Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Microblogging (2)
- Social media (2)
- Social networks (2)
- Agent application (1)
- Agile development (1)
-
- Assessment (1)
- Asymptotic likelihoodbased LASSO (1)
- Blog visibility (1)
- Book reviews (1)
- Collaboration (1)
- Collaboration tools (1)
- Communication (1)
- Conditional Covariance Matrix (1)
- Conflict management (1)
- Content providers (1)
- Context-aware nearest neighbor search (1)
- Cross culture (1)
- Delay (1)
- Design (1)
- Direct antagonistic community (1)
- Distributed development (1)
- Economic value (1)
- Empirical study (1)
- Evaluation (1)
- Evaluation criteria (1)
- Fraudulent manipulation (1)
- Friend suggestion (1)
- General Elections (1)
- Geographic document search (1)
- Global project management (1)
Articles 1 - 30 of 30
Full-Text Articles in Social and Behavioral Sciences
Value Relevance Of Blog Visibility, Nan Hu, Ling Liu, Arindam Tripathy, Lee J. Yao
Value Relevance Of Blog Visibility, Nan Hu, Ling Liu, Arindam Tripathy, Lee J. Yao
Research Collection School Of Computing and Information Systems
This study empirically examines the effect of a non-traditional information source, namely a firm's blog visibility on the capital market valuation of firms. After controlling for earnings, book value of equity and other value relevant variables, such as traditional media exposure, R&D spending, and advertising expense, we find a positive association between a firm's blog visibility and its capital market valuation. In addition, we find blog visibility Grange causes trading, not vice versa. Our findings indicate that non-traditional information sources such as blogs help disseminate information and influence consumers' investment decisions by capturing their attention.
Context-Based Friend Suggestion In Online Photo-Sharing Community, Ting Yao, Chong-Wah Ngo, Tao Mei
Context-Based Friend Suggestion In Online Photo-Sharing Community, Ting Yao, Chong-Wah Ngo, Tao Mei
Research Collection School Of Computing and Information Systems
With the popularity of social media, web users tend to spend more time than before for sharing their experience and interest in online photo-sharing sites. The wide variety of sharing behaviors generate different metadata which pose new opportunities for the discovery of communities. We propose a new approach, named context-based friend suggestion, to leverage the diverse form of contextual cues for more effective friend suggestion in the social media community. Different from existing approaches, we consider both visual and geographical cues, and develop two user-based similarity measurements, i.e., visual similarity and geo similarity for characterizing user relationship. The problem of …
Modeling Social Strength In Social Media Community Via Kernel-Based Learning, Jinfeng Zhuang, Tao Mei, Steven C. H. Hoi, Xian-Sheng Hua, Shipeng Li
Modeling Social Strength In Social Media Community Via Kernel-Based Learning, Jinfeng Zhuang, Tao Mei, Steven C. H. Hoi, Xian-Sheng Hua, Shipeng Li
Research Collection School Of Computing and Information Systems
Modeling continuous social strength rather than conventional binary social ties in the social network can lead to a more precise and informative description of social relationship among people. In this paper, we study the problem of social strength modeling (SSM) for the users in a social media community, who are typically associated with diverse form of data. In particular, we take Flickr---the most popular online photo sharing community---as an example, in which users are sharing their experiences through substantial amounts of multimodal contents (e.g., photos, tags, geo-locations, friend lists) and social behaviors (e.g., commenting and joining interest groups). Such heterogeneous …
Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston
Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston
Research Collection School Of Computing and Information Systems
A key feature of social media is that it allows individuals and businesses to contribute contents for public viewing. However, little is known about how content providers derive payoffs from such activities. In this study, we build a dynamic structural model to recover the utility function for content providers. Our model distinguishes short-term payoffs based on ad revenue sharing from long-term payoffs driven by content providers’ reputation. The model was estimated using a panel data of 914 top 1000 providers and 381 randomly selected providers on YouTube from Jun 7th, 2010, to Aug 7th, 2011. The two different sets of …
Wsm 2011: Third Acm Workshop On Social Media, Steven C. H. Hoi, Michal Jacovi, Ioannis Kompatsiaris, Jiebo Luo, Konstantinos Tserpes
Wsm 2011: Third Acm Workshop On Social Media, Steven C. H. Hoi, Michal Jacovi, Ioannis Kompatsiaris, Jiebo Luo, Konstantinos Tserpes
Research Collection School Of Computing and Information Systems
The Third Workshop on Social Media (WSM2011) continues the series of Workshops on Social Media in 2009 and 2010 and has been established as a platform for the presentation and discussion of the latest, key research issues in social media analysis, exploration, search, mining, and emerging new social media applications. It is held in conjunction with the ACM International Multimedia Conference (MM'11) at Scottsdale, Arizona, USA, 2011 and has attracted contributions on various aspects of social media including data mining from social media, content organization, geo-localization, personalization, recommendation systems, user experience, machine learning and social media approaches and architectures for …
