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Public Relations And Political Power: A Case Study Of The Caterpillar Tractor Co., Frank Simpson

Honors Projects

The central concern of the paper is to present a case study of the public relations activities of the Caterpillar Tractor Co. Caterpillar is the largest private employer in the state of Illinois and the largest single employer in the city of Peoria. It has plants, offices, and parts depots in twenty-two places in nine teen different congressional districts; and the Company also has many
facilities overseas. Finally, Caterpillar is a major exporter o f heavy machinery. Such an organization would therefore be highly interested in--and sensitive to--the political climate in which it operates.