Social and Behavioral Sciences Commons^™

Reexamining Argumentativeness And Resistance To Persuasion, Matina Suzanne Vourvopoulos

Retrospective Theses and Dissertations

A recently developed receiver characteristic, argumentativeness, was examined for its relations to attitude change and information processing in persuasive communication. Generally thought to be a flowed personality trait, argumentativeness is currently being regarded in communication studies as a beneficial personality trait that correlates with other qualities such as high grade point average, dynamism in speech, achievement orientation, competitiveness and leadership behavior. This study examined the effect of argumentativeness on persuasion. It was predicted that high argumentative would be more resistant to persuasion, yet the findings show that, with a strong message, high argumentative are more likely to be persuaded by …