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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- Health Sciences, Public Health (2)
- Advertising effectiveness (1)
- Chinese antismoking advertising (1)
- Chinese smoking cessation (1)
- Facebook (1)
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- Feeding practices (1)
- Gender (1)
- Health Sciences, Mental Health (1)
- Infant feeding (1)
- Information Science (1)
- LinkedIn (1)
- Mass Communications (1)
- Mental Illness (1)
- Mother-infant dyad (1)
- Perceptions (1)
- Public Health (1)
- Rapid infant weight gain (1)
- Religious Involvement (1)
- Social Judgment Theory (1)
- Social Media (1)
- Sociology, General (1)
- Sociology, Organizational (1)
- Sociology, Theory and Methods (1)
- Southeastern US (1)
- Stigma (1)
- Taylor's Six-segment Strategy Wheel (1)
- Twitter (1)
- YouTube (1)
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Effectiveness Of Antismoking Campaign Strategies On Smoking Cessation Of Chinese Smokers: An Application Of Taylor’S Six-Segment Message Strategy Wheel, Xizi Cai
Masters Theses
China has the largest smoker population in the world. Since 2006, with China as a member country of WHO FCTC (World Health Organization Framework Convention on Tobacco Control), the country has seen more and more antismoking campaigns on various kinds of media both national and local. However, the effectiveness of these antismoking campaigns is still not clear, especially within Chinese traditional smoking culture background.
Adopting an in-depth interview approach, this study explores how different antismoking campaign strategies in terms of Taylor’s Six-segment Massage Strategy Wheel could influence smoking cessation of Chinese adult smokers who have quitting experience. Research questions focus …
The Mother-Infant Dyad Study: A Grounded Theory Inquiry Into The Day-To-Day Experiences, Between First-Time Mothers And Their Infants, That Influence Feeding Practices, Jennifer Jean Helvey
The Mother-Infant Dyad Study: A Grounded Theory Inquiry Into The Day-To-Day Experiences, Between First-Time Mothers And Their Infants, That Influence Feeding Practices, Jennifer Jean Helvey
Masters Theses
Background: Inappropriate infant-feeding practices linked to excessive, rapid, early weight gain, are potentially powerful intervention points for reducing risk of later obesity. Understanding how and why these behaviors begin is currently the topic of much research. Because breastfeeding has been found to be somewhat protective against early rapid gain, and because low-income, Southeastern U.S. populations are significantly less likely to initiate and maintain breastfeeding, it is critical to focus efforts in these populations. Grounded theory methodology provides the optimal theoretical underpinnings for exploring development of these practices.
Research Objective: The objective was to explore, using grounded theory methodology, the set …
I'M Ok, You're Not: Assessing Variable Influence On Perceptions Of The Mentally Ill Among College Students, Phillip Wagner
I'M Ok, You're Not: Assessing Variable Influence On Perceptions Of The Mentally Ill Among College Students, Phillip Wagner
Masters Theses
Due to the alarming level of stigma associated with individuals with a mental illness, this present study seeks to understand the variables that influence perceptions of the mentally ill. The research questions for this study are as follows: RQ1: What are the latitudes of acceptance, rejection and non-commitment that college students identify in their perceptions of the mental health community?, RQ2: Does gender influence college student perceptions of the mentally ill?, and RQ3: Does the level of religious involvement that college students identify correlate to their perceptions of the mentally ill? The 257 participants completed an online survey that assessed …
Social Media Networking Strategies For The Yale New Haven Center For Emergency Preparedness And Disaster Response (Ynh-Cepdr)/ Yale New Haven Health System Center For Healthcare Solutions (Ynhhs-Chs), Amanda Smith
Masters Theses
This paper investigates the uses and gratification of social media for both personal and organizational usage among employees at the Yale New Haven Center for Emergency Preparedness and Disaster Response/Center for Healthcare Solutions in New Haven, Connecticut. The purpose of this thesis is to assess and evaluate the relationship between YNH-CEPDR/CHS' usage of social media tools and the organization's employees' personal attitudes, beliefs and usage of Facebook, Twitter, LinkedIn, and YouTube. Employees of CEPDR/CHS were surveyed regarding the function of social media for emergency management communication and the promotion of products and services. Results suggest that while employees generally agree …