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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

Media

Social Influence and Political Communication

Series

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley Sep 2012

Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley

Faculty Curated Undergraduate Works

In the Frontline documentary The Merchants of Cool, the relationship between major media conglomerates and their hedonistic teenage customers is examined through exploring the different tactics industries use to discover and market the next “cool” thing. Industries maintain what the documentary refers to as a “feedback loop” with their customers, which is a cyclic, supply-and-demand relationship that blurs the line between fiction and reality. It has become impossible to tell which side is imitating the other: who do the products and trends that define popular youth culture belong to? What's more, are the sexual and aggressive hormone-fueled behaviors on …


The Communication Of Capital: Digital Media And The Logic Of Acceleration, Vincent Manzerolle, Atle Mikkola Kjøsen Jan 2012

The Communication Of Capital: Digital Media And The Logic Of Acceleration, Vincent Manzerolle, Atle Mikkola Kjøsen

Communication, Media & Film Publications

This paper argues that questions concerning the circulation of capital are central to the study of contemporary and future media under capitalism. Moreover, it argues that such questions have been central to Marx’s analysis of the reproduction of capital vis-à-vis the realization of value and the reduction of circulation time. Marx’s concepts of both the circuit and circulation of capital implies a theory of communication. Thus the purpose of our paper is to outline the logistical mechanisms that underlie a Marxist theory of media and communication and thereby foregrounding the role new media plays in reducing circulation time. We argue …