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Social and Behavioral Sciences Commons

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Articles 1 - 11 of 11

Full-Text Articles in Social and Behavioral Sciences

Cleaning Up Dirty Politics: A Social Marketing Perspective On New Jersey's Clean Elections Program, Amy H. Handlin Nov 2012

Cleaning Up Dirty Politics: A Social Marketing Perspective On New Jersey's Clean Elections Program, Amy H. Handlin

Atlantic Marketing Journal

This paper reviews the outcome of a state electoral reform initiative in terms of the four-stage behavior change process used by social marketers to gauge the effectiveness of their techniques. While the Clean Elections initiative was moderately successful in its Action and Contemplation stages, the author argues that realization of its full potential could be significantly hastened by utilizing the social marketing tools of segmentation, communications research and pretesting.


Graph Matching-Based Decision Support Tools For Migrating Spread Of Infectious Diseases Like H1n1, Jomon Aliyas Paul, Kedar Sambhoos Nov 2012

Graph Matching-Based Decision Support Tools For Migrating Spread Of Infectious Diseases Like H1n1, Jomon Aliyas Paul, Kedar Sambhoos

Faculty Publications

Diseases like H1N1 can be prevented from becoming a wide spread epidemic through timely detection and containment measures. Similarity of H1N1 symptoms to any common flu and its alarming rate of spread through animals and humans complicate the deployment of such strategies. We use dynamic implementation of graph matching methods to overcome these challenges. Specifically, we formulate a mixed integer programming model (MIP) that analyzes patient symptom data available at hospitals to generate patient graph match scores. Successful matches are then used to update counters that generate alerts to the Public Health Department when the counters surpass the threshold values ...


Basketball Market Efficiency And The Big Dog Bias, Ladd Kochman, Randy Goodwin Oct 2012

Basketball Market Efficiency And The Big Dog Bias, Ladd Kochman, Randy Goodwin

Faculty Publications

A betting rule is devised to profit from an alleged unwillingness of strong favorites in the National Basketball Association to cover large point spreads. Imaginary wagers placed on NBA underdogs awarded 10+ points by Las Vegas oddsmakers produced a significantly nonrandom wins-to-bets ratio of 53.4 percent during the five consecutive seasons ending in 2007. The failure to generate a W/B ratio of at least 55.4 percent over the 758 games meeting our point spread constraint precludes any claim of profitability.


Wikis: The Perfect Platform For Library Policies And Procedures, Melanie J. Dunn Oct 2012

Wikis: The Perfect Platform For Library Policies And Procedures, Melanie J. Dunn

The Southeastern Librarian

The term wiki, derived from the Hawaiian adjective “wiki wiki” meaning quick or fast, was coined by Ward Cunningham who created the original WikiWikiWeb for the Portland Pattern Repository (Leuf, 2001, 15). Touted by Cunningham as “the simplest online database that could possibly work” (Cunningham, 2002, June 27) “ wiki” is alternately used to refer to both a wiki website and the software used to create and maintain it and was designed to allow multiple users to collaborate in its development (Klobas 2006, 3). Wikipedia is perhaps one of the best examples, as well as the most recognized, of wikis. The ...


The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter Jul 2012

The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter

The Kennesaw Journal of Undergraduate Research

The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.


Technology In The Aid Of Delivering Economic Content To Teachers: Virtual Economics V. 3, John R. Swinton, Benjamin Scafidi Jun 2012

Technology In The Aid Of Delivering Economic Content To Teachers: Virtual Economics V. 3, John R. Swinton, Benjamin Scafidi

Faculty Publications

We examine the impact on student achievement of a face-to-face teacher workshop that also provides economics instructors with access to an electronic library of instructional and reference material for their economics classroom—Virtual Economics v. 3 (VE3), offered by the Council for Economic Education. Based on evidence using student and teacher-level administrative data from the Georgia Department of Education and controlling for students’ prior achievement in mathematics, we find evidence that the VE3 workshop experience increases student achievement in high school economics. Our difference-in-differences estimates suggest that teacher participation in the VE3 workshop increases student achievement by 0.061 standard ...


Does Online Cross-Border Shopping Affect State Use Tax Liabilities?, Mikhail I. Melnik, James Alms Jun 2012

Does Online Cross-Border Shopping Affect State Use Tax Liabilities?, Mikhail I. Melnik, James Alms

Faculty Publications

How does online cross-border shopping affect state use tax liabilities? We collect our own data on actual online cross-border shopping transactions from eBay.com, focusing upon a “representative” commodity classification and a “typical” day. These data allow us to examine the extent of actual online crossborder shopping by buyers, and the subsequent potential impact on state use tax liabilities of buyers. Our results indicate that online cross-border shopping is highly prevalent on eBay, with out-of-state purchases accounting for on average 94 percent of the volume of a state’s online purchase transactions. Even so, given the limited volume of eBay-based ...


Towards Self-Emancipation In Ict For Development Research: Narratives About Respect, Traditional Leadership And Building Networks Of Friendships In Rural South Africa, Kirstin Krauss May 2012

Towards Self-Emancipation In Ict For Development Research: Narratives About Respect, Traditional Leadership And Building Networks Of Friendships In Rural South Africa, Kirstin Krauss

The African Journal of Information Systems

In this paper, the author contends that if the outsider-researcher involved in Information and Communication Technology for Development really wants to make a difference and honestly address the emancipatory interests of the developing community, social transformation will have to occur on both sides of the “development divide.” This statement implies both an understanding of the researcher’s own ethnocentrism, prejudice, assumptions and inabilities as well as local concerns, needs, expectations and realities. Using critical social theory as a position of inquiry and learning from the enculturation phases of critical ethnographic fieldwork in a deep rural part of South Africa, the ...


2012 - The Seventeenth Annual Symposium Of Student Scholars Apr 2012

2012 - The Seventeenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Seventeenth Annual Symposium of Student Scholars, held on April 10, 2012. Includes abstracts from the presentations and posters.


Four Common Negotiation Errors And How To Avoid Them, Kurt S. Schulzke Jan 2012

Four Common Negotiation Errors And How To Avoid Them, Kurt S. Schulzke

Kurt S. Schulzke

Even experienced negotiators make mistakes. Relatively simple negotiation strategies-and equally simple, yet catastrophic errors have dramatically altered outcomes for companies, countries, and military commanders. This article taps Napoleon Bonaparte, Sony Corporation, and the Hotel Rwanda to vividly illustrate four common negotiation errors-relating to preparation, commitment, stakeholder analysis, and issue arbitrage-and suggests ways to avoid them.


Social Media: Changing Advertising Education, Deborah A. Lester Jan 2012

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty Publications

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy ...