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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

The Rancor Of Republicans, The Diatribe Of Democrats A Social Network Analysis Of Partisan Interconnectivity On Facebook, Sean Langille Dec 2012

The Rancor Of Republicans, The Diatribe Of Democrats A Social Network Analysis Of Partisan Interconnectivity On Facebook, Sean Langille

Masters Theses

The Internet has played a more active role in shaping modern American political communication. With the increased popularity of social networking through websites like Facebook, more are taking to the Internet to engage in civic dialogue. This study will explore how the exchange of socially networked images, texts, and audio between Democrats and Republicans affect beliefs, behaviors and perceptions. Utilizing qualitative methodologies, the researcher interviewed ten (10) registered democrats and ten (10) registered republicans. The participants were basked ten questions and ten follow up questions. The study applied a social network analysis to evaluate how socially networked dialogue between Republicans …


Operating The Silencer: Muted Group Theory In The Great Gatsby, Sarah Funderbruke Nov 2012

Operating The Silencer: Muted Group Theory In The Great Gatsby, Sarah Funderbruke

Masters Theses

This master's thesis examines gender and social roles seen in dialogue in the American classic novel, The Great Gatsby, by F. Scott Fitzgerald. The researcher conducted a coding and rhetorical analysis to determine if elements of muted group theory were in the novel. Muted group theory was developed by Edwin and Shirley Ardener after their research indicated that a culture's values and social structure were voiced through rhetoric. The theory states that dominance in certain groups mutes, or silences, others from communicating effectively. Five passages from The Great Gatsby were selected for this analysis. These passages highlighted dialogue between the …


The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey Nov 2012

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …


Hoodie Today, Gown Tomorrow: An Ideological Rhetorical Analysis Of Gender-Neutral Clothing, Meridith Irene Styer Apr 2012

Hoodie Today, Gown Tomorrow: An Ideological Rhetorical Analysis Of Gender-Neutral Clothing, Meridith Irene Styer

Masters Theses

The fields of psychology and sociology have long understood the importance of clothing in self-formation, this study extrapolates this social-science understanding into the realm of rhetorical analysis. This study looks at gender-neutral clothing and its role in meaning making and self identification for women. With a rhetorical basis from Richards and Ogden, this research uses the feminist works of Brummett and Butler to uncover both the positive and negatives effects of gender-neutral clothing on a woman's self-identification and perceptions. Through the presentation of a diffuse narrative and evaluation of the same, gender-neutral clothing is read and decoded for meaning. This …


Influence Of American Media Upon Korean Broadcasting Culture - Analyzing 'American Idol' Vs. 'Superstar K Ii', Han Na Shin Apr 2012

Influence Of American Media Upon Korean Broadcasting Culture - Analyzing 'American Idol' Vs. 'Superstar K Ii', Han Na Shin

Masters Theses

This study examines the influence of American media on Korean broadcasting culture, based on analysis of American Idol and SuperStar K Season II. Viewer ratings were analyzed to find out the popularity of American programs in South Korea. Web-based surveys and individual interviews were analyzed to figure out the difference between both programs and its influence upon Korean viewers. The result shows that American programs currently influence the Korean media and Korean viewers, and that influence is getting more produced. With those findings, the study concludes it affects Korean viewers and Korean society as well. Audition programs become one of …


I'M Ok, You're Not: Assessing Variable Influence On Perceptions Of The Mentally Ill Among College Students, Phillip Wagner Apr 2012

I'M Ok, You're Not: Assessing Variable Influence On Perceptions Of The Mentally Ill Among College Students, Phillip Wagner

Masters Theses

Due to the alarming level of stigma associated with individuals with a mental illness, this present study seeks to understand the variables that influence perceptions of the mentally ill. The research questions for this study are as follows: RQ1: What are the latitudes of acceptance, rejection and non-commitment that college students identify in their perceptions of the mental health community?, RQ2: Does gender influence college student perceptions of the mentally ill?, and RQ3: Does the level of religious involvement that college students identify correlate to their perceptions of the mentally ill? The 257 participants completed an online survey that assessed …


Reading Between The Lines: Gender Perception Of Lean Media, Jennalee Conner Apr 2012

Reading Between The Lines: Gender Perception Of Lean Media, Jennalee Conner

Masters Theses

Over the years, communication methods have evolved from face-to-face conversations to computer-mediated communication including: e-mail, instant message, and text message interactions. Since the methods have changed, a large aspect of communication, nonverbal cues, have become nearly impossible. These methods of communication that lack nonverbal cues are therefore referred to as lean media because they lack the richness of facial expression, vocal expression, and immediacy. In order to modify more recent forms of communication to include nonverbal cues, individuals have created their own nonverbal cues. While each individual is unique, though, genders normally tend to think or behave in similar fashion. …