Social and Behavioral Sciences Commons^™

Social Responsibility And Altruism In Smalland Medium-Sized Innovative Businesses, Nancy C. Jurik, Ramsi Bodine

The Journal of Sociology & Social Welfare

This study examines the interview narratives of owners of 73 small and medium-sized businesses from a large metropolitan area located in the southwestern U.S. Our analysis focuses on owner discussions of their motivations and goals for starting and running their own businesses. Our findings reveal three central motivational narrative themes: (1) traditional business-centered success outcomes—a category we refer to as “Business is Business”; (2) owners’ personal and family well-being and fulfillment, labeled as “Business is Personal”; and (3) social responsibility concerns directed toward the betterment of other people and society more generally that we labeled as “Business is Doing Good.” …