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Social and Behavioral Sciences Commons™
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Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
John J Glynn
This article conceptualizes a new area for social marketing practitioners by focusing on individual behavior change that might occur within organizations. Organization-Based Social Marketing (OBSM) draws from organization change theory and internal marketing theory, while maintaining social marketing’s focus on beneficial behavior modification. The article argues that as such, OBSM represents a viable approach for organizations seeking to address the increasing demand for change strategies that promote proenvironmental behavior among their employees
Annual Review Of Social Partnerships Issue 7, Maria May Seitanidi
Annual Review Of Social Partnerships Issue 7, Maria May Seitanidi
Maria May Seitanidi
This is the 7th Issue of the Annual Review of Social Partnerships previously known as the NPO-BUS Partnerships Bulletin.
Untying The Gordian Knot: Small Business And The Strategy Balance Scorecard, Ted Watts, Vicki Baard, Carol J. Mcnair
Untying The Gordian Knot: Small Business And The Strategy Balance Scorecard, Ted Watts, Vicki Baard, Carol J. Mcnair
Ted Watts
Research confirms that small business (SB) is important for the dynamics and stability of the economy; the size, composition, and quality of employment; and the socio-political structure worldwide. Given this significance it is surprising that SBs have not taken advantage of the Balanced Scorecard (BSC). Research suggests it is because the BSC was designed for use in medium to large organizations and does not provide the correct “fit” for SBs. This paper 1) identifies performance dimensions applicable to SB, 2) develops a model, the Comprehensive Performance Management System (CPMS), which overcomes some of the major problems of previous measurement models, …
Enhancing Industry Association Theory: A Comparative Business History Contribution, James Reveley, Simon Ville
Enhancing Industry Association Theory: A Comparative Business History Contribution, James Reveley, Simon Ville
Simon Ville
Our comparative business historical examination of industry associations aims to enrich the under-theorized study of this distinctive type of meta-organization. We compare two New Zealand industry associations operating in the same supply chain but with differing degrees of associative capacity and types of external architecture. Our analysis of these associations builds on two strands of theory that rarely communicate with each other: New Institutional Economics (NIE) and Organizational–Institutional Theory (OIT). We demonstrate how NIE describes the structural potentialities for associational strength, while OIT addresses the relational context within associations. In turn, NIE’s examination of external influences reinforces OIT suggestions that …
Size Still Matters When Firms Choose Business Collaborators, Yu Zhang, Charles Harvie
Size Still Matters When Firms Choose Business Collaborators, Yu Zhang, Charles Harvie
Charles Harvie
Collaborate with peer-sized or larger-sized partner helps the firm to enhance its process, product quality, reputation, and market position. Therefore, when choosing collaborator, firms prefer peer-sized or lager-sized partners. Many empirical researches try to link the firm’s size with the performance and result of collaboration. However, there are still many debates. Instead of using the firm’s size, this paper use the compared size or size difference between collaborating firms to examine its influence on the performance of inter-firm collaboration. The results from qualitative case study and quantitative online survey in both Australia and China supported that size matters when firms …
Libguide To Business Resources, Mary Wilson
Libguide To Business Resources, Mary Wilson
Mary Wilson
LibGuide to business resources in the Horace W. Sturgis Library. Includes relevant reference sources, how to find articles, evaluating websites, and more.
Business Libguide, Mary Wilson
Business Libguide, Mary Wilson
Mary Wilson
Subject guide for researching business topics using the resources of the Sturgis Library.
Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 11), Anna Ujwary-Gil
Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 11), Anna Ujwary-Gil
Anna Ujwary-Gil
The monograph focuses attention on the description and analysis of new phenomena and processes for commercial and non-commercial organizations. Valid conditions are pointed out for the functioning of both commercial and non-commercial organizations and an attempt is made to explain their impact on these organizations. The analysis also examines the strategies used by organizations in the face of fierce competition and increasing consumer demands in their effort to gain and maintain a competitive edge. This case study below is segmented into four areas of interest: • commercial and non-commercial organizations as an object of research, • commercial and non-commercial organizations …