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Social and Behavioral Sciences Commons

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University of Wollongong

Social

Faculty of Commerce - Papers (Archive)

2006

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Corporate Social Responsibility In The Wake Of The Asian Tsunami: An Empirical Study, Mario Fernando Jan 2006

Corporate Social Responsibility In The Wake Of The Asian Tsunami: An Empirical Study, Mario Fernando

Faculty of Commerce - Papers (Archive)

This paper provides input on how the leaders of two leading Sri Lankan private sector organisations engaged in CSR initiatives during the first 11-months after the Asian tsunami. Amidst stakeholders’ overwhelming outpouring of spontaneity to engage in CSR activities, the paper reports on the decision-making and leadership challenges of business leaders after a high magnitude human tragedy. The paper specifically examines as to what extent the CSR initiatives following the tsunami disaster were a reflection of leaders’ authentic moral conduct. Due to the magnitude of the devastation from the tsunami, one would assume that the CSR initiatives that follow such ...


Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble Jan 2006

Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble

Faculty of Commerce - Papers (Archive)

There have been calls amongst academics and practitioners to move social marketing 'upstream'. This paper attempts to clarify what upstream social marketing is, its appropriate relationship with ‘downstream’ social marketing and how both approaches can be combined into a suitable theoretical framework. The paper argues that neither up or downstream social marketing is superior and suggests that a dual, synergistic approach is needed. This argument is supported through reference to current social marketing interventions in the areas of road safety and childhood obesity. The paper concludes by suggesting that Polonsky, Carlson and Fry’s (2003) ‘harm chain’ concept may be ...