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University of Wollongong

Education

1999

Events

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Full-Text Articles in Social and Behavioral Sciences

Hallmark Events, Kevin M. Dunn, Pauline M. Mcguirk Jan 1999

Hallmark Events, Kevin M. Dunn, Pauline M. Mcguirk

Faculty of Social Sciences - Papers (Archive)

The modern Olympic Games have always been an international event: a celebration of sporting competition between athletes from many nations. In an era marked by the quickening pace of global integration of the world's economic and cultural systems, the Olympics can also be thought of as a globalised 'hallmark event'. Certainly, the Games have economic, cultural and political dimensions that mirror the various processes of globalisation. The impacts of the Games on its host city are similar to the impacts of globalisation processes. In this chapter we discuss the analogies between the Olympics, as a hallmark event, and the ...