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Social and Behavioral Sciences Commons

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Articles 1 - 9 of 9

Full-Text Articles in Social and Behavioral Sciences

The Rancor Of Republicans, The Diatribe Of Democrats A Social Network Analysis Of Partisan Interconnectivity On Facebook, Sean Langille Dec 2012

The Rancor Of Republicans, The Diatribe Of Democrats A Social Network Analysis Of Partisan Interconnectivity On Facebook, Sean Langille

Masters Theses

The Internet has played a more active role in shaping modern American political communication. With the increased popularity of social networking through websites like Facebook, more are taking to the Internet to engage in civic dialogue. This study will explore how the exchange of socially networked images, texts, and audio between Democrats and Republicans affect beliefs, behaviors and perceptions. Utilizing qualitative methodologies, the researcher interviewed ten (10) registered democrats and ten (10) registered republicans. The participants were basked ten questions and ten follow up questions. The study applied a social network analysis to evaluate how socially networked dialogue between Republicans ...


The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey Nov 2012

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively ...


The Manifestation Of Biblical Community Understanding In A Facebook Community: A Qualitative Study Among Christian College Students, Paul Perkins Jun 2012

The Manifestation Of Biblical Community Understanding In A Facebook Community: A Qualitative Study Among Christian College Students, Paul Perkins

Doctoral Dissertations and Projects

Applying theoretical studies of social capital, social presence, cognitive presence, and community helps researchers understand more fully the phenomenon of online social networks. The debate has moved from the positive and negative effects of online social networks to understanding how they fit into daily life. However, do biblical community beliefs transfer to Facebook? If Facebook is considered a community, does it exhibit the characteristics of a biblical community? Through a qualitative case study design, this research explored eight Christian college students, four men and four women, from two Midwest Christian colleges, investigating their understanding of biblical community and its application ...


Media Convergence Of Newspapers: A Content Analysis Of The Houston Chronicle's Print- And Web-Based Content, Amanda Sullivan May 2012

Media Convergence Of Newspapers: A Content Analysis Of The Houston Chronicle's Print- And Web-Based Content, Amanda Sullivan

Masters Theses

The channels of news media have changed. The traditional route of receiving news via a newspaper has evolved into a more digital path, leaving many to question the future of the print publication. This study evaluates the print- and Web-based content of the Houston Chronicle. The researcher adds to the field of research on news media by analyzing the online and print content of the publication, creating a new way to categorize and evaluate the subject matter by placing it into four categories: repetition, adaptation, representation, and unique. The researcher seeks to answer three research questions, discovering how each medium ...


Ask Not What E-Books Do For People, But What People Do With E-Books: An Exploration Of The Uses And Gratifications Theory In Regards To E-Book Technology, Emily Birgitte Defosse Apr 2012

Ask Not What E-Books Do For People, But What People Do With E-Books: An Exploration Of The Uses And Gratifications Theory In Regards To E-Book Technology, Emily Birgitte Defosse

Masters Theses

Paul F. Lazarsfeld's theory of uses and gratifications looks at why people chose to use or not use the media that is available to them. It was first used with the technology of radio and eventually applied to various other forms of media technologies such as comic books, television, and the Internet. In this study, the researcher expands uses and gratifications research to include one of the newest communication technologies -- e-books. Participants of the study completed a survey in regards to their electronic and print reading habits, and the results of the survey along with quantitative data found in ...


Social Media Networking Strategies For The Yale New Haven Center For Emergency Preparedness And Disaster Response (Ynh-Cepdr)/ Yale New Haven Health System Center For Healthcare Solutions (Ynhhs-Chs), Amanda Smith Apr 2012

Social Media Networking Strategies For The Yale New Haven Center For Emergency Preparedness And Disaster Response (Ynh-Cepdr)/ Yale New Haven Health System Center For Healthcare Solutions (Ynhhs-Chs), Amanda Smith

Masters Theses

This paper investigates the uses and gratification of social media for both personal and organizational usage among employees at the Yale New Haven Center for Emergency Preparedness and Disaster Response/Center for Healthcare Solutions in New Haven, Connecticut. The purpose of this thesis is to assess and evaluate the relationship between YNH-CEPDR/CHS' usage of social media tools and the organization's employees' personal attitudes, beliefs and usage of Facebook, Twitter, LinkedIn, and YouTube. Employees of CEPDR/CHS were surveyed regarding the function of social media for emergency management communication and the promotion of products and services. Results suggest that ...


Influence Of American Media Upon Korean Broadcasting Culture - Analyzing 'American Idol' Vs. 'Superstar K Ii', Han Na Shin Apr 2012

Influence Of American Media Upon Korean Broadcasting Culture - Analyzing 'American Idol' Vs. 'Superstar K Ii', Han Na Shin

Masters Theses

This study examines the influence of American media on Korean broadcasting culture, based on analysis of American Idol and SuperStar K Season II. Viewer ratings were analyzed to find out the popularity of American programs in South Korea. Web-based surveys and individual interviews were analyzed to figure out the difference between both programs and its influence upon Korean viewers. The result shows that American programs currently influence the Korean media and Korean viewers, and that influence is getting more produced. With those findings, the study concludes it affects Korean viewers and Korean society as well. Audition programs become one of ...


To Post Or Not To Post: An Examination Of Gender Differences In Undergraduates' Self-Disclosure On Facebook, Alyson Thompson Apr 2012

To Post Or Not To Post: An Examination Of Gender Differences In Undergraduates' Self-Disclosure On Facebook, Alyson Thompson

Masters Theses

Due to the popularity and role Facebook plays in society, the present study seeks to better understand why undergraduates disclose on Facebook and what they are willing to share. The research questions for the study include: RQ 1: Are undergraduate women, ages 18-23, or undergraduate men, ages 18-23, more likely to disclose personal information on Facebook?, RQ 2: Are undergraduate women, ages 18-23, or undergraduate men, ages 18-23, more likely to disclose contact information (e-mail address, phone number, address, instant message screen name) on Facebook?, and RQ 3: Are the reasons for engaging in self-disclosure different between undergraduate women, ages ...


Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay Apr 2012

Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay

Masters Theses

In recent years, political satire has risen in popularity and recognition as an effective means of transmitting political news to a younger generation of voters. This recent development brings forth new questions about the role of political satire in setting the public's political agenda. Using Agenda-Setting Theory as a framework, this study takes The Colbert Report, one of the most popular satire television shows of this generation, and analyzes it for a possible political agenda. In the end, what this study finds is that in the six weeks leading up to the 2008 U.S. presidential election The Colbert ...