Coping With Distance: An Empirical Study Of Communication On The Jazz Platform, Renuka Sindhgatta, Bikram Sengupta, Subhajit Datta
Coping With Distance: An Empirical Study Of Communication On The Jazz Platform, Renuka Sindhgatta, Bikram Sengupta, Subhajit Datta
Research Collection School Of Computing and Information Systems
Global software development - which is characterized by teams separated by physical distance and/or time-zone differences - has traditionally posed significant communication challenges. Often these have caused delays in completing tasks, or created misalignment across sites leading to re-work. In recent years, however, a new breed of development environments with rich collaboration features have emerged to facilitate cross-site work in distributed projects. In this paper we revisit the question "does distance matter?" in the context of IBM Jazz Platform -- a state-of-the-art collaborative development environment. We study the ecosystem of a large distributed team of around 300 members across 35 …
A Pomdp Model For Guiding Taxi Cruising In A Congested Urban City, Lucas Agussurja, Hoong Chuin Lau
A Pomdp Model For Guiding Taxi Cruising In A Congested Urban City, Lucas Agussurja, Hoong Chuin Lau
Research Collection School Of Computing and Information Systems
We consider a partially observable Markov decision process (POMDP) model for improving a taxi agent cruising decision in a congested urban city. Using real-world data provided by a large taxi company in Singapore as a guide, we derive the state transition function of the POMDP. Specifically, we model the cruising behavior of the drivers as continuous-time Markov chains. We then apply dynamic programming algorithm for finding the optimal policy of the driver agent. Using a simulation, we show that this policy is significantly better than a greedy policy in congested road network.
Exploring Tweets Normalization And Query Time Sensitivity For Twitter Search, Zhongyu Wei, Wei Gao, Lanjun Zhou, Binyang Li, Kam-Fai Wong
Exploring Tweets Normalization And Query Time Sensitivity For Twitter Search, Zhongyu Wei, Wei Gao, Lanjun Zhou, Binyang Li, Kam-Fai Wong
Research Collection School Of Computing and Information Systems
This paper presents our work for the Realtime Adhoc Task of TREC 2011 Microblog Track. Microblog texts like tweets are generally characterized by the inclusion of a large proportion of irregular expressions, such as ill-formed words, which can lead to significant mismatch between query terms and tweets. In addition, Twitter queries are distinguished from Web queries with many unique characteristics, one of which reflects the clearly distinct temporal aspects of Twitter search behavior. In this study, we deal with the first problem by normalizing tweet texts and the second by capturing the temporal characteristics of topic. We divided topics into …
Designing Low-Cost Mobile Websites For Libraries, Tiffini Travis, Chee Hsien Aaron (Zheng Zhixian) Tay
Designing Low-Cost Mobile Websites For Libraries, Tiffini Travis, Chee Hsien Aaron (Zheng Zhixian) Tay
Research Collection Library
As smartphone ownership rises, usage patterns are expanding. Libraries face an increasing demand for online content delivered in a mobile compatible format while being constrained by financial and staffing limitations. Solutions are readily available through free and low-cost products to create mobile web pages and existing design models from which to draw inspiration. Platform-specific apps can easily support the kinds of content most commonly delivered on library mobile pages: basic contact information and outbound links to the catalog, databases, and other resources. Two software platforms for creating simple pages were tested, the free software from WordPress with mobile detection formatting …
Mining Direct Antagonistic Communities In Explicit Trust Networks, David Lo, Didi Surian, Zhang Kuan, Ee Peng Lim
Mining Direct Antagonistic Communities In Explicit Trust Networks, David Lo, Didi Surian, Zhang Kuan, Ee Peng Lim
Research Collection School Of Computing and Information Systems
There has been a recent increase of interest in analyzing trust and friendship networks to gain insights about relationship dynamics among users. Many sites such as Epinions, Facebook, and other social networking sites allow users to declare trusts or friendships between different members of the community. In this work, we are interested in extracting direct antagonistic communities (DACs) within a rich trust network involving trusts and distrusts. Each DAC is formed by two subcommunities with trust relationships among members of each sub-community but distrust relationships across the sub-communities. We develop an efficient algorithm that could analyze large trust networks leveraging …
Context-Aware Nearest Neighbor Query On Social Networks, Yazhe Wang, Baihua Zheng
Context-Aware Nearest Neighbor Query On Social Networks, Yazhe Wang, Baihua Zheng
