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Social and Behavioral Sciences Commons

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Articles 1 - 6 of 6

Full-Text Articles in Social and Behavioral Sciences

Responding To A Rumor: How Crisis Response Strategies Influence Relationship Outcomes, Bo Breuklander Mar 2015

Responding To A Rumor: How Crisis Response Strategies Influence Relationship Outcomes, Bo Breuklander

Graduate Theses and Dissertations

This study investigated the effects of crisis communication messaging strategies on the relationship between an organization and its key publics. This study found that none of the strategies tested had a significant impact on the relationship between an organization and its publics, however some strategies consistently influenced a relationship more than others.


Trust Development In Distributed Teams: A Latent Change Score Model, Evgeniya Pavlova Jan 2012

Trust Development In Distributed Teams: A Latent Change Score Model, Evgeniya Pavlova

Graduate Theses and Dissertations

Advances in collaborative work tools and communication technologies have made computer-mediated teams a part of virtually every organization. One of the challenges for members of virtual teams is the development of trust. This study examined the reciprocal relationship between trust and effectiveness in virtual teams, employing an input-process-output-input approach. Data were collected from 183 individuals comprising 61 teams. Teams participated in a computer-simulated search and rescue mission. Three alternative latent change score structural equation models were fit to the data to examine the bidirectional relationships between trust and effectiveness. Results revealed that the two

factors of trust, cognition-based trust and ...


Perceived Firm Transparency: Scale And Model Development, Jennifer Dapko Jan 2012

Perceived Firm Transparency: Scale And Model Development, Jennifer Dapko

Graduate Theses and Dissertations

In the last few years alone, calls for transparency by consumers have grown louder. No longer are consumers willing to sit back and allow firms to make `closed door' decisions that benefit the company (and its executives) at the expense of consumers and society. This dissertation begins to answer the call for a greater understanding of transparency from both practitioner and academic perspectives. In particular, this dissertation focuses on systematically developing a succinct definition of perceived firm transparency, developing a valid measure of transparency, and empirically testing antecedents and consequences of transparency.

Two studies were conducted to develop the transparency ...


An Exploration Of The Organization-Public Relationship Through Online Media: The Case Of The Tampa Bay Rays, Steven Lynch Jan 2012

An Exploration Of The Organization-Public Relationship Through Online Media: The Case Of The Tampa Bay Rays, Steven Lynch

Graduate Theses and Dissertations

ABSTRACT

Organizations are working to establish and maintain relationships with their target publics using a wide variety of communication tools. How they work at developing this organization-public relationship (OPR) is open to the organization, but previous research suggests there are measurement scales that can indicate what factors an organization may be doing right and those they may need to improve on.

This study examines relationship building efforts of the Tampa Bay Rays organization and the representation it has demonstrated through online content. Utilizing a content analysis, sample articles were collected and coded to examine if relationship components could be found ...


A Focus Group Study Of Baby Boomers' Processing And Interpretations Of Fear Appeals In Health Care Reform Political Advertising, Allyson Dawn Calandro Jan 2011

A Focus Group Study Of Baby Boomers' Processing And Interpretations Of Fear Appeals In Health Care Reform Political Advertising, Allyson Dawn Calandro

Graduate Theses and Dissertations

This qualitative research study describes the processing and interpretations of "Baby Boomers" in response to fear appeals from two health care reform political advertisements. Research suggests that scholars continue to disagree on the audience's interpretations of fear appeals, based on studies comparing different levels of fear, emotions, and interpretations by specific members of the population. However, little is known about how "Baby Boomers" interpret fear used in health care reform advertising. The method included six focus groups. Thematic analysis revealed five key themes: "Baby Boomers'" processing produced a range of emotions, they demand more facts, the fear expressed was ...


The Science Of Interpersonal Trust, Randy Borum Jan 2010

The Science Of Interpersonal Trust, Randy Borum

Mental Health Law & Policy Faculty Publications

No abstract provided.