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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Study Of The Relationship Between Semiotic Content In Commercial Email Subject Lines And The Decision By The Recipient To Open The Message, Stephen J. Johnson
A Study Of The Relationship Between Semiotic Content In Commercial Email Subject Lines And The Decision By The Recipient To Open The Message, Stephen J. Johnson
Masters Theses
The writings of Saussure, Peirce, Barthes, Eco and others express theories that symbols, signs, and signals are integral elements in the assignation of meaning within general human communication. Email marketing specialists such as Stephanie Miller, Andy Goldman, and Jeannieay Mullen opine that it is the email recipient’s inferences regarding the words in the address or subject lines that are the primary determinants in the decision whether or not to first open and subsequently respond to a commercial email. It would then seem that email marketers would be well served by understanding what forms these inferences in the minds of the …
The Use Of Verbal And Written Emotional Expression For Empowerment And Healing In Clinical Social Work Practice, Laurie Lynn Dix Schmit
The Use Of Verbal And Written Emotional Expression For Empowerment And Healing In Clinical Social Work Practice, Laurie Lynn Dix Schmit
Masters Theses
Social work practice often demonstrates ambivalence about emotions and emotional expression. Forced by managed care to keep clinical work short-term, and having removed the depth of psychoanalytic and other psychodynamic approaches, social workers have retreated from attending to the emotional life of clients, and now focus mainly in the realm of thoughts and behaviors. By integrating literature from other disciplines with social work, and incorporating contemporary thought on the topic, this paper addresses the importance, challenges and rewards of utilizing emotional expression in clinical social work practice. We find that, by addressing the emotions of our clients, we begin to …