Research Collection School Of Computing and Information Systems
Social networking has grown rapidly over the last few years, and social networks contain a huge amount of content. However, it can be not easy to navigate the social networks to find specific information. In this paper, we define a new type of queries, namely context-aware nearest neighbor (CANN) search over social network to retrieve the nearest node to the query node that matches the context specified. CANN considers both the structure of the social network, and the profile information of the nodes. We design ahyper-graph based index structure to support approximated CANN search efficiently.
On Modeling Virality Of Twitter Content, Tuan Anh Hoang, Ee Peng Lim, Palakorn Achananuparp, Jing Jiang, Feida Zhu
On Modeling Virality Of Twitter Content, Tuan Anh Hoang, Ee Peng Lim, Palakorn Achananuparp, Jing Jiang, Feida Zhu
Research Collection School Of Computing and Information Systems
Twitter is a popular microblogging site where users can easily use mobile phones or desktop machines to generate short messages to be shared with others in realtime. Twitter has seen heavy usage in many recent international events including Japan earthquake, Iran election, etc. In such events, many tweets may become viral for different reasons. In this paper, we study the virality of socio-political tweet content in the Singapore’s 2011 general election (GE2011). We collected tweet data generated by about 20K Singapore users from 1 April 2011 till 12 May 2011, and the follow relationships among them. We introduce several quantitative …
Virality Modeling And Analysis, Tuan Anh Hoang, Ee-Peng Lim
Virality Modeling And Analysis, Tuan Anh Hoang, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
Virality is a virus-like behavior that allows a piece of information to widely and quickly diffuse within the network of adopters through word of mouth. It is about how easy users propagate information to their friends and friends of friends by means of diffusion. While virality of information has several interesting applications, there are much research to be conducted on virality. These areas of research include understanding the mechanism of virality, modeling the virality both qualitatively and quantitatively, and applying virality to applications such as marketing, event detection, and others. In this paper, we survey existing works on quantitative models …
A Survey Of Information Diffusion Models And Relevant Problems, Minh Duc Luu, Tuan Anh Hoang, Ee-Peng Lim
A Survey Of Information Diffusion Models And Relevant Problems, Minh Duc Luu, Tuan Anh Hoang, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
There has been tremendous interest in diffusion of innovations or information in a social system. Nowadays, social networks (offline as well as online) are considered as important medium for diffusion and large amount of research has been conducted to understand the dynamics of diffusion in social networks. In this work, we review some of the models proposed for diffusion in social networks. We also highlight the major features of these models by dividing the surveyed models into two categories: non-network and network diffusion models. The former refers to user communities without any knowledge about the user relationship network and the …
Analyses Of Nocturnal Temperature Cooling-Rate Response To Historical Local-Scale Urban Land-Use/Land Cover Change, Winston T. L. Chow, Bohumil M. Svoma
Analyses Of Nocturnal Temperature Cooling-Rate Response To Historical Local-Scale Urban Land-Use/Land Cover Change, Winston T. L. Chow, Bohumil M. Svoma
Research Collection School of Social Sciences
Urbanization affects near-surface climates by increasing city temperatures relative to rural temperatures [i.e., the urban heat island (UHI) effect]. This effect is usually measured as the relative temperature difference between urban areas and a rural location. Use of this measure is potentially problematic, however, mainly because of unclear ‘‘rural’’ definitions across different cities. An alternative metric is proposed—surface temperature cooling/warming rates—that directly measures how variations in land-use and land cover (LULC) affect temperatures for a specific urban area. In this study, the impact of local-scale (,1 km2 ), historical LULC change was examined on near-surface nocturnal meteorological station temperatures sited …
Getting To Global Yes! Designing A Distributed Student Collaboration, Selma Limam Mansar, Randy Weinberg, Benjamin Kok Siew Gan
Getting To Global Yes! Designing A Distributed Student Collaboration, Selma Limam Mansar, Randy Weinberg, Benjamin Kok Siew Gan
Research Collection School Of Computing and Information Systems
The authors have taught a course called 'Global Project Management' for four years, engaging students in three international locations in hands-on distance projects. The distance projects are intended to provide students with enriching, realistic global project experience. With experience, improved planning and better coordination, each iteration of the distance projects has improved. In this paper, the authors present lessons learned and a mind map demonstrating key aspects of design of global hands-on projects.
