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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Sandra Jones
This conceptual paper provides a rationale for combining health behaviour theory with a social marketing framework in order to develop a community-level asthma campaign for adults aged 55 years and older. The prevalence of asthma in older adults in Australia is approximately 10%, higher than in many other countries, and asthma mortality increases with age. In addition, older adults' perceptions of asthma causes and treatments are often inaccurate. Many older adults believe that asthma is a childhood disease and that the effects of the condition are relatively minor and would not impact on daily life. In order to address these …
Understanding The Behaviour Of The Target Market: What Do Adolescents Think About When Asked Questions About Their Behaviour In The Sun?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Understanding The Behaviour Of The Target Market: What Do Adolescents Think About When Asked Questions About Their Behaviour In The Sun?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Sandra Jones
We undertook a project to develop a psychometrically sound instrument measuring adolescent sun-related behavior for use in the evaluation of a social marketing program. During the preliminary stages, we conducted a pilot study to test the face validity of the instrument with adolescents. Think-aloud sessions were completed with 24 adolescents. Results identified gaps in our understanding of adolescent sun-related behavior. Adolescents interpreted 'tanning' as specifically lying at the beach in the sun, however also reported behaviours to 'get a bit of sun', suggesting adolescents and researchers have different interpretations of key terms. The study highlights that use of the think-aloud …
What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton
What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton
Sandra Jones
The concept of community standards is the cornerstone of advertising self-regulation in Australia. However, there is a dearth of research on current attitudes towards advertising and a virtual absence of such data in an Australian context. A questionnaire was developed to assess consumer attitudes towards advertising; respondents were 872 adults residing in New South Wales. We found high levels of concern regarding advertising standards in general and a consistent perception that advertising should not, for example, use coarse language or violent images, portray women or men as sex objects or show nudity, stereotype or make fun of groups of people, …
New Ages For The Last Australian Megafauna: Continent Wide Extinction About 46,000 Years Ago, Richard Roberts, T Flannery, Linda Ayliffe, Hiroyuki Yoshida, Jon M Olley, Gavin Prideaux, G Laslett, A Baynes, M Smith, Richard Jones, B Smith
New Ages For The Last Australian Megafauna: Continent Wide Extinction About 46,000 Years Ago, Richard Roberts, T Flannery, Linda Ayliffe, Hiroyuki Yoshida, Jon M Olley, Gavin Prideaux, G Laslett, A Baynes, M Smith, Richard Jones, B Smith
Richard G Roberts
No abstract provided.