Social and Behavioral Sciences Commons^™

Dairy Calcium Advertising Awareness, Attitudes, And Behavior: A Survey Of 13-17 Year Old Females, Michele Cooper

Retrospective Theses and Dissertations

No abstract provided.

The Presentation Of A Method For Measuring Dissonance As An Emotion Leading To Attitudinal Change, Deanna Routh

Retrospective Theses and Dissertations

No abstract provided.

Nonfluencies And Distraction Theory: A Proattitudinal Approach, Dwight L. Bledsoe

Retrospective Theses and Dissertations

No abstract provided.

The Effects Of Two Levels Of Fear Appeal On Attitude When Consequences Are Aimed At The Listener Or His Family, Irma Matrai

Retrospective Theses and Dissertations

No abstract provided.

The Effects Of Threat To One's Belief On Stimulus Of Belief Supporting Arguments, Peter A. Jeye

Retrospective Theses and Dissertations

The process of persuasion has been written about and studied in abundance since the times of Plato and Aristotle. However, comparatively little research has been done on resistance to persuasion. In fact, to this day, only two series of systematic studies on resistance to persuasion have been reported. The present study will be a logical extension of that research.

Early efforts to study resistance to persuasion focused on the effects of one-sided and two-sided communications. One-sided communications present arguments for a given point of view, without any mention of arguments for the opposing point of view or attempted refutation of …

The Effects Of Garment Color Upon Audience's Perception Of Source Credibility, Linda Weckerly

Retrospective Theses and Dissertations

No abstract provided.

The Effects Of Temporal Delay Upon Denial As A Means Of Restoring Beliefs Following Succesful Persuasion, Ginny G. Beaubien

Retrospective Theses and Dissertations

Students in basic speech courses served as subjects in a study designed to test the efficacy of denial as a restorative agent after subjects' exposure to a belief-lowering attack. Denial was operationalized in two ways: (a) as a simple statement whereby the ostensible source of the attack message denied any connection with the attack, and (b) as a denial plus counter-assertion where the source additionally asserted an opinion directly contrary to that expressed i the attack. Denial treatments were administered either immediately, two days, or seven days after subjects' receipt of the attack message. While the immediate simple denial treatment …

Distraction And Dissonance: A Model Of The Persuasive Process, Davis Albert Foulger

Retrospective Theses and Dissertations

After exploring the successes, failures, and conflicting explanations for results in two communications research traditions, distraction and counter-attitudinal advocacy, an attempt was made to explain these results in terms of a more comprehensive theory. Distractions were organized into classes defined by their strength and relevance to the message, demonstrating how these and other factors affected the persuasiveness of a message. On the basis of this theory an untested class of distractions, cognitive distractions, were hypothesized. This class of distraction, related to cognitive dissonance, was then used to integrate the conflicting research in counter-attitudinal advocacy. On the basis of this theory, …

Dogmatism, Persuasion, And Intolerance Of Ambiguity: An Analysis Of Response Bias, Martha Swann Mozak

Retrospective Theses and Dissertations

No abstract provided.

The Relative Efficacy Of High And Low Credible Sources In Immunizing Refutational-Same And Supportive Defenses Against Belief-Reducing Counterarguments, William Gene Matthews

Retrospective Theses and Dissertations

No abstract provided.

The Relationship Between Resistance To Persuasion And Generalized Self-Esteem, Steven L. Mckee

Retrospective Theses and Dissertations

No abstract provided.