Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Public Affairs, Public Policy and Public Administration (1307)
- Public Administration (1150)
- Library and Information Science (847)
- Psychology (718)
- Anthropology (539)
-
- Sociology (418)
- Communication (371)
- Political Science (299)
- Education (286)
- Business (272)
- Arts and Humanities (231)
- Geography (231)
- Social Work (192)
- Economics (184)
- Counseling (129)
- International Relations (129)
- Physical Sciences and Mathematics (119)
- Counselor Education (113)
- Clinical Psychology (112)
- Law (105)
- Medicine and Health Sciences (102)
- Agricultural and Resource Economics (91)
- Sports Studies (88)
- Life Sciences (86)
- Biological and Physical Anthropology (84)
- International and Area Studies (82)
- Social Psychology (82)
- Counseling Psychology (72)
- Engineering (68)
- Keyword
-
- MTAS (400)
- Online databases (278)
- AR.742 (257)
- Personnel (177)
- Municipal technical advisory service (132)
-
- Internal documents (105)
- DataONE (96)
- Taxes (91)
- Municipal government (88)
- Newsletter (71)
- Tennessee (63)
- Directory (61)
- City officials (60)
- Municipal employees (60)
- Database industry (56)
- Databases (56)
- Laws (54)
- Online searching (51)
- Knoxville (40)
- Counselor education (38)
- Utilities (38)
- Finance (36)
- Fringe benefits (36)
- Libraries (36)
- Wastewater (35)
- Fire (34)
- Revenue (33)
- Academic libraries (32)
- Administration (32)
- Finances (31)
- Publication Year
- Publication
-
- Doctoral Dissertations (1149)
- Masters Theses (1036)
- School of Information Sciences -- Faculty Publications and Other Works (456)
- MTAS Publications: Technical Bulletins (381)
- MTAS Publications: Full Publications (300)
-
- Chancellor’s Honors Program Projects (278)
- MTAS Publications: Hot Topics (228)
- DataONE Sociocultural and Usability & Assessment Working Groups (192)
- Journal of Applied Sport Management (147)
- Municipal E-News (99)
- Teaching and Supervision in Counseling (92)
- International Journal of Nuclear Security (84)
- Municipal Directories (55)
- Annual Research Symposium of the College of Communication and Information (48)
- Stimulus Alumni Newsletter (47)
- EURēCA: Exhibition of Undergraduate Research and Creative Achievement (41)
- Circle Park News (39)
- Sociology Publications and Other Works (38)
- MTAS History (37)
- Other Library Publications and Works (34)
- Black Issues Conference (33)
- Commission for LGBT - Reports, Minutes, Events and Other Documents (32)
- College of Law Library History (30)
- UT Libraries Faculty: Peer-Reviewed Publications (28)
- Pursuit - The Journal of Undergraduate Research at The University of Tennessee (23)
- Movement and Being: The Journal of the Christian Society for Kinesiology, Leisure and Sports Studies (21)
- Interface Newsletter (20)
- Social Work Publications and Other Works (19)
- Baker Scholar Projects (18)
- Tennessee Municipal Benchmarking Project (17)
- Publication Type
- File Type
Articles 1 - 30 of 5229
Full-Text Articles in Social and Behavioral Sciences
Making (Applied) Sport Management Accessible, Adam William Love
Making (Applied) Sport Management Accessible, Adam William Love
Journal of Applied Sport Management
The Applied Sport Management Association’s Distinguished Service and Mentorship Award was initiated in 2022 as a renaming and repurposing of the ASMA Scholar Lifetime Achievement Award presented from 2009 to 2020. This service and mentorship award recognizes an ASMA member who has exhibited continued, exemplary service to ASMA, who connects sport management research with practitioners in an applied manner, and who demonstrates dedication to students and mentorship within the ASMA. Recipients of this award provide a keynote address to the ASMA membership at the annual conference. The content of this address is published in the Journal of Applied Sport Management …
Co-Creating The Pitch: An Exploration Of The Role Of Traditions On Co-Creation In European Soccer, Eric Hungenberg, Mark Slavich, Ricardo Cayolla
Co-Creating The Pitch: An Exploration Of The Role Of Traditions On Co-Creation In European Soccer, Eric Hungenberg, Mark Slavich, Ricardo Cayolla
Journal of Applied Sport Management
As the sport of soccer continues to grow throughout the world – and particularly into North America – the current study assessed the causal effect fans’ sensory traditions have on co-creation. Data were collected by intercepting Portugese and Spanish soccer attendees outside of the stadium prior to the match’s start. A total of 282 useable surveys were retrieved from fans during the 2022-23 seasons. Path modeling results indicate that traditions relating to aesthetics, sound, and beverage provided the greatest means to co-create experiences for attendees. The study’s results align with previous research within retail and sport exhibiting the positive impact …
“Together We Go Far”: Exploring The Motivational Dispositions Within Connected Fitness, Melissa Davies, Thomas Aicher, Brianna Newland, Eric Hungenberg
“Together We Go Far”: Exploring The Motivational Dispositions Within Connected Fitness, Melissa Davies, Thomas Aicher, Brianna Newland, Eric Hungenberg
Journal of Applied Sport Management
This study examined the motivational profiles of connected fitness users to better position brands as they compete with the reopening of physical gyms and in-person classes. Using survey responses from 663 Peloton users, a K-cluster analysis was performed to identify three clusters of Peloton users (Wellness, Physique, and Social Performance), based on their motives for using the brand’s app. Findings suggest that connected fitness brands should leverage their ability to create social engagement and challenging opportunities to better their own past performance to differentiate themselves and retain users in a very cluttered and competitive marketplace.
