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University of Wollongong

Faculty of Health and Behavioural Sciences - Papers (Archive)

2007

Advertising

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Health Claims For Food Made In Australian Magazine Advertisements, P. G. Williams, Linda C. Tapsell, Sandra C. Jones, K. Mcconville Jan 2007

Health Claims For Food Made In Australian Magazine Advertisements, P. G. Williams, Linda C. Tapsell, Sandra C. Jones, K. Mcconville

Faculty of Health and Behavioural Sciences - Papers (Archive)

Aim: The aim was to describe the level of health claims being used in magazine advertisements, the categories of foods carrying health claims and the types of benefits being claimed for particular foods or food ingredients. Data were compared to similar studies of food labels and internet sites to reflect the impact of rule governance of the different media and highlight implications for the current proposed changes in food standards legislation. Methods: From January to June 2005 a survey of all print advertisements for food in Australia’s 30 top-selling magazines was undertaken. The results were compared with those from a …


The Effects Of Different Regulation Systems On Television Food Advertising To Children, Bridget P. Kelly, Lesley King, Adrian Bauman, Ben J. Smith, Victoria M. Flood Jan 2007

The Effects Of Different Regulation Systems On Television Food Advertising To Children, Bridget P. Kelly, Lesley King, Adrian Bauman, Ben J. Smith, Victoria M. Flood

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: The aim of this study was to model children’s potential exposure to television food advertisements under different regulatory scenarios to demonstrate the policy implications of regulatory change in Australia. Methods: Television advertising data was collected from Sydney commercial television channels from 14-20 May 2006. Extrapolating from these data, the patterns of food advertising under four regulatory scenarios were examined, including arrangements restricting the content, volume and timing of advertisements. Results: Each scenario resulted in a reduction of total and non-core food advertisements. The scenario to restrict non-core food advertisements during the major viewing period (7:00-20:30) led to the largest …


Television Food Advertising To Children: The Extent And Nature Of Exposure, Bridget P. Kelly, Ben J. Smith, Lesley King, Victoria M. Flood, Adrian Bauman Jan 2007

Television Food Advertising To Children: The Extent And Nature Of Exposure, Bridget P. Kelly, Ben J. Smith, Lesley King, Victoria M. Flood, Adrian Bauman

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: To describe the pattern and prevalence of food and drink advertisements to children on commercial television in Sydney, Australia, and compare these with advertising regulations set out in the Children’s Television Standards and results from a similar study in 2002. Design: Data were collected by recording television from 06.00 hours until 23.00 hours on all three commercial channels from Sunday 14 May 2006 to Saturday 20 May 2006 (357 h). The study analysed advertisements in two children’s viewing periods, one as defined in the 2002 study and the other according to current standards. Food advertisements were coded using 18 …


Non-Advertising Alcohol Promotions In Licensed Premises: Does The Code Of Practice Ensure Responsible Promotion Of Alcohol?, Sandra C. Jones, Melissa Lynch Jan 2007

Non-Advertising Alcohol Promotions In Licensed Premises: Does The Code Of Practice Ensure Responsible Promotion Of Alcohol?, Sandra C. Jones, Melissa Lynch

Faculty of Health and Behavioural Sciences - Papers (Archive)

Introduction and Aims. Binge drinking is a major public health issue in Australia, particularly among young people. There has been a considerable focus on alcohol advertising, among both researchers and policy makers, resulting in efforts to bring about some level of regulation of unacceptable advertising practices. However - despite the existence of a Code of Practice for Responsible Promotion of Liquor Products which provides 'a framework of practices which are considered acceptable and reasonable' for licensed premises - there are few, if any, data on the nature and extent of promotions which could arguably fall under either 'acceptable' or 'unacceptable' …