Effects Of Appearance And Functions On Likability And Perceived Occupational Suitability Of Robots, Sau-Lai Lee, Ivy Yee-Man Lau, Ying-Yi Hong
Effects Of Appearance And Functions On Likability And Perceived Occupational Suitability Of Robots, Sau-Lai Lee, Ivy Yee-Man Lau, Ying-Yi Hong
Research Collection School of Social Sciences
This article reports three experiments that examined the association between (a) appearances and perceived capabilities of robots, (b) appearance and capabilities of robots and liking for the robots, and (c) perceived capabilities of robots and judgments concerning their suitability for different occupations. In Experiment 1, the authors found that participants perceived human- and animal-like robots to have relatively more warmth-related (e.g., emotion) capabilities than machinelike robots have. In Experiment 2, the authors found that liking for robots was not affected by their human likeness or their having warmth or competence capabilities. In Experiment 3, participants generally thought that robots should …
Real-Time Trip Information Service For A Large Taxi Fleet, Rajesh Krishna Balan, Nguyen Xuan Khoa, Lingxiao Jiang
Real-Time Trip Information Service For A Large Taxi Fleet, Rajesh Krishna Balan, Nguyen Xuan Khoa, Lingxiao Jiang
Research Collection School Of Computing and Information Systems
In this paper, we describe the design, analysis, implementation, and operational deployment of a real-time trip information system that provides passengers with the expected fare and trip duration of the taxi ride they are planning to take. This system was built in cooperation with a taxi operator that operates more than 15,000 taxis in Singapore. We first describe the overall system design and then explain the efficient algorithms used to achieve our predictions based on up to 21 months of historical data consisting of approximately 250 million paid taxi trips. We then describe various optimisations (involving region sizes, amount of …
Topical Keyphrase Extraction From Twitter, Xin Zhao, Jing Jiang, Jing He, Yang Song, Palakorn Achananuparp, Ee Peng Lim, Xiaoming Li
Topical Keyphrase Extraction From Twitter, Xin Zhao, Jing Jiang, Jing He, Yang Song, Palakorn Achananuparp, Ee Peng Lim, Xiaoming Li
Research Collection School Of Computing and Information Systems
Summarizing and analyzing Twitter content is an important and challenging task. In this paper, we propose to extract topical keyphrases as one way to summarize Twitter. We propose a context-sensitive topical PageRank method for keyword ranking and a probabilistic scoring function that considers both relevance and interestingness of keyphrases for keyphrase ranking. We evaluate our proposed methods on a large Twitter data set. Experiments show that these methods are very effective for topical keyphrase extraction.