The Journey Continues: Highlights From The 2024 Asma Conference, Marshall Magnusen
The Journey Continues: Highlights From The 2024 Asma Conference, Marshall Magnusen
Journal of Applied Sport Management
The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association (ASMA), which is a scholarly organization that builds research partnerships between faculty and students. ASMA also facilitates connections between sport management faculty and students studying sport and practitioners working in the sport industry. In 2023, the annual conference was hosted by Samford University under the direction of Dr. Patrick Marsh. With 300 registrants, the 2024 conference was the most attended in ASMA history. It took place in Knoxville, Tennessee. Hosted by the University of Tennessee, the conference was spearheaded by Drs. Adam Love …
Assessment Of Professional Counseling Dispositions: A Content Validity Analysis, Patrick R. Mullen, Jacob Joseph, Kaitlin Jones Hinchey, Morgan Walker, Jennifer Niles
Assessment Of Professional Counseling Dispositions: A Content Validity Analysis, Patrick R. Mullen, Jacob Joseph, Kaitlin Jones Hinchey, Morgan Walker, Jennifer Niles
Teaching and Supervision in Counseling
Counselor educators evaluate the professional counseling dispositions of trainees throughout their development within training programs. There have been few consistent articulations of professional dispositions as many programs and measures define them differently. In our study, we developed the Assessment of Professional Counseling Dispositions (APCD) and performed a content validity study of the measure. Our findings provide evidence for the content validity of the APCD. We discuss these findings, their implications, and future research using the measure.
The Class Of 2019: Academic Employment Prospects For Counselor Education Doctoral Graduates, Christopher Lawrence, Gregory Hatchett
The Class Of 2019: Academic Employment Prospects For Counselor Education Doctoral Graduates, Christopher Lawrence, Gregory Hatchett
Teaching and Supervision in Counseling
The purpose of this investigation was to estimate the percentage of counselor education doctoral (CED) program graduates who attained faculty positions within two years of graduation and to compare the number of these graduates to the number of advertised faculty positions during this same timeframe. To do so, we used archival, publicly available data for graduates of CACREP-accredited CED programs during the 2018-2019 academic cycle (N = 314). Approximately two-fifths of these graduates had faculty positions. Graduation from a public university increased the odds of having any faculty post, whereas graduation from a public university and the Carnegie Classification of …
A Model Of Retention And Remediation For Online Counselor Education, Colleen M. Grunhaus, Matthew Lyons
A Model Of Retention And Remediation For Online Counselor Education, Colleen M. Grunhaus, Matthew Lyons
Teaching and Supervision in Counseling
Online counseling programs experience unique retention and gatekeeping challenges. Increased isolation and personal adversities are common factors associated with attrition for online students; and broad-access admission policies of online counseling programs often lead to increased gatekeeping concerns postadmission. Counseling programs develop policies and procedures related to retention, remediation, and dismissal, but extant models of remediation do not also address student retention or the unique challenges of online counselor education. We present a model, The Retention and Remediation Model for Online Counselor Education, that demonstrates a comprehensive policy for retention, remediation, and dismissal in online counseling programs through a three-prong approach …
Professional Identity Development Of Black Doctoral Students In Counselor Education: A Reflexive Model, Olivia T. Ngadjui Phd, Elizabeth A. Doughty Horn
Professional Identity Development Of Black Doctoral Students In Counselor Education: A Reflexive Model, Olivia T. Ngadjui Phd, Elizabeth A. Doughty Horn
Teaching and Supervision in Counseling
This grounded theory study comprised the perspectives of how past and current Black doctoral students formalized their professional identity in counselor education. Findings included reflexivity as a central theme within the internal process of Black doctoral students navigating counselor education programs and a model of professional identity development.
