Social and Behavioral Sciences Commons^™

An Organizational Communication Analysis Of A Medium-Sized Newspaper, Sara Baldwin Howze

Retrospective Theses and Dissertations

A medium-size newspaper in Central Florida was observed for 8 weeks in the Spring and Summer of 1976 and 58 employees interviewed to determine internal communication patterns and measure attitudes toward the communication system, organization and job related variables. A system theory of organizations provided basic theoretical assumptions. Since communication activities occur within the framework of internal organization elements such as structure, objectives, leadership style, reward system, technology, intergroup relations, and individual employee characteristics, those elements were described. Communication activities were reported in terms of message purpose, network traversed, method of diffusion and relationships. Findings indicated that the nature and …