Social and Behavioral Sciences Commons^™

Coming Out: Making The Virtual Library Visible In Today's World, Grace Saw, Janine Schmidt

Proceedings of the IATUL Conferences

This is the age of the virtual customer. A silent virtual revolution has led to tumultuous and disruptive changes in environmental, financial, educational, and information environments. As the Library becomes increasingly virtual, it is becoming virtually invisible – as are library customers. Libraries are redefining their roles, managing their migration from the print past to an online future in a time of spiralling costs and declining incomes, redefining their products and services and refocusing on their customers, many of whom they rarely if ever see. How do we position the Library in the marketplace? What is the message to be …

Minimal Resources With Maximum Impact: Low-Cost And Sustainable Means For Library Promotions, Karryl Kim A. Sagun

Proceedings of the IATUL Conferences

While it is a generally shared fact around the globe that funding for library promotion (and in most cases, libraries in general) be rendered as a pressing concern, the fact remains that this challenge is truer in developing countries such as the Philippines. Librarians in charge of promoting the library can either choose to fight--defend their “rights” for a slice of the budget pie, or take flight--just do away with library promotion altogether. However, results of a low-cost and sustainable marketing strategy employed by the Rizal Library of the Ateneo de Manila University in the Philippines prove that there is …

The Role Of Self Concept In Consumer Behavior, Marisa Toth

Graduate Research Symposium (GCUA) (2010 - 2017)

Understanding the processes that underlie consumer behavior has become an increasingly important area of research, especially for businesses and marketers. One of the most commonly studied variables believed to impact consumer behavior is self-concept.

The purpose of the current study is to examine the influence of self-concept in consumer behavior and identify factors that influence the relationship. Specifically, what is the relationship between different aspects of the self-concept and the consumption of publicly and privately consumed luxuries and necessities? Furthermore, how will this relationship be affected by the level of self-monitoring an individual displays?