Social and Behavioral Sciences Commons^™

Corporate Social Responsibility Website Representations: A Longitudinal Study Of Internal And External Self-Presentations, Debra Z. Basil, Jill Erlandson

Faculty of Commerce - Papers (Archive)

This research undertakes a longitudinal study to assess the representation of CSR activities on Canadian companies' websites. A systematic sample of the websites of 159 companies from Canada's top 1000 was assessed in 2003 and 2006. Results reveal that only 27% expressed some form of CSR activity in 2003, compared to 67% in 2006. Based on a frame from Weaver, Trevino, and Cochran (1999a), CSR activities are categorized as external or internal. A strong increase in internal CSR activities is evident. Companies that are more successful indicate more CSR activity on their websites; this effect is driven primarily by internal …

Social Capital Renewal And The Academic Performance Of International Students In Australia, Frank V. Neri, Simon Ville

Faculty of Commerce - Papers (Archive)

Many believe that social capital fosters the accumulation of human capital. Yet international university students arrive in their host country generally denuded of social capital and confronted by unfamiliar cultural and educational institutions. This study investigates how, and to what extent, international students renew their social networks, and whether such investments are positively associated with academic performance. We adopt a social capital framework and conduct a survey of international students at a typical Australian university in order to categorise and measure investments in social capital renewal, and test a multivariate model of academic performance that includes social capital variables, amongst …

Industry Associations As Facilitators Of Social Capital: The Establishment And Early Operations Of The Melbourne Woolbrokers Association, David Merrett, Stephen Morgan, Simon Ville

Faculty of Commerce - Papers (Archive)

Relocation of the selling of Australia's wool clip from London to cities in Australia in the late nineteenth century led to the creation of wool selling industry associations, such as the Melbourne Woolbrokers Association (MWA). Highly successful in fostering competitive collaboration that improved market efficiency, the Association rested on the social capital brought to it and further developed by the participants, individuals with extensive connections in the pastoral, banking and transport industries. The collective social capital vested in the Association enabled the earning of economic rents, firstly from the high trust created through internal cohesion reinforced by formalised sanctions, and …

Implications Of Corporate Social Responsibility Reporting Practices In The Australasian Region, Gary Noble, Alan Pomering

Faculty of Commerce - Papers (Archive)

Companys reporting of their corporate social responsibility (CSR) activities is being increasingly valued and demanded by key stakeholder groups such as consumers as it allows them to evaluate a firms commitment to CSR and to respond to that level of commitment accordingly. This paper examines the CSR web-based reporting practices of Australias top fifty corporations. It reflects on these practices in the context of the literatures call for CSR to be viewed as a holistic approach to management rather than a short-term promotional tool.

Enhancing Occupational Health And Safety In Young Workers: The Role Of Social Marketing, Anne M. Lavack, Sherry Magnuson, Sameer Deshpande, Debra Z. Basil, Michael D. Basil, James H. Mintz

Faculty of Commerce - Papers (Archive)

• Young workers (age 15-24) suffer work-related injury at a much higher rate than older workers, yet research on the role and effectiveness of social marketing to influence and improve workplace safety is limited.
• A review of the relevant literature reveals that significant gaps exist in terms of effectively using social marketing to reduce young worker injury rates.
• A comprehensive, multi-faceted social marketing approach is required to address young worker safety.
• Directing more attention toward the practice of social marketing can enhance the effectiveness of campaigns to reduce workplace injurie.