Getting To Know Social Media Analytics, Tin Seong Kam
Getting To Know Social Media Analytics, Tin Seong Kam
Research Collection School Of Computing and Information Systems
Over the last five years, the unprecedented development and use of social mediating technologies such as blog, wiki, Facebook, and Tweeter have engendered radically new ways of working, playing, and creating meaning, leaving an indelible mark on nearly every domain imaginable. Despite the growing ubiquity of social mediating technologies, their potential has hardly been tapped. Effectively using data collected from social mediating technologies by the business community is far from trivial. This is mainly due to the general lack of awareness on Social Network Analysis (SNA) techniques and technologies among the business analysts and practitioners. This presentation aims to provide …
Utility-Oriented K-Anonymization On Social Networks, Yazhe Wang, Long Xie, Baihua Zheng, Ken C. K. Lee
Utility-Oriented K-Anonymization On Social Networks, Yazhe Wang, Long Xie, Baihua Zheng, Ken C. K. Lee
Research Collection School Of Computing and Information Systems
"Identity disclosure" problem on publishing social network data has gained intensive focus from academia. Existing k-anonymization algorithms on social network may result in nontrivial utility loss. The reason is that the number of the edges modified when anonymizing the social network is the only metric to evaluate utility loss, not considering the fact that different edge modifications have different impact on the network structure. To tackle this issue, we propose a novel utility-oriented social network anonymization scheme to achieve privacy protection with relatively low utility loss. First, a proper utility evaluation model is proposed. It focuses on the changes on …
Ir-Tree: An Efficient Index For Geographic Document Search, Zhisheng Li, Ken C. K. Lee, Baihua Zheng, Wang-Chien Lee, Dik Lun Lee, Xufa Wang
Ir-Tree: An Efficient Index For Geographic Document Search, Zhisheng Li, Ken C. K. Lee, Baihua Zheng, Wang-Chien Lee, Dik Lun Lee, Xufa Wang
Research Collection School Of Computing and Information Systems
Given a geographic query that is composed of query keywords and a location, a geographic search engine retrieves documents that are the most textually and spatially relevant to the query keywords and the location, respectively, and ranks the retrieved documents according to their joint textual and spatial relevances to the query. The lack of an efficient index that can simultaneously handle both the textual and spatial aspects of the documents makes existing geographic search engines inefficient in answering geographic queries. In this paper, we propose an efficient index, called IR-tree, that together with a top-k document search algorithm facilitates four …
Comparing Twitter And Traditional Media Using Topic Models, Wayne Xin Zhao, Jing Jiang, Jianshu Weng, Jing He, Ee Peng Lim, Hongfei Yan, Xiaoming Li
Comparing Twitter And Traditional Media Using Topic Models, Wayne Xin Zhao, Jing Jiang, Jianshu Weng, Jing He, Ee Peng Lim, Hongfei Yan, Xiaoming Li
Research Collection School Of Computing and Information Systems
Twitter as a new form of social media can potentially contain much useful information, but content analysis on Twitter has not been well studied. In particular, it is not clear whether as an information source Twitter can be simply regarded as a faster news feed that covers mostly the same information as traditional news media. In This paper we empirically compare the content of Twitter with a traditional news medium, New York Times, using unsupervised topic modeling. We use a Twitter-LDA model to discover topics from a representative sample of the entire Twitter. We then use text mining techniques to …
Modeling Link Formation Behaviors In Dynamic Social Networks, Viet-An Nguyen, Cane Wing-Ki Leung, Ee Peng Lim
Modeling Link Formation Behaviors In Dynamic Social Networks, Viet-An Nguyen, Cane Wing-Ki Leung, Ee Peng Lim
Research Collection School Of Computing and Information Systems
Online social networks are dynamic in nature. While links between users are seemingly formed and removed randomly, there exists some interested link formation behaviors demonstrated by users performing link creation and removal activities. Uncovering these behaviors not only allows us to gain deep insights of the users, but also pave the way to decipher how social links are formed. In this paper, we propose a general framework to define user link formation behaviors using well studied local link structures (i.e., triads and dyads) in a dynamic social network where links are formed at different timestamps. Depending on the role a …
Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu
Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu
Research Collection School Of Computing and Information Systems
Built upon the discretionary accrual-based earnings management framework, our paper develops a discretionary manipulation proxy to study the management of online reviews. We reveal that fraudulent review manipulation is a serious problem for 1) non-bestseller books; 2) books whose reviews are classified as not very helpful; 3) books that experience greater variability in the helpfulness of their online reviews; and 4) popular books as well as high-priced books. We also show that review management decreases with the passage of time. Just like fraudulent earnings management, manipulated online reviews reflect inauthentic information from which consumers might derive wrong valuation especially for …
Evolution Of Developer Collaboration On The Jazz Platform: A Study Of A Large Scale Agile Project, Subhajit Datta, Renuka Sindhgatta, Bikram Sengupta
Evolution Of Developer Collaboration On The Jazz Platform: A Study Of A Large Scale Agile Project, Subhajit Datta, Renuka Sindhgatta, Bikram Sengupta
Research Collection School Of Computing and Information Systems
Collaboration is a key aspect of the agile philosophy of software development. As a software system matures over iterations, trends of developer collaboration can offer valuable insights into project dynamics. In this paper, we study evolution of developer collaboration for a large scale agile project on the Jazz platform. We construct networks of collaboration based on developer affiliations across comments on work items and file changes; and then compare parameters of such networks with established results from networks of scientific collaborations. The comparisons illuminate interesting facets of developer collaboration on the Jazz platform. Such perception helps deeper understanding of the …
The New Way Of The Future: Small, Local, Open And Connected, Ezio Manzini
The New Way Of The Future: Small, Local, Open And Connected, Ezio Manzini
Social Space
Beset with a global financial crisis and deepening ecological woes, it’s clear that we need alternative models of development. But as Ezio Manzinipoints out, these models are already with us.
