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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Virtual Into Verisimilitude: Videogames' Ability To Induce Empathy, Blake T. Bennett Jan 2012

Virtual Into Verisimilitude: Videogames' Ability To Induce Empathy, Blake T. Bennett

CMC Senior Theses

The current study seeks to link traditional forms of empathy induction with new research that suggests videogames can be used as an experiential method of induction. One hundred-nine college students, sixty-four females and forty-six males, were used in a 2x2x2 design, the independent variables being prosocial/neutral videogame, empathic/neutral instructions, and gender. Dependent variables were both questionnaire responses to a fictional story and an opportunity to be realistically altruistic. Participants played either a prosocial or neutral videogame, received either empathic or neutral reading instructions, and then read a vignette depicting a difficult situation faced by the writer. They then rated their …


How Men And Women Differ: Gender Differences In Communication Styles, Influence Tactics, And Leadership Styles, Karima Merchant Jan 2012

How Men And Women Differ: Gender Differences In Communication Styles, Influence Tactics, And Leadership Styles, Karima Merchant

CMC Senior Theses

This paper lays the historical background for why women and leadership is an important topic today in order to discuss gender differences in communication styles, influence tactics, and leadership styles. This paper also outlines barriers women face when trying to attain and succeed in leadership positions. The analysis should provide a greater understanding of how men and women differ, especially in leadership and management positions, and what companies can do to help women overcome gender bias and discrimination in the workplace.


A Historical Review Of Five Of The Top Fast Food Restaurant Chains To Determine The Secrets Of Their Success, Alex Leon Lichtenberg Jan 2012

A Historical Review Of Five Of The Top Fast Food Restaurant Chains To Determine The Secrets Of Their Success, Alex Leon Lichtenberg

CMC Senior Theses

The primary goal of this paper is to critically examine five of the top nine US fast food chains to look at their history and to determine what factors have lead to their massive success. The companies that will be analyzed include: McDonald's, Taco Bell, Kentucky Fried Chicken, Domino's Pizza, and Subway. Similarities and differences of these companies are compared and contrasted throughout the paper and clearly demonstrate how each company has managed to capture and maintain major market share in their respective food categories. Areas that are examined range from product quality to to business models to consumer psychology. …