacos are taking over. This short documentary series follows four people who hold distinctive views on Mexican cuisine. Viewers are also able to experience Mexican food in augmented reality, where they can tinker with the models via computer or phone.

LINK TO PROJECT: DuclosTejasCapstone.weebly.com

From Virtual To Physical: Video Game Streaming Communities, Avery Miles

Capstones

This is an exploration of the inner lives of video game streamers, how they interact with their audiences and the social phenomenon of live streaming. It encompasses streamers, viewers, professional eSports athletes and indie game designers.

www.averykmiles.com

The Rhetoric Of Missions Reporting, Bailey Cate

Electronic Theses and Dissertations

Missions, especially short-term trips, are becoming more and more controversial. As short-term missionaries interact in the field, they take pictures depicting the poverty, lack of resources, and overall sense of destitution around them. These photos have helped generate income, as many Christians who see the photos as part of updates on mission work they supported come to see themselves in a position of “savior” because they have resources to give to “those in need.” Evangelism is a critical component of Christianity; however, how people evangelize and how they communicate about that evangelism is equally critical. By analyzing both the church …

The Effects Of Social Proof Through Social Media On Perceptions Of Responsibility, Taylor Powers

Electronic Theses and Dissertations

Situational crisis communication theory, also referred to as SCCT, is a central and very well-developed theory in the field of crisis communication. The goal of SCCT is to create a response strategy based on stakeholders’ levels of attributions of responsibility. SCCT states there are two main factors stakeholders take into consideration when attributing responsibility to an organization in crisis: crisis type and performance history. While the previously stated factors are very important, the progressive development of social media is not taken into consideration in this theory, specifically the use of social proof through social media channels. According to the principle …

Spreading The Good News: Analyzing Socially Shared Inspirational News Content, Qiaho Ji, Arthur A. Raney, Sophie Janicke-Bowles, Katherine R. Dale, Mary Beth Oliver, Abigail Reed, Jonmichael Seibert, Arthur A. Raney Ii

Communication Faculty Articles and Research

Past research indicates that people often share awe-inspiring news online. However, little is known about the content of those stories. In this study, more broadly defined “inspirational” articles shared through The New York Times website over a 6-month period were analyzed, with the goals of describing the content and identifying characteristics that might predict inspirationality and measures of retransmission. The results provided a snapshot of content found within inspirational news stories; they also revealed that self-transcendent language use predicted the inspirationality of a news story, as well as how long an article appeared on a most shared list.

Consumer Perceptions Of Labeling Claims On Poultry Products, Sarah Townley

Agricultural Education, Communications and Technology Undergraduate Honors Theses

An increasing number of consumers wants more knowledge of how the food they eat is produced, and specifically, how animals used in the production of their food are raised. One method consumers use to become more aware of production practices behind the food they purchase and consume is simply reading food labels. Labeling claims can be defined as textual, pictorial, graphic, or symbolic representation that either explicitly states or implies that a food product has a specific set of properties supported by a certification process. The purpose of this study is to gather data regarding consumer knowledge and understanding of …

Social Media Flooded With Rescue Requests During Hurricane Harvey, Alison Greenhalgh

College of Journalism and Mass Communications: Professional Projects

When Hurricane Harvey hit Houston, social media was used in a new way during a natural disaster. Emergency phone lines were jammed, and people were in desperate need of rescuing. These people turned to social media, such as Facebook, to ask for help. At the same time, civilian rescuers turned to social media to find locations of people in need of rescuing. News articles published stories about the desperate cries for help on social media; however, these articles left some questions unanswered. How exactly did social media connect rescuers and victims, and how could it be more efficient? How did …

Exploring Echo-Systems: How Algorithms Shape Immersive Media Environments, James N. Cohen

Journal of Media Literacy Education

In the lead up to the 2016 election, fake news often “outperformed” actual news in users’ social media feeds (Silverman, 2016). This paper attempts to analyze the process in which fake news proliferates social networking sites and presents a method of understanding and articulating ways in which personalized feeds are shaped by algorithm-based user feedback. The algorithm systems are embedded programs that analyze past user data and search history in combination with other users’ searches and history to calculate digital outcomes, anticipate possible recommendations, and present consumers with feeds that represent their own unique immersive media environments.

