Social and Behavioral Sciences Commons^™

Does A Change In A Logo Affect The Value Of The Brand? The Case Of Starbucks, Brittany Isobe

CMC Senior Theses

When the first Starbucks opened in 1971, not even the founders expected that just two decades later, it would become one of the strongest international corporations. Starbucks has experienced unprecedented growth and unfathomable success. The company grew from 17 stores in the company’s founding years to approximately 17,000 stores across 55 countries just 40 years later.1 According to the corporate website, the Starbucks mission is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time”.2

In order to fulfill their mission statement, Starbucks has to mold their company to align with the …

A Study Of Minor League Baseball Prospects And Their Expected Future Value, Jay Lyon Tymkovich

CMC Senior Theses

This thesis will examine highly rated Minor League baseball players and how they subsequently perform in their Major League careers. Specifically, this study has collected data on over 800 players ranked on the prospect lists of Baseball America, Baseball Prospectus, and John Sickels. Using regression analysis, I have examined the correlation between ranking and future performance, as well as studying other factors like position and age to determine if there are common characteristics to successful prospects.