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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris May 2012

Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris

Pamela K. Morris

The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.


Institutional Support For Computing Faculty Research Productivity: Does Gender Matter?, Monica M. Mcgill, Amber Settle Mar 2012

Institutional Support For Computing Faculty Research Productivity: Does Gender Matter?, Monica M. Mcgill, Amber Settle

Amber Settle

We address the question of how male and female computing faculty in the U.S. and Canada perceive research requirements and institutional support for promotion and tenure. Via a survey sent to approximately 7500 computing faculty at the 256 institutions that participate in the annual Taulbee Survey, our results identify differences in reported tenure and promotion requirements, including the number of publications required during the probationary period, the importance of the scope of publication venues, the importance of publishing in non-refereed journals, and the importance of collaborative presentations. Differences were also discovered in institutional support and the satisfaction levels with ...