As of August …

Both Facts And Feelings: Emotion And News Literacy, Susan Currie Sivek

Journal of Media Literacy Education

News literacy education has long focused on the significance of facts, sourcing, and verifiability. While these are critical aspects of news, rapidly developing emotion analytics technologies intended to respond to and even alter digital news audiences’ emotions also demand that we pay greater attention to the role of emotion in news consumption. This essay explores the role of emotion in the “fake news” phenomenon and the implementation of emotion analytics tools in news distribution. I examine the function of emotion in news consumption and the current status of emotion within existing news literacy training programs. Finally, I offer suggestions for …

Civic Media Literacy In A Transmedia World: Balancing Personal Experience, Factual Accuracy And Emotional Appeal As Media Consumers And Circulators, Ellen Middaugh

Journal of Media Literacy Education

Amid growing concerns over the role of “fake news” in civic and political life, efforts to understand how to best prepare youth to evaluate and reason about online sources have gained a sense of urgency. However, less attention has been paid to how such skills are used in the context of the broader array of information behavior that is typical of civic and political participation today—particularly in the circulation of information. Through thematic analysis of interviews and think aloud tasks with n=24 urban high school students reasoning through the processes of search, credibility analysis and circulating information for the purposes …

Media Literacy And Climate Change In A Post-Truth Society, James S. Damico, Mark Baildon, Alexandra Panos

Journal of Media Literacy Education

In this article we draw from ecolingusitics (Stibbe, 2015) and a civic media literacy framework (Author, in press; Masyada & Washington, 2016) to consider what happened when three pairs of preservice teachers with different academic backgrounds and climate change beliefs jointly evaluated the reliability of two media sources that make opposing arguments about climate change. An ecolinguistics perspective attends to the environmental impact of the “stories-we-live-by” (Stibbe, 2015) and a civic media literacy lens highlights the centrality of dialogue and deliberation along with critical reading when evaluating the reliability of information sources about complex socioscientific topics like climate change. Our …

Media Literacy, Democracy, And The Challenge Of Fake News, Lance E. Mason, Dan Krutka, Jeremy Stoddard

Journal of Media Literacy Education

In this essay, the authors offer a context for discussions about fake news, democracy, and considerations for media literacy education. Drawing on media ecology and critical media studies, they highlight the longer history of fake news and how this concept cannot be separated from the media technologies in which cultures grow. They discuss current iterations of this phenomenon alongside the effects of social media and offer a preview of the special issue.

The Spectacle Of The Bomb: Rhetorical Analysis Of Risk Of The Nevada Test Site In Technical Communication, Popular Press, And Pop Culture, Tiffany Wilgar

USF Tampa Graduate Theses and Dissertations

This dissertation is a rhetorical analysis of presentations of risk across three different sites of inquiry: technical communication, the popular press, and pop culture. This dissertation focuses on The Nevada Test Site (NTS), a nuclear testing facility near Las Vegas, Nevada, and analyzes presentations of risk in language of the technical report following an NTS accident in December 1970. Project Baneberry, a routine underground nuclear test, became the accident known as "The Baneberry Vent" when it cracked through the earth and vented into the atmosphere, exposing NTS employees and nearby communities to radiation. Presentations of risk in the technical document …

Piloting Participatory Arts-Based Methods For Exploring Indonesians’ Experiences In A U.S. Biotechnology Training Program, Jamie Loizzo, Richard E. Goodman, Mary Garbacz

Journal of Applied Communications

Science communication faculty and professionals often train scientists about conveying and delivering critical and sometimes controversial scientific information to public audiences. This qualitative case study was situated in a U.S.-based biotechnology training program funded by the United States Department of Agriculture for connecting Indonesian science fellows with university biotechnology scientists and science communication experts. The researchers piloted a participatory arts-based approach for instructing and researching Indonesian scientists’, professionals’, and educators’ learning and experiences in the program. Participatory and arts-based research has the potential to uncover and bring to light participants’ perceptions. Participants used iPad multimedia kits to demonstrate their learning …

Research For Non-Profits, A Service Learning Class In Grantseeking Research, Alyssa Wright

