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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
The Effects Of Three Levels Of Rhetorical Questions On Information Processing And Attitude Change, David N. Macqueen
The Effects Of Three Levels Of Rhetorical Questions On Information Processing And Attitude Change, David N. Macqueen
Retrospective Theses and Dissertations
No abstract provided.
The Radio Commercial: The Effects Of Varied Background Music On Attitude, Listener Recall And Intent To Purchase The Product, Ann E. Stump
The Radio Commercial: The Effects Of Varied Background Music On Attitude, Listener Recall And Intent To Purchase The Product, Ann E. Stump
Retrospective Theses and Dissertations
No abstract provided.
An Investigation Of Effectiveness Of Three Methods Of Presentation Of Celebrity Endorsers On Product Recall And Product Image In Print Advertising, Christina. Mayers-Drumm
An Investigation Of Effectiveness Of Three Methods Of Presentation Of Celebrity Endorsers On Product Recall And Product Image In Print Advertising, Christina. Mayers-Drumm
Retrospective Theses and Dissertations
No abstract provided.
The Content Of Children's Toy And Food Commercials: Another Look., Dennis G. Ray
The Content Of Children's Toy And Food Commercials: Another Look., Dennis G. Ray
Retrospective Theses and Dissertations
No abstract provided.