Social and Behavioral Sciences Commons^™

The Effects Of The Media On The Discrepancy Between Gaap And Pro Forma Earnings, Peter Schock

CMC Senior Theses

This study seeks to find if there is a significant relationship between the amount of media coverage focused on public companies in the United States and the difference between GAAP financial performance and analyst-adjusted estimates of financial performance. I will answer this question by testing this difference among S&P 500 companies, as well as companies within that index as identified by a certain industry.