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Social and Behavioral Sciences Commons

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Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Cleaning Up Dirty Politics: A Social Marketing Perspective On New Jersey's Clean Elections Program, Amy H. Handlin Nov 2012

Cleaning Up Dirty Politics: A Social Marketing Perspective On New Jersey's Clean Elections Program, Amy H. Handlin

Atlantic Marketing Journal

This paper reviews the outcome of a state electoral reform initiative in terms of the four-stage behavior change process used by social marketers to gauge the effectiveness of their techniques. While the Clean Elections initiative was moderately successful in its Action and Contemplation stages, the author argues that realization of its full potential could be significantly hastened by utilizing the social marketing tools of segmentation, communications research and pretesting.


Wikis: The Perfect Platform For Library Policies And Procedures, Melanie J. Dunn Oct 2012

Wikis: The Perfect Platform For Library Policies And Procedures, Melanie J. Dunn

The Southeastern Librarian

The term wiki, derived from the Hawaiian adjective “wiki wiki” meaning quick or fast, was coined by Ward Cunningham who created the original WikiWikiWeb for the Portland Pattern Repository (Leuf, 2001, 15). Touted by Cunningham as “the simplest online database that could possibly work” (Cunningham, 2002, June 27) “ wiki” is alternately used to refer to both a wiki website and the software used to create and maintain it and was designed to allow multiple users to collaborate in its development (Klobas 2006, 3). Wikipedia is perhaps one of the best examples, as well as the most recognized, of wikis. The ...


The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter Jul 2012

The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter

The Kennesaw Journal of Undergraduate Research

The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.


Towards Self-Emancipation In Ict For Development Research: Narratives About Respect, Traditional Leadership And Building Networks Of Friendships In Rural South Africa, Kirstin Krauss May 2012

Towards Self-Emancipation In Ict For Development Research: Narratives About Respect, Traditional Leadership And Building Networks Of Friendships In Rural South Africa, Kirstin Krauss

The African Journal of Information Systems

In this paper, the author contends that if the outsider-researcher involved in Information and Communication Technology for Development really wants to make a difference and honestly address the emancipatory interests of the developing community, social transformation will have to occur on both sides of the “development divide.” This statement implies both an understanding of the researcher’s own ethnocentrism, prejudice, assumptions and inabilities as well as local concerns, needs, expectations and realities. Using critical social theory as a position of inquiry and learning from the enculturation phases of critical ethnographic fieldwork in a deep rural part of South Africa, the ...