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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Weight Loss And Healthiness: How Advertisements Target This Phenomenon, Madelyn Coleman
Weight Loss And Healthiness: How Advertisements Target This Phenomenon, Madelyn Coleman
Scholars Week
With advertisements being all around us in the media and in magazines, messages flood into our everyday lives that can impact us both negatively and positively. Research prior to this involved how media has portrayed women and their weight loss as well as how they are looking at “skinniness” and body type. This as well as overall effects of the media in the food world were among many that have been studied. For my research, I wanted to look at the overall targeting of weight loss and health within magazines not as much as the idea of weight loss as …
The Evolution Of Mcdonald’S: As Seen On Tv., Jay Gibson
The Evolution Of Mcdonald’S: As Seen On Tv., Jay Gibson
Scholars Week
When thinking of fast food, McDonald’s is often one of the first that comes to mind. However, we rarely think about how this industry giant has changed over the years. From this point the question is asked, how has McDonald’s advertisements changed to suit their ever-growing audience? What, if anything, has caused these changes? Many might simply say the changes come with the times, but research reveals that there could potentially be much more serious reasons, such as the anti-obesity movement and battles in the legal field. By analyzing numerous television advertisements from the 90s and recent years, I find …