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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Life Cafe: Food Conservation And Health, Michelle Panko Dec 2012

Life Cafe: Food Conservation And Health, Michelle Panko

COLA 100: Feast and Famine In a Global World Poster Assignment

Challenges of Health and Conservation in Las Vegas

  • Las Vegas is a very large and busy city, with locals operating on a very hectic agenda often times resulting with a need for instant gratification.
  • Because of this, many food industries in Las Vegas tend to distribute unhealthy foods in large Quantities.
  • According to the Springs preserve NV blog, Las wastes produces 9,000 tons of trash a day.


Feast And Famine In A Global World Food: Compare And Contrast: Palms Bistro Buffet Vs. Bally's Steakhouse, Selina Abai Dec 2012

Feast And Famine In A Global World Food: Compare And Contrast: Palms Bistro Buffet Vs. Bally's Steakhouse, Selina Abai

COLA 100: Feast and Famine In a Global World Poster Assignment

The strip is known for its flashing lights, water show, Hotels & Casinos, and the restaurants and buffets. Within the city of Las Vegas there are 2,187 restaurants and over 300 buffets. The food chain in Las Vegas is rapidly growing with more industries and companies opening.


The Effects Of Message Quantification: The Modearing Role Of Numeracy, Ilwoo Ju Nov 2012

The Effects Of Message Quantification: The Modearing Role Of Numeracy, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

Although the numerical information effects has been reported in persuasive contexts, little research has investigated how numeric information in the drug efficacy appeals may affect consumers' evaluation of DTC advertising. Based on an experiment, the current study revealed that: (a) consumers reported more positive perceived message effectiveness of and attitude toward advertising toward numeric DTC advertising; (b) when consumers were lowly numerate, the persuasive effects of numeric information was stronger. When consumers were highly numerate, however, the persuasive effects of numeric information was significantly reduced; and (c) perceived message effectiveness was found to be a valid indicator of actual DTC ...


Dtc Advertising And Perceived Importance Of Illness: Two-Sided Message And The Moderating Role Of Dtca Skepticism, Ilwoo Ju Nov 2012

Dtc Advertising And Perceived Importance Of Illness: Two-Sided Message And The Moderating Role Of Dtca Skepticism, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

To better understand consumers' coping mechanisms of DTC advertising and to address socially important health issues, the current study examined whether perceived importance of sleep disorders is influenced by DTC advertising. Two-sided message order and DTCA skepticism were hypothesized as predictors of the perceived importance. The results showed that there is interaction between order effects and DTCA skepticism. Theoretical, practical, and regulatory implications are discussed.


The Effects Of Statistical Information In Pharmaceutical Product Advertising, Ilwoo Ju Nov 2012

The Effects Of Statistical Information In Pharmaceutical Product Advertising, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

In the contexts of prescription drug (DTC) advertising, statistical information has been frequently used. However, little is known about how the statistical information affects consumer attitude toward the advertisement and perceived importance of an advertised illness. Based on an experiment, the present study explored the mechanism of consumers' DTC advertising information processing using structural equation modeling (SEM) approach. The findings revealed that: (a) the use of statistical information in DTC advertising positively related to perceived message effectiveness; (b) perceived message effectiveness positively related to attitude toward the advertisement and perceived importance of an advertised illness; and (c) message framing (gain ...


Herding Cats, Knitting Fog, And Nailing Pudding To The Wall: Toward A Mixed-Methods Approach For Evaluating Social Media Marketing In Libraries, Selene Colburn Aug 2012

Herding Cats, Knitting Fog, And Nailing Pudding To The Wall: Toward A Mixed-Methods Approach For Evaluating Social Media Marketing In Libraries, Selene Colburn

UVM Libraries Conference Day

Just a few years ago, social media tools were so new that adapters were considered innovators. Many academic libraries now routinely share information about their collections, programs, and services through these modalities, but how do we evaluate our efforts, in a medium that remains inherently experimental? This paper will look at both qualitative and quantitative evaluative measures that can be used together to assess the efficacy of social media marketing campaigns and will provide conference-goers with sample rubrics for assessing the use of Facebook, Twitter, and YouTube.


