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Social and Behavioral Sciences Commons

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University of Wollongong

Social

Faculty of Commerce - Papers (Archive)

2005

Articles 1 - 6 of 6

Full-Text Articles in Social and Behavioral Sciences

Social Marketing Communication In A Multicultural Environment: Practical Issues And Theoretical Contributions From Cross-Cultural Marketing, Gary I. Noble, Michael Camit Jan 2005

Social Marketing Communication In A Multicultural Environment: Practical Issues And Theoretical Contributions From Cross-Cultural Marketing, Gary I. Noble, Michael Camit

Faculty of Commerce - Papers (Archive)

Social marketing communication (social marcom) campaign production can be more challenging when the audience includes individuals from ‘culturally and linguistically diverse’ (CALD) communities. Additional issues such as culturally related values, practices, and attitudes need consideration. Normally, social marcoms campaigns for CALD audiences involve directly translating mainstream campaign material into various ethnic groups’ languages. However, little is understood about the issues beyond translation that confront practitioners adapting mainstream campaigns.

This article presents a case study analysis of work undertaken by the New South Wales Multicultural Health Communication Service (MHCS). The Service’s core activity is adaptation of social marcoms campaigns for ...


Towards Executive Information Systems Adoptions By Knowledge Workers: An Extension Of The Technology Acceptance Model To Account For Social-Cultural Factors, Emmanuel Ikart Jan 2005

Towards Executive Information Systems Adoptions By Knowledge Workers: An Extension Of The Technology Acceptance Model To Account For Social-Cultural Factors, Emmanuel Ikart

Faculty of Commerce - Papers (Archive)

In recent years a number of organisations have implemented executive information systems (EIS) in order to improve the performance gains on their executives’ job. Although the use of EIS is important to executives, majority of executives are unwilling to use EIS because of their design failures. By using social factors, habits and facilitation conditions variables from Triandis’ framework, this paper extends the Technology Acceptance Model (TAM) to derive useful variables to address the problem of the low usage of EIS by executives. This paper reports on the research in progress in Australia on the adoption and usage of EIS by ...


Corporate Social Responsibility (Csr): An Examination Of Consumer Awareness, Evaluation And Purchase Action, Alan A. Pomering Jan 2005

Corporate Social Responsibility (Csr): An Examination Of Consumer Awareness, Evaluation And Purchase Action, Alan A. Pomering

Faculty of Commerce - Papers (Archive)

Despite marketplace polls reporting heightened consumer interest in and support for companies acting in socially-responsible ways, there remains to date little evidence of such consumer support translating into general purchase behaviour. There is a gap in our knowledge regarding which particular socially-responsible behaviours are likely to prove most influential with consumers and be rewarded with supportive purchase behaviour, and how awareness of firms’ commitments to these behaviours is to be brought to consumers’ attention. It appears from the marketplace success of some socially-responsible, or ‘ethical’ brands, such as The Body Shop and recently launched clothing brands such as American Apparel ...


Interorganizational Dynamics In Collaboration In University-Industry Research Projects: Context, Politics And Social Construction, Michael Zanko, Richard Badham, Karin H. Garrety Jan 2005

Interorganizational Dynamics In Collaboration In University-Industry Research Projects: Context, Politics And Social Construction, Michael Zanko, Richard Badham, Karin H. Garrety

Faculty of Commerce - Papers (Archive)

University-industry partnerships (UIPs) are widely viewed as essential in leveraging research capability and economic performance in organizations and the nation as a whole. In Australia, as in many other countries, the national government commits significant funds to such ‘strategic’ collaborations. Despite this interest, there is still a relatively poor understanding of the interorganizational dynamics of these industry and university partnerships and their projects. This paper examines such dynamics by focusing on a management-related research project we were involved in negotiating and undertaking with industry partner managers over a four-year period. Of particular relevance was the complex interplay between UIP politics ...


Will The Social Housing Profession Be Politically And Socially Influential Or Irrelevant? Lessons From Other Professions, Mary A. Kaidonis Jan 2005

Will The Social Housing Profession Be Politically And Socially Influential Or Irrelevant? Lessons From Other Professions, Mary A. Kaidonis

Faculty of Commerce - Papers (Archive)

The emerging social housing profession in Australasia is poised to be an empowered base for influence or to it can be irrelevant. The information of the Australasian Housing Instutute (AHI) represents a new phase in social housing, offering a unique opportunity to re-define the notion of professionalism.


A Theory-Based Model For The Study Of Executive Information Systems Adoption By The Top-Level Managers, Emmanuel M. Ikart Jan 2005

A Theory-Based Model For The Study Of Executive Information Systems Adoption By The Top-Level Managers, Emmanuel M. Ikart

Faculty of Commerce - Papers (Archive)

In recent years, a number of organisations have invested heavily in executive information systems (EIS) in order to improve the performance gains of their executives’ roles. Although executives presided over and authorised investment in EIS projects to support their roles, the majority of executives are unenthusiastic about using EIS because of the design flaws and failures of these systems. Studies by Nandhakumar and Jones (1997), McBride (1997) and recently Ditsa (2003) have suggested that the root of the success or failure of EIS can be attributed to social, cultural and organisational factors rather than technical factors alone. To address the ...