Social and Behavioral Sciences Commons^™

Gossip And The Group: A Self-Categorization Perspective, Dana Turcotte

CGU Theses & Dissertations

Gossip is a little studied topic and even fewer studies have examined gossip from the perspective of social identity and self categorization theories. However, many of the functions of gossip have significant implications for group processes, including bonding, norm transmission and reinforcement, marginalization of deviants, and social influence. Particularly for those on the margins of the group, gossip may be used as a tool to gain acceptance in the group, as gossip is an effective way to express group loyalty and adherence to group norms. Study One investigated the extent to which being a prototypical member of one's group was …