Adventures In Library Salary Surveys, Scott L. Schaffer Aug 2012

Adventures In Library Salary Surveys, Scott L. Schaffer

UVM Libraries Conference Day

Salary surveys are an important tool for the library community and the administrators and boards responsible for the oversight of libraries. However, such assessments must be constructed and analyzed with great care. The Vermont Library Association Personnel Committee has conducted three salary surveys over the past several years, one focusing on academic libraries and two on public libraries. Significant issues have included confidentiality, participation rate, definitions, length and difficulty of questions, collection of data, and representativeness. Suggestions and lessons learned will be shared.


Bailey/Howe Reference Analytics: What Two Years Of Data Tell Us, Elizabeth Berman Aug 2012

Bailey/Howe Reference Analytics: What Two Years Of Data Tell Us, Elizabeth Berman

UVM Libraries Conference Day

Analyzing the last two academic years (2010-2011 and 2011-2012) of reference-desk statistics, this presentation will highlight trends at the Bailey/Howe Reference Desk, and offer scenarios for the future of reference services.


2012 Pacific Undergraduate Research And Creativity Conference (Purcc) Full Program, Pacific Undergraduate Research And Creativity Conference (Purcc) Apr 2012

2012 Pacific Undergraduate Research And Creativity Conference (Purcc) Full Program, Pacific Undergraduate Research And Creativity Conference (Purcc)

Pacific Undergraduate Research and Creativity Conference (PURCC)

No abstract provided.


11th Annual Undergraduate Student Symposium, Farquhar Honors College Apr 2012

11th Annual Undergraduate Student Symposium, Farquhar Honors College

Undergraduate Student Symposium

The Undergraduate Student Symposium, sponsored by the Farquhar College of Arts and Sciences, presents student projects through presentations, papers, and poster displays. The event serves as a “showcase” demonstrating the outstanding scholarship of undergraduate students at NSU. The Symposium is open to undergraduate students from all disciplines. Projects cover areas of student scholarship ranging from the experimental and the applied to the computational, theoretical, artistic, and literary. They are taken from class assignments as well as from independent projects. The projects do not have to be complete; presentations can represent any stage in the concept’s evolution, from proposal and ...


Adaptations To Technology And Its Effect On Communication And Cohesion In The Family Context, Vanessa Pratt Apr 2012

Adaptations To Technology And Its Effect On Communication And Cohesion In The Family Context, Vanessa Pratt

Undergraduate Research Conference

My research addresses different aspects of family life that have been know to be affected by technology. Researchers have established several empirically based frameworks to analyze the impact of technology on the family. These frameworks emphasize the areas of family cohesion, communication, adaptability, boundaries, and personal self-esteem.


Current Economic Climate Of The Beef Cattle Industry, Derrell S. Peel Jan 2012

Current Economic Climate Of The Beef Cattle Industry, Derrell S. Peel

Cornbelt Cow-Calf Conference

2011 was, in many ways, a year of contrasts for the cattle industry. Regionally, extreme drought conditions in the Southern Plains were contrasted with excellent forage conditions in much of the northern half of the country. As a result of these climate extremes, herd expansion, that began in some northern states in 2010 and continued in 2011, was more than offset by the largest single year cattle liquidations from the states of Oklahoma and Texas. The result as another year of declining beef cow inventories in the U.S. despite record calf prices that provides considerable incentive to rebuild the ...


Maintaining Competitiveness With Today’S High Grain Prices, Derrell S. Peel Jan 2012

Maintaining Competitiveness With Today’S High Grain Prices, Derrell S. Peel

Cornbelt Cow-Calf Conference

The availability of cheap feed grain for many years influenced the structure of the beef cattle industry and the types of production systems used in very fundamental ways. These impacts are only just now being truly recognized as the industry struggles to adapt to an economic environment that appears to have fundamentally changed and the changes appear to be permanent. These changes begin as direct short run impacts on the feedlot sector but ultimately will have long impacts that will affect every aspect of cattle production.