Relationships Of Empathy And Color-Blind Attitudes On Counseling Students’ Critical Consciousness, Bagmi Das, Maggie M. Parker, Sarah Litt
Relationships Of Empathy And Color-Blind Attitudes On Counseling Students’ Critical Consciousness, Bagmi Das, Maggie M. Parker, Sarah Litt
Teaching and Supervision in Counseling
A critical piece of counselor education is enhancing counselors’ in training (CITs) multicultural competence. Concepts included in CIT cultural development include both developing empathy (Constantine, 2001) and dismantling color-blind racial attitudes` (Neville et al., 2013). Thus, this study presents multiple regression to explore the relationships between color blindness, empathy development, and critical consciousness of 166 counseling students. Results indicate that that empathy and color-blind attitudes have associations with some aspects of critical consciousness, but not sociopolitical participation. Implications for counselor education and directions for future research are discussed.
Social Justice Identity And Program Evaluation: A Pilot Study Of Cmhc Students, Heidi L. Henry
Social Justice Identity And Program Evaluation: A Pilot Study Of Cmhc Students, Heidi L. Henry
Teaching and Supervision in Counseling
Program development and evaluation can be used to address historical inequities in mental health, but they are scarcely studied in counselor education. The purpose of this pilot study was to examine how taking one social-justice focused CMHC management course impacted 66 counseling students’ social justice identity and program evaluation understanding. Participating students completed a group program proposal focused on social justice and program evaluation. To assess change in their social justice attitudes, behaviors, and program evaluation understanding, they completed a demographic questionnaire, pre-test, and post-test. The results, derived from t-tests and Wilcoxon Signed-Rank tests, indicated a significant improvement from pre- …
From Norms Taker To Norms Breaker: A Comparative Study Of Turkey’S Nuclear Discourses Before And After The Ostensible Coup Of 2016, Sarah Tzinieris, Zenobia S. Homan, Cem Boke, Amna Javed
From Norms Taker To Norms Breaker: A Comparative Study Of Turkey’S Nuclear Discourses Before And After The Ostensible Coup Of 2016, Sarah Tzinieris, Zenobia S. Homan, Cem Boke, Amna Javed
International Journal of Nuclear Security
This article offers an analysis of public statements made by Turkish government leaders, contrasting official attitudes on nuclear nonproliferation before and after the alleged military coup attempt in 2016. Significant developments in this period include deteriorating democracy and the rule of law in Turkey and the emergence of destabilizing foreign policy differences between Turkey and Western states. President Recep Tayyip Erdoğan also sought to consolidate domestic power and play a more assertive security role in the Middle East. This analysis of official statements reveals a distinct shift in Turkey’s nonproliferation rhetoric after the 2016 coup. In particular, Turkish government ministers …
"Use Of Clinical Mental Health Counseling Student And Client Recording In Practicum: An Overview Of Cacrep Training Programs In The Saces Region", Mona Gallo, Daniel Romero, Daniel Melear
"Use Of Clinical Mental Health Counseling Student And Client Recording In Practicum: An Overview Of Cacrep Training Programs In The Saces Region", Mona Gallo, Daniel Romero, Daniel Melear
Educational Psychology & Counseling Publications and Other Works
SACES CACREP accredited clinical mental health counseling practicum training handbooks were explored to discover the designated use of video recording and review during practicum. Results from an artifact review indicated a lack of standardization across programs. Implications for future research and clinical counseling programs practicum experiences are presented.
