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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

Library and Information Science

Western University

Foreign policy

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Full-Text Articles in Social and Behavioral Sciences

‘America’S “Engagement” Delusion: Critiquing A Public Diplomacy Consensus’, Hamilton Bean, Edward Comor Jan 2012

‘America’S “Engagement” Delusion: Critiquing A Public Diplomacy Consensus’, Hamilton Bean, Edward Comor

FIMS Publications

The Obama administration has embraced ‘engagement’ as the dominant concept informing US public diplomacy. Despite its emphasis on facilitating dialogue with and among Muslims overseas, this article demonstrates that, in practice, engagement aims to leverage social media and related technologies to persuade skeptical audiences to empathize with American policies. Indeed, its primary means of implementation – participatory interactions with foreign publics – is inherently duplicitous. Through the authors’ description of how engagement is rooted in long-standing public relations and corporate marketing discourses, and in light of the historical and structural foundations of anti-Americanism, this contemporary public diplomacy strategy is shown to be ...