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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Sustainable Tourism Marketing: What Should Be In The Mix?, Alan Pomering, Lester W. Johnson, Gary Noble
Sustainable Tourism Marketing: What Should Be In The Mix?, Alan Pomering, Lester W. Johnson, Gary Noble
Gary Noble
When tourism marketers consider how they will manage the marketing activities they wish to direct toward a particular target market, they turn to a framework such as the marketing mix. But what should a contemporary tourism marketing mix include? We consider three popular marketing mix approaches to develop a typology of activities that, we argue, should be in the mix for the tourism marketer, given the specific characteristics of tourism product offers. More importantly, we go one step further to consider how this expanded marketing mix might accommodate the imperative of sustainability by cross-referencing the mix elements with the three …
Meeting The Information Needs Of Carers Of Children With Disabilities: A Case For The Use Of Virtual Communities, Elias Kyriazis, Rodney J. Clarke, Gary I. Noble, Jennifer Ann Algie
Meeting The Information Needs Of Carers Of Children With Disabilities: A Case For The Use Of Virtual Communities, Elias Kyriazis, Rodney J. Clarke, Gary I. Noble, Jennifer Ann Algie
Gary Noble
From the initial diagnosis parents of children with a disability need timely and accurate information to effectively manage their child’s condition. Focussing on the findings of a collaborative research project examining the needs of parents of children with a disability (0- 12 years) the study identifies several information related factors adding to parental stress levels. These include a lack of awareness of support services, application processes, and disability specific information. To overcome the limitations of existing information delivery approaches we propose creating a wiki-based virtual community to serve as a user friendly “one-stop shop” for carers . Such a community …
Investigating Chinese And Australian Student's Awareness And Interpretation Of Csr, And The Influence Of Studying 'Socially Innovative Commerce' Over Time, Zhengfeng Li, Alan A. Pomering, Gary I. Noble
Investigating Chinese And Australian Student's Awareness And Interpretation Of Csr, And The Influence Of Studying 'Socially Innovative Commerce' Over Time, Zhengfeng Li, Alan A. Pomering, Gary I. Noble
Gary Noble
This study compares Chinese students studying in Australia and Australian domestic students on awareness and interpretation of, and attitude and behavioural intention towards the concept of corporate social responsibility (CSR), and the influence on both of studying within an environment termed "socially innovative commerce". While previous research has found that age, gender, and study major of students may influence perceptions of CSR, this rsearch found these variables are not as significant as cultural background. These findings are presented and discussed along with future research directions.