Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

Claremont Colleges

Anthropology

Football

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

Mexican-Americans In Los Angeles: Strengthening Their Ethnic Identity Through Chivas Usa, Stephanie Goldberger Jan 2012

Mexican-Americans In Los Angeles: Strengthening Their Ethnic Identity Through Chivas Usa, Stephanie Goldberger

CMC Senior Theses

A large Mexican-American population already exists in Los Angeles and, with each generation, it continues to rise. This Mexican-American community has maintained its connection to its heritage by playing and watching soccer, Mexico’s top watched sport. In this thesis, I analyze how Major League Soccer's Chivas USA serves as an outlet through which many Mexicans in Los Angeles have developed their ethnic identities. Since the early twentieth century, Mexicans in Los Angeles have created separate residential communities and sports organizations to strengthen their connections with one another.

To appeal to Mexican-Americans, Chivas USA has branded itself closely to ...