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Full-Text Articles in Social and Behavioral Sciences
Online Information Values For Recreational Travellers: A Review Of Online Sources In Decision Making For An Unfamiliar Long Haul Destination, Robert Grant
Faculty of Commerce - Papers (Archive)
Acquisition or purchase of travel arrangements involves an exchange of information which is theoretically suited for transfer from offline to online interaction. The ability to digitise material and ease access through searchability based on metatags (Reedy and Schullo, 2004, p 276) make the internet a potentially ideal medium for information gathering and exchange. This paper reviews the value of information sources for consumer decision making for a high involvement experience product with multiple and variable components and points to further research which help our understanding of the value of electronic networks.
Source Of Value Online For Recreational Travellers: Customer Information Needs In The Buying Process And Internet Capability, Robert Grant
Source Of Value Online For Recreational Travellers: Customer Information Needs In The Buying Process And Internet Capability, Robert Grant
Faculty of Commerce - Papers (Archive)
The information needs of buyers of high involvement recreational travel products are potentially a source of customer value in their decision making process. The internet's ability to provide large amounts of information in real time with high levels of customer convenience are compounded by the ability to deliver information from multiple sources. In theory then, the internet seems able to largely replace the value delivered by retail travel intermediaries in the physical world. This critical review suggests however that the physical world intermediaries and online information sources are more likely to be complementary rather than competitive resources for shoppers for …