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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- Customer loyalty (3)
- Fans (Persons) (3)
- Social media (3)
- Hotels (2)
- Sports spectators – Psychological aspects (2)
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- Sports teams – Marketing (2)
- Advertising – Hospitality industry (1)
- Advertising – Hotels (1)
- Branding (Marketing) (1)
- Casinos – Law and legislation (1)
- Casinos – Marketing (1)
- Casinos – Taxation (1)
- Communication channel (1)
- Communication in marketing (1)
- Communication style (1)
- Consumer behavior (1)
- Consumers' preferences (1)
- Culture and tourism (1)
- Customer loyalty programs (1)
- Customer motivation (1)
- Destination (1)
- Facebook (Electronic resource) (1)
- Facebook marketing (1)
- Fandom (1)
- Gambling industry (1)
- Gaming (1)
- Hotel reward program (1)
- Illinois (1)
- Internet marketing (1)
- Legislation (1)
Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending And Cross-State Substitution, Mikael Bengt Ahlgren
Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending And Cross-State Substitution, Mikael Bengt Ahlgren
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this research was to investigate three potential consequences related to the 2003 Illinois Gaming Tax rate restructuring. The first section presents the assessment of whether a higher tax rate motivated an Illinois casino operator to reduce of marketing/promotional expenditures in an attempt to negatively influence revenues. The second establishes if the surrounding state gaming operators reacted to the increased Gaming Tax rate in Illinois, by raising their marketing spending. The last section clarifies whether the changes to the Illinois Gaming Tax Schedule impacted gaming volumes in the neighboring/competing states of Indiana, Iowa, and Missouri.
The analysis relied …
Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, Orie Berezan
Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, Orie Berezan
UNLV Theses, Dissertations, Professional Papers, and Capstones
Loyalty programs have become products in and of themselves. They need to maintain member loyalty in order to survive. It is proposed that communication has a larger impact on program loyalty than previously thought. This study utilizes structural equation modeling (SEM) to evaluate the influence of communication typologies and dimensions on hotel reward program loyalty via self-image congruence, service quality, satisfaction, and trust. Moreover, this dissertation presents a communication identity model, which focuses on promoting hotel reward program loyalty via self-congruence with communication channels.
Newly discovered significant paths were found between: communication style and self-congruence with communication channels; self-congruence with …
A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich
A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich
UNLV Theses, Dissertations, Professional Papers, and Capstones
Social media has revolutionized marketing and communication and has changed the way many organizations do business. In sports, it has facilitated fans getting closer to the action while allowing management to be strategic and more efficient with finite amount of resources. It has allowed sports to get in the business of “relationship marketing” (Gronroos, 2004). That is, when a game ends or a season comes to a close, social media allows for the fostering of long term relationships and continues to build a sense of community. The marriage of social media and relationship marketing cannot be overlooked. Whereas 30 years …
The Marketing Effectiveness Of Hotel Facebook Pages: From Perspectives Of Customers And Messages, Xi Yu Leung
The Marketing Effectiveness Of Hotel Facebook Pages: From Perspectives Of Customers And Messages, Xi Yu Leung
UNLV Theses, Dissertations, Professional Papers, and Capstones
In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an increasing number of hotels are using social media to promote their business. However, the marketing effectiveness of social media is still a big challenge in both academic and business world. Since social media marketing is totally different from traditional marketing approaches, traditional marketing theories and practices may not be applicable to social media. Besides, very few studies have examined the effectiveness of social media marketing in the academic world.
Therefore, this study intended to provide an in-depth examination on the marketing effectiveness of …
From Fandom To Tourism: An Examination Of Self-~Expansion Theory, So Jung Lee
From Fandom To Tourism: An Examination Of Self-~Expansion Theory, So Jung Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
In recent years, pop-culture tourism, in which individuals travel to destinations made famous through pop-culture or relative media themes, has come into the spotlight. The new market segment induced by pop-culture has created a specialized but dedicated consumer, called a "fan." This study examined the impact of pop-stars on a destination from the perspective of fans. Specifically, the research investigated whether fans at different degrees of fandom had different travel attitudes and behaviors with regard to motivation, satisfaction, attachment, and loyalty in the destination context by applying self-expansion theory. In particular, Korean pop-star's fans were chosen as the study example …
Fan Loyalty And Motivation, Jason Mays
Fan Loyalty And Motivation, Jason Mays
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose Statement: The purpose of this professional paper is to review psychological and marketing theory and research to explain what motivates an individual to become a highly identified loyal fan of a sports team. Implications for professional practice and future research will be presented.
Justification: Understanding what motivates a fan to become a highly identified fan is important to a team manager because fans are the primary revenue source of a team. The fundamental goal of marketing managers is to create repeat customers (brand loyalty) (Fortunato, 2006) and loyal fans represent most repeat customers. An organization’s brand is critical in …
Understanding Loyalty And Motivation Of Professional Sports Fans, Victoria Wilkins
Understanding Loyalty And Motivation Of Professional Sports Fans, Victoria Wilkins
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose: The purpose of this paper is to examine the factors which create continuous and permanent commitment to a specific professional sports team.
Statement of Objectives: There is no denying that the current economic standing of the United States does not promote spending large sums of money on entertainment and leisure. Since taking a family to a professional sports game gets rather expensive, families are lead to pursue other alternatives while deciding how to spend free time. The costs of game attendance, including tickets, parking, food, beverages and souvenirs, can easily surpass one hundred dollars, which is undoable for many …