Model Selection In Validation Sampling Data: An Asymptotic Likelihood-Based Lasso Approach, Chenlei Leng, Denis H. Y. Leung
Model Selection In Validation Sampling Data: An Asymptotic Likelihood-Based Lasso Approach, Chenlei Leng, Denis H. Y. Leung
Research Collection School Of Economics
We propose an asymptotic likelihood-based LASSO approach for model selection in regression analysis when data are subject to validation sampling. The method makes use of an initial estimator of the regression coefficients and their asymptotic covariance matrix to form an asymptotic likelihood. This ``working'' objective function facilitates the formulation of the LASSO and the implementation of a fast algorithm. Our method circumvents the need to use a likelihood set-up that requires full distributional assumptions about the data. We show that the resulting estimator is consistent in model selection and that the method has lower prediction errors than a model that …
Estimation And Forecasting Of Dynamic Conditional Covariance: A Semiparametric Multivariate Model, Xiangdong Long, Liangjun Su, Aman Ullah
Estimation And Forecasting Of Dynamic Conditional Covariance: A Semiparametric Multivariate Model, Xiangdong Long, Liangjun Su, Aman Ullah
Research Collection School Of Economics
We propose a semiparametric conditional covariance (SCC) estimator that combines the first-stage parametric conditional covariance (PCC) estimator with the second-stage nonparametric correction estimator in a multiplicative way. We prove the asymptotic normality of our SCC estimator, propose a nonparametric test for the correct specification of PCC models, and study its asymptotic properties. We evaluate the finite sample performance of our test and SCC estimator and compare the latter with that of PCC estimator, purely nonparametric estimator, and Hafner, Dijk, and Franses’s (2006) estimator in terms of mean squared error and Value-at-Risk losses via simulations and real data analyses.
Trends And Controversies: Ai, Virtual Worlds, And Massively Multiplayer Online Games, Hsinchun Chen, Yulei Zhang, W. S. Bainbridge, Kyong Jin Shim, N. Pathak, M. A. Ahmad, C. Delong, Z. Borbora, A. Mahapatra, J. Srivastava
Trends And Controversies: Ai, Virtual Worlds, And Massively Multiplayer Online Games, Hsinchun Chen, Yulei Zhang, W. S. Bainbridge, Kyong Jin Shim, N. Pathak, M. A. Ahmad, C. Delong, Z. Borbora, A. Mahapatra, J. Srivastava
Research Collection School Of Computing and Information Systems
The rich social media data generated in virtual worlds has important implications for business, education, social science, and society at large. Similarly, massively multiplayer online games (MMOGs) have become increasingly popular and have online communities comprising tens of millions of players. They serve as unprecedented tools for theorizing about and empirically modeling the social and behavioral dynamics of individuals, groups, and networks within large communities. Some technologists consider virtual worlds and MMOGs to be likely candidates to become the Web 3.0. AI can play a significant role, from multiagent avatar research and immersive virtual interface design to virtual world and …