Faculty & Staff Scholarship

This chapter describes Research for Non-Profits a 300/500 level service-learning course that introduces non-profits and grantseeking while teaching research and information literacy skills. Students in the course create a funder research portfolio for a non-profit client with a funding need. As students draft, revise, and polish the portfolios, they hone their research skills as well as engage with larger information literacy concepts, particularly the value of information, information creation as a process, and how authority is constructed and contextual. The chapter describes the course’s long development road as well as how partnerships were built, not only with the campus center …

Meta-Analysis Of Anger And Persuasion: An Empirical Integration Of Four Models, Nathan Walter, Riva Tukachinsky, Ayellet Pelled, Robin Nabi

Communication Faculty Articles and Research

Despite the increasing use of anger in persuasive messaging, such as political ads and health campaigns, very little is known about when and how anger affects persuasion. Building on theoretical propositions derived from four theoretical models that have addressed the link between anger and persuasion, the current meta-analysis (k = 55, N = 6,805) finds a weak impact of anger on behavior (r = .15, p = .04) and nonsignificant effects on attitudes (r = −.03, p = .30) and intent (r = .06, p = .13). Yet a closer look reveals a more complicated reality, where positive effects are …

Book Review: Exploring Critical Digital Literacy Practices: Everyday Video In A Dual Language Context, Lucie Roemer

Journal of Media Literacy Education

No abstract provided.

Book Review: Teaching Climate Change To Adolescents: Reading, Writing, And Making A Difference, Antonio Lopez

Journal of Media Literacy Education

Teaching Climate Change to Adolescents: Reading, Writing, and Making a Difference, is a book for English language arts and media literacy teachers that provides abundant resources for educators wanting to incorporate climate change instruction into their classrooms. This review explores the usefulness of the book and discusses more broadly the barriers and opportunities for incorporating environmental issues into media literacy education.

Mediating Religious Literacy Among Primary School Children In Gujarat: Classroom As A Liminal Space, Kiran Vinod Bhatia

Journal of Media Literacy Education

Articulation of religious guidelines in the political milieu never takes place in a disembodied form; rather politically inscribed religious discourses are embedded within and conveyed through specific institutional channels, including media organizations and education institutions. My experiences of working as a media educator in villages in Gujarat have helped me understand how the learning of such discriminatory practices begin early as students use various linguistic and socio-cultural cues in order to make sense of the society. A classroom, however, provides the required space to entertain differences such that we can delimit the social hierarchies that are naturalized in the minds …

Deconstructing Media In The College Classroom: A Longitudinal Critical Media Literacy Intervention, Andrea M. Bergstrom, Mark Flynn, Clay Craig

Journal of Media Literacy Education

While many studies have addressed the impact of media literacy interventions on knowledge of specific topic areas, few have explored improvements in media literacy skills as outcome measures. This study analyzed the impact of a media literacy intervention on participants’ critical thinking skills and understanding of media literacy principles by addressing the topics of body image and media representations of gender and race. A two-group, longitudinal experimental design was implemented using college-aged student participants across multiple course sections (n = 198) at a public university in the southeast. Results were significant for several media literacy measures for the treatment …

How Brazil’S Unified University Entrance Exam (Enem) Impacts Media Literacy Education, Danilo Venticinque, Andrew Whitworth

Journal of Media Literacy Education

This article discusses the outcomes of research into the media literacy aspects of ENEM (Exame Nacional do Ensino Médio), Brazil's unified university entrance exam, which contains a significant number of exam questions based on excerpts from newspaper articles, online news and other media sources. Through content analysis, these questions are classified according to the platform (digital or print) and source (traditional media, niche media and government agencies). The results show a strong prevalence of traditional media, either in print or digital platforms, and a tendency to present the government in a positive light, avoiding issues such as the …

Foregrounding Morality: Encouraging Parental Media Literacy Intervention Using The Tares Test For Ethical Persuasion, Kevin J. Pearce, Stanley Baran

