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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Social Media For Academic Libraries, David J. Fiander
Social Media For Academic Libraries, David J. Fiander
FIMS Publications
This chapter discusses the value of the academic library engaging with its users via social media sites like Facebook and Twitter. The chapter provides some background on research into how libraries have experimented with using Facebook for outreach and how the user community has responded. It gives a brief outline of the process for creating a rich Facebook page for an academic library system and tips for how to market a Facebook page or Twitter account, and how to use social media accounts to promote the library’s services. Finally, it provides some guidance for how an academic library should think …
‘America’S “Engagement” Delusion: Critiquing A Public Diplomacy Consensus’, Hamilton Bean, Edward Comor
‘America’S “Engagement” Delusion: Critiquing A Public Diplomacy Consensus’, Hamilton Bean, Edward Comor
FIMS Publications
The Obama administration has embraced ‘engagement’ as the dominant concept informing US public diplomacy. Despite its emphasis on facilitating dialogue with and among Muslims overseas, this article demonstrates that, in practice, engagement aims to leverage social media and related technologies to persuade skeptical audiences to empathize with American policies. Indeed, its primary means of implementation – participatory interactions with foreign publics – is inherently duplicitous. Through the authors’ description of how engagement is rooted in long-standing public relations and corporate marketing discourses, and in light of the historical and structural foundations of anti-Americanism, this contemporary public diplomacy strategy is shown …