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The Effect Of Point Of Sale Promotions On The Alcohol Purchasing Behaviour Of Young People In Metropolitan, Regional And Rural Australia, Sandra C. Jones, Kylie M. Smith

Faculty of Arts - Papers (Archive)

This study, part of larger project examining marketing and alcohol, looked specifically at the effect of point of sale (POS) promotions on young people, with a view to providing evidence which could be used to inform policy and regulation in this area. A series of focus groups were conducted in three different locations with young people aged 16-25 years, separated by age and gender, with a total of 85 participants. Participants were asked questions about their recollection of various POS promotions and alcohol purchasing and consumption behaviour. A majority of participants demonstrated a strong recall of previous promotions and almost …