Journal of Media Literacy Education

In the United States, children are exposed to literally hundreds of thousands of television commercials a year and virtually every aspect of kids’ lives are replete with commercial messages. The negative effects of this exposure are well documented. Yet, there remains very little regulation or limit on advertising to children beyond that which exists for adults. Additionally, only about 1/3 of U.S. parents wish for stronger controls. This presents a challenge for media literacy scholars and practitioners. Research has shown that, when presented with information about the negative effects of commercial messages, parents are more likely to adopt some form …

Media Literacy And Response To Terror News, Daniel Bergan, Heysung Lee

Journal of Media Literacy Education

Increased fear and threat toward terrorism in the current American society is largely due to vivid news coverages, as explained by cultivation theory and mean world syndrome. Media literacy has potential to reduce this perception of fear and threat, such as people high on media literacy will be less likely to be affected by terror news. We focus on representation and reality for investigating the relationship between influence of terror news and media literacy, one component of media literacy framework developed by Primack and Hobbs (2006), which deals with how media messages reflect or exclude the reality. Our study divided …

Teaching Girls Online Skills: Results Of The Wikid Grrls Intervention, Stine Eckert, Jade Metzger-Riftkin, Joanna Nurmis

Journal of Media Literacy Education

In 2013-2016 we designed and implemented Wikid Grrls, a 10-week after-school workshop series to teach online skills to middle school girls in U.S. schools. We interviewed and surveyed 80 participants before and after the workshops. Girls’ online skills and confidence in them increased measurably for the duration of the workshop series. Participants expressed great interest in learning more, but media literacy programs at their schools regarding online skills were lacking. Using feminist theories and the reader-to-leader framework, we argue that such media literacy interventions bring immediate learning rewards for participants. Yet, we conclude that to narrow gender gaps in digital …

Social Media For Good? A Survey On Millennials’ Inspirational Social Media Use, Sophie Janicke-Bowles, Ava Nayaran, Anja Seng

Communication Faculty Articles and Research

There is no doubt about the extensive use of social media by the millennial generation, but the study of the effects of such use is only in its infancy. Though most studies so far focus on the negative effects of overall time spent on social media, the current study investigated the relationship between exposure to a specific type of content on social media and well-being outcomes: namely, inspirational content. Results of an online survey with a total of 146 students revealed that inspiring social media and online video use, but not overall time spent on social media was related to …

Transforming Library And Information Services Delivery Using Innovation Technologies, Ogar Christopher Eje Mr, Tangkat Yusuf Dushu Mr.

Library Philosophy and Practice (e-journal)

In todays’ world, library and information services delivery are being transformed from their manual operations to new ways using technology. The study identified the paradigm shift in libraries and information services as a direct consequence of innovation technologies. The key concepts in the study are discussed. The new technology and communication tools are employed in rendering services to the patrons through appropriate channels for access to information with cluster of technologies referred to as the internet. Information technology has brought in sweeping changes in the way libraries function. Libraries need to access, evaluate, and measure the impact of information technology …

Bridging Rhetoric And Pragmatics With Relevance Theory, Brian N. Larson

Faculty Scholarship

In this chapter, I bridge rhetoric and pragmatics, both of which concern themselves with language-in-use and meaning-making beyond formal syntax and semantics. Previous efforts to link these fields have failed, but Sperber and Wilson’s relevance theory (RT), an approach to experimental pragmatics grounded in cognitive science, offers the bridge. I begin by reviewing Gricean pragmatics and its incompatibility with rhetoric and cognitive science. I then sketch RT, but importantly, I identify revisions to RT that make it a powerful tool for rhetorical analysis, a cognitive pragmatic rhetorical (CPR) theory. CPR theory strengthens RT by clarifying what it means to be …

#Digitalactivism: Examining #Yesallwomen And Teaching Social Media Activism In Technical Communication, Karishma Verma

Theses and Dissertations

In May 2014, 22-year-old Elliot Rodger killed six people and injured fourteen others near

the University of California campus in Santa Barbara. A “hatred of women” was cited as the

reason for his crimes. This incident inspired the hashtag movement #YesAllWomen on social

media. Users shared examples of how although “not all men” engage in violent behaviors that

Rodger exhibited, all women go through their lives fearing. This thesis uses a technofeminist

framework to examine how the #YesAllWomen movement functioned as an online social

movement on Twitter to encourage conversation as well as promote change. I also discuss how

technical …