Are We Practicing What We Preach? Towards Greater Transborder Inclusivity In Information Science Systematic Reviews, Stephanie Krueger, Rebecca D. Frank
Are We Practicing What We Preach? Towards Greater Transborder Inclusivity In Information Science Systematic Reviews, Stephanie Krueger, Rebecca D. Frank
School of Information Sciences -- Faculty Publications and Other Works
Abstract. Inclusiveness has been investigated in different ways by Information Science (InfoSci) researchers, often as a line of social justice inquiry. Systematic reviews (SRs), which bridge the gap between research and practice, are a key example of research impacted by inclusiveness. “Transborder” inclusiveness—the ability of researchers from different institutions, regions, and countries to ac-cess information, and the inclusion of information from researchers in regions and countries where English is not an official language in major collections of InfoSci research—influences how researchers perform SRs. Although this topic has been identified in other disciplines involved in Evidence Based Practice (EBP) such as …
The Professor On The (Online) Campaign Trail, Mark D Harmon
The Professor On The (Online) Campaign Trail, Mark D Harmon
Newfound Press eBooks
“Part campaign diary, part how-to guide, this book is the story of the 2022 congressional campaign of University of Tennessee, Knoxville, journalism professor Mark Harmon. Harmon attempted something no East Tennessee Democrat has done since William Montgomery Churchwell in 1855—represent the Knoxville area in Congress. Harmon had scored an upset in a 2006 bid for Knox County Commissioner and hoped to do so again against the deep-pocketed Republican incumbent, Congressman Tim Burchett. With a volunteer campaign manager and treasurer, and in-kind donations of photography and video services, Harmon relied heavily on local presence at community events in a vigorous ground …
Sport Facilities Planning, Design, Operation, And Management Trends: An Introduction To The Special Issue, Jeffrey Petersen, Lawrence W. Judge
Sport Facilities Planning, Design, Operation, And Management Trends: An Introduction To The Special Issue, Jeffrey Petersen, Lawrence W. Judge
Journal of Applied Sport Management
The focus of this special issue is to grow the existing academic literature on sport facilities. This is done by presenting a variety of perspectives from established and emerging scholars in the field. The aim of this special issues aligns with the mission of the Journal of Applied Sport Management, which is to publish research and conceptual contributions that bridge the gap between scholarly work and professional practice in sport business. In all, the special issue includes five thought-provoking pieces contributed by 12 authors as well as a practitioner interview with Earl Santee, one of the most acclaimed sport …
Innovation Diffusion In The Sustainable Design Of Sport Venues, Timothy Kellison, Sungil Hong
Innovation Diffusion In The Sustainable Design Of Sport Venues, Timothy Kellison, Sungil Hong
Journal of Applied Sport Management
Herein, the authors contribute to the sport facilities literatures by discussing the current state of innovation diffusion in sustainable design among sport’s professional arenas, ballparks, and stadiums. Diffusion of innovation theory is reviewed before the authors explore how this theory can be applied to sport facility design and operation.
Modernization And The Contemporary Sport Stadium, Benjamin Downs, Chad Seifried
Modernization And The Contemporary Sport Stadium, Benjamin Downs, Chad Seifried
Journal of Applied Sport Management
The authors add to the conversation about sport facility construction by discussing the U.S. political economy that led to the contemporary standing of sport facilities. They use modernization theory as a lens or sample guide for sport facility managers to consider when attempting to position their facilities to maximize profits while satisfying consumers and partners.
A New Secret Of The Youth Olympic Games: A Model For Olympic Facilities Reform, Jeffrey Petersen, Lawrence W. Judge
A New Secret Of The Youth Olympic Games: A Model For Olympic Facilities Reform, Jeffrey Petersen, Lawrence W. Judge
Journal of Applied Sport Management
The authors center their attention on Olympic venues and the Youth Olympic Games (YOG), arguing that a new reform model for Olympic venues should be based on the model of the YOG. Although the focus of the proposed reform model remains on venue reform, the authors also considers all four elements from Müller’s (2015) mega-events definitional model. These elements include visitor attractiveness (tickets sold), mediated reach (broadcast rights fees), cost (total cost), and transformation (capital investment). The reform model is argued to improve the overall cost and long-term impact of Olympic Games infrastructure, making it more manageable and sustainable.
