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Full-Text Articles in Social and Behavioral Sciences
Taiwanese Willingness To Communicate In English: Can Watching American Television Programs Help?, Yu-Ting Chien
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study explored the relationship between Taiwanese audiences' use of American television programs and their willingness to communicate in English. Taiwanese participants filled out an online survey consisted of questions from uses and gratifications constructs and willingness to communicate constructs. In addition, different subtitle settings were also examined.
Results indicated that participants with high integrative motivation consuming information from American television programs, in addition, the setting of subtitles were associated with perceived communication competence, integrative motivation, language anxiety and social interaction motivation.