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Full-Text Articles in Social and Behavioral Sciences
Cognitive And Social Factors Affecting The Use Of Wikipedia And Information Seeking, Siyoung Chung
Cognitive And Social Factors Affecting The Use Of Wikipedia And Information Seeking, Siyoung Chung
Research Collection Lee Kong Chian School Of Business
Wikipedia, the free online encyclopedia, is the preferred choice among resources used by college students to meet their research needs. However, Wikipedia has been criticized for its low information quality, lack of accountability, inconsistency, and vulnerability to vandalism. Despite the warnings and concerns voiced by academia, online learning tools such as Wikipedia will continue their rise as major learning resource in today's classroom. Using a sample of 184 college students, the study proposed theoretical models to test the effects of internal beliefs, motivations, and social influences on Wikipedia use and information-seeking, and further empirically tested those models. The findings of …
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Binte Abul Hassan, Aaron Chee Yang Chong
Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Binte Abul Hassan, Aaron Chee Yang Chong
Research Collection Lee Kong Chian School Of Business
This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises are triggered online when stakeholders are empowered by new media platforms that allow user-generated content to be posted online without any filtering. Facebook, YouTube and Twitter emerge as top crises breeding grounds due to their large user base and the lack of gatekeeping. Facebook and blogs are responsible for escalating crises beyond the immediate stakeholder …
The Ethnocentric Bias: Why One Size Does Not Fit All In The World Of Digital Communication, Michael A. Netzley
The Ethnocentric Bias: Why One Size Does Not Fit All In The World Of Digital Communication, Michael A. Netzley
Research Collection Lee Kong Chian School Of Business
In this chapter Michael Netzley, PhD at Singapore Management University, discusses the opportunity to see beyond traditional markets. Asia is filled with diverse and fragmented markets, more so than we typically find in the West's mature markets. The larger social media conversation reflects values and market assumptions of these mature markets, and all too often the needs of Asia's many emerging markets go unrepresented. Professional communicators must stop relying on advice crafted within different market conditions and instead lead the way forward by producing solid research as the basis for data-driven communication decisions.