The Past Informing The Future: An Interview With Earl Santee, Populous, Rachel Hickey
The Past Informing The Future: An Interview With Earl Santee, Populous, Rachel Hickey
Journal of Applied Sport Management
The facility expert in focus is Earl Santee, a senior principal, global chair, and founder at Populous. Populous is the leading architectural and design firm in the sport facility sector. Santee, having been has been recognized for numerous awards, including the Sports Business Journal’s 2019 Class of the Champions: Pioneers & Innovators in Sports Business, is excellently positioned to offer an expert perspective on the past, present, and future of sport facility design
Environmental Sustainability Research And Future Directions For Events And Facilities: An Assessment Of The Field, Brian Mccullough, Anne Dietrich, Rafael Rocha, Yongjoon Bae
Environmental Sustainability Research And Future Directions For Events And Facilities: An Assessment Of The Field, Brian Mccullough, Anne Dietrich, Rafael Rocha, Yongjoon Bae
Journal of Applied Sport Management
Environmental sustainability among sport facilities and events is the focus of this piece. The authors focus on three areas: (1) the environmental impacts of sport facilities and events, (2) the progress that can be made through strategic initiatives, and (3) how these entities engage fans and the surrounding communities to be more environmentally sustainable. The authors stress how these three aspects must be considered in tandem rather than in isolation as ways to advance the environmental sustainability movement among sport facilities and events.
Venue Safety Strategies: Guardrails And The Line-Of-Sight Exemption, Gil Fried, Aneurin Grant
Venue Safety Strategies: Guardrails And The Line-Of-Sight Exemption, Gil Fried, Aneurin Grant
Journal of Applied Sport Management
This piece represents a focused article on safety issues connected to railings at sporting events and why there needs to be considerable action taken to protect fans. Specifically, the authors believe the current line-of-sight exception (minimum 26") allows for railings that are dangerously inadequate to protect fans. It is argued that if sport facility managers and or venues do not proactively address this railing height issue, then architects, building inspectors, and others should seek to change the building code to eliminate the fans continued exposure to unnecessary hazards.
Initial Limnology Of Laguna Pozo Verde, Costa Rica: Bathymetry, Water, Sediments, And Diatoms, Sally P Horn, Erik N. Johanson, Mauricio Murillo Herrera, Kurt A. Haberyan, Taber Friedel, Chad S. Lane
Initial Limnology Of Laguna Pozo Verde, Costa Rica: Bathymetry, Water, Sediments, And Diatoms, Sally P Horn, Erik N. Johanson, Mauricio Murillo Herrera, Kurt A. Haberyan, Taber Friedel, Chad S. Lane
Geography Publications and Other Works
ABSTRACT. Introduction: Costa Rica has hundreds of lakes, many of which have never been scientifically studied. Objective: To carry out a first, basic limnological study of Laguna Pozo Verde in Juan Castro Blanco National Park, Costa Rica (~1935m elevation), to provide baseline data for studying future changes. Methods: We measured water depths and temperatures, and Secchi depth; analyzed surface sediments; and examined maps and satellite imagery. Results: Though described by some as formed by volcanic processes, Laguna Pozo Verde likely formed in a landslide, which occur frequently in this rainy area on the steep south slope of the inactive Porvenir …
Opioid Use And Borderline Personality Disorder Features: Implications For Postpartum Maternal Self-Efficacy, Andrea Gorrondona
Opioid Use And Borderline Personality Disorder Features: Implications For Postpartum Maternal Self-Efficacy, Andrea Gorrondona
Doctoral Dissertations
The current study sought to understand and explore the experiences of pregnant individuals who use opioids as previous research has mainly focused on identifying potential negative implications (Ryan, Marsh, Testa, & Louderman, 2006; Choi & Ryan, 2007; Grella, Needell, Shi, & Hser, 2009; de Bernabe et al., 2004). The initial sample included 178 total participants recruited from a high-risk pregnancy clinic during their pregnancy. Borderline features, approximation of borderline personality disorder (BPD) diagnosis (determined using a cutoff score of self-reported features, Kurt & Morey, 2001), opioid use status in pregnancy, and postpartum opioid use status were evaluated as potential predictors …
Economics In Transition: Issues Applicable To Climate Change, Odysseus Bostick
Economics In Transition: Issues Applicable To Climate Change, Odysseus Bostick
Doctoral Dissertations
This dissertation presents three essays on topics that characterize the challenges of the energy transition. The first two focus on mitigating the worst impacts of climate change while the final hones in on adapting to climate change.
