Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Cultural Differences And Switching Of In-Group Sharing Behavior Between An American (Facebook) And A Chinese (Renren) Social Networking Site, Lin Qiu, Han Lin, Angela K. Y. Leung
Cultural Differences And Switching Of In-Group Sharing Behavior Between An American (Facebook) And A Chinese (Renren) Social Networking Site, Lin Qiu, Han Lin, Angela K. Y. Leung
Ka Yee Angela LEUNG
Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the “Facebook of China”). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. …
Understanding The Social Consequences Of Microblogging, L. Qiu, Angela K.-Y. Leung, N. Tang
Understanding The Social Consequences Of Microblogging, L. Qiu, Angela K.-Y. Leung, N. Tang
Ka Yee Angela LEUNG
Microblogging has recently become a new form of communication that is rapidly changing everyone’s life. Through services such as Twitter, millions of people can broadcast short messages to their followers via instant messaging, SMS, or web interfaces. However, few studies have been conducted to understand the impact of these emerging phenomenons. In this study, we seek to understand the social consequences of microblogging. Further, we want to examine which aspects of microblogging are related to the consequences. We recruited 120 undergraduates and randomly assigned them to one of four groups (29 to 31 participants in each group). Each group was …