The first essay estimates willingness-to-pay (WTP) of electricity customers for rooftop solar within the Tennessee Valley Authority. Applying a conditional logit model, the probability of adoption rises with utility rates and emissions-reductions and declines with costs. Evidence of social contagion exists with adoption probabilities increasing 55 − 57% when respondents know someone with panels. WTP also rises. Comparing aggregated to regional WTPs confirms …
Essays In Microeconomics, Michael Charysh
Essays In Microeconomics, Michael Charysh
Doctoral Dissertations
\chapter*{Abstract}\label{ch:abstract} The first chapter evaluates the effect of the passage of the Campus Save Act (as part of the Violence Against Women Act (VAWA) Reauthorization in 2013) on reported incidents of crime on college campuses in the United States. This piece of legislation required colleges and universities to provide sexual assault awareness training and preventive education programs for all new students, faculty, and staff. I collect survey data from colleges and universities on their historical training efforts and available resources from 2010 to 2020. While previous studies have examined the relationship between sexual violence and future earnings or labor market …
Social Wellness Of Counselor Education And Supervision Doctoral Students Before, During And After Covid-19, Alexandria Barnette
Social Wellness Of Counselor Education And Supervision Doctoral Students Before, During And After Covid-19, Alexandria Barnette
Doctoral Dissertations
Counselor education and supervision doctoral students (CESDS) comprise a unique population with oftentimes strenuous and competing roles that may impact their social wellness and feelings of connection and support. The arrival and continued presence of the coronavirus (COVID-19) pandemic also heightened isolation and increased impediments to connection and support for many. Given some of the benefits of social wellness, research on recent CESDS experiences is timely. This two-manuscript dissertation begins with a literature review on the topic and ends with an empirical study to further knowledge on the experience of social wellness that CESDS had during their doctoral programs taking …
The Relationship Between Auditory Working Memory And Statistical Learning In Infancy, Mckenzie Mullins Sheets
The Relationship Between Auditory Working Memory And Statistical Learning In Infancy, Mckenzie Mullins Sheets
Masters Theses
Although previous research indicates that there is a strong relationship between auditory working memory and language skills in children and adults, no studies have explored this relationship in infancy. Working memory develops shortly before the onset of many language abilities in infancy, including the ability to use statistical information to segment words from speech. To track frequent syllable co-occurrences within a speech stream to locate word boundaries, infants must hold auditory information in their mind as one syllable quickly displaces another. Thus, it seems likely that auditory working memory plays a role in statistical learning. In the current study, I …
Rebel Legitimacy: A Theory On Battle Intensity, Brooke A. Golden
Rebel Legitimacy: A Theory On Battle Intensity, Brooke A. Golden
Masters Theses
Why do some rebel groups experience more intense fighting during civil war than others? This paper examines the relationship between rebel legitimacy and battle intensity. Existing literature has much to say about the various variables that influence battle intensity; however, this paper will incorporate two causal mechanisms of rebel legitimacy that are often overlooked or understudied in the civil war literature that explores battle intensity. The two causal mechanisms are: the number of civilian deaths and the level of rebel governance. This study is unique in the way it challenges our current understanding of battle intensity through these mechanisms. This …
No Evidence That Reasoned Analysis Impairs The Accuracy Of (Or Confidence In) Sports Forecasts, Andrew Langbehn
No Evidence That Reasoned Analysis Impairs The Accuracy Of (Or Confidence In) Sports Forecasts, Andrew Langbehn
Masters Theses
When making decisions, people can either rely on a gut feeling or engage in reasoned analysis to make a choice. Past research has made competing claims on whether relying on gut feelings or reasoned analysis leads to better decisions. However, these competing claims may be due to the types of decisions being made. Relying on gut feelings has been demonstrated to be superior in judgments about attitudes and leads to greater post-decision satisfaction. However, prior research demonstrating the benefits of gut feelings has used subjective and mostly unverifiable criteria for which to judge the quality of a decision. On the …
The Impact Of Utilitarian Product Reviews On Brand Perception, Benjamin Libon
The Impact Of Utilitarian Product Reviews On Brand Perception, Benjamin Libon
Masters Theses
The impact of online reviews on consumer behavior has been increasingly studied as online retail platforms have grown exponentially, and internet research used prior to purchasing products has become more common. However, limited research has examined the impact of those product reviews on the overall perception of the brands selling these products. This study exclusively looked at product reviews for high and low-involvement utilitarian products and analyzed how those reviews affect consumers' perception of a brand. Taking a sample of 301 participants, findings showed that star ratings had a drastic effect on consumers' perception of a brand, associating a low …