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University of Mississippi

Journal of Rural Social Sciences

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Full-Text Articles in Social and Behavioral Sciences

Disruption To Ems Service During Flood Scenarios In Western North Carolina, Julia Cardwell Nov 2022

Disruption To Ems Service During Flood Scenarios In Western North Carolina, Julia Cardwell

Journal of Rural Social Sciences

Given that the intensity and frequency of flood events will increase under climate change scenarios, the ability to model potential impacts, such as those to healthcare access, will become increasingly important. This study analyzes EMS response time under both a historical (Tropical Storm Fred in August 2021) and a modeled flood event (FEMA’s 100-yr floodplain) in western North Carolina, a predominantly rural area. The results indicate that network disruption during flood events is a concern in the study area, and while the historical event produced moderate disruption, the 100-yr event produced major disruptions throughout the study area. This research emphasizes …


Bridging The Divide: Connecting Urban And Rural Care Through The Right! From The Start Initiative, Tess Lefmann, Sannie Snell, Mobolaji E. Famuyide, Sushmitha Inguva, John J. Green Nov 2022

Bridging The Divide: Connecting Urban And Rural Care Through The Right! From The Start Initiative, Tess Lefmann, Sannie Snell, Mobolaji E. Famuyide, Sushmitha Inguva, John J. Green

Journal of Rural Social Sciences

Disparities in health and barriers to healthcare are prominent in rural areas, particularly in the Delta region of Mississippi where high rates of premature births, infant mortality, low weight births, and maternal mortality exacerbate the dearth of access to care. Extending the reach of healthcare providers and services between urban and rural areas is of utmost importance in improving the landscape of maternal and child health. Community health workers (CHWs), trusted individuals in the community, play a valuable role in this through social support. This research note delineates the importance of community health workers as connectors in establishing a trusted …


Using The Capabilities-Opportunity-Motivation-Behavior (Com-B) System To Conceptualize The Legalization Of Sunday Migratory Game Bird Hunting, Elena C. Rubino, Christopher Serenari Sep 2022

Using The Capabilities-Opportunity-Motivation-Behavior (Com-B) System To Conceptualize The Legalization Of Sunday Migratory Game Bird Hunting, Elena C. Rubino, Christopher Serenari

Journal of Rural Social Sciences

Recent wildlife agency efforts aimed at hunter recruitment, retention, and reactivation (R3) are examples of behavior change interventions. Therefore, these R3 programs and policies should be strategically designed to meet hunters’ goals and motivations. We analyzed survey responses (n=808) from North Carolina resident migratory bird hunters regarding potential Sunday hunting legalization to serve as an illustrative case demonstrating how the capabilities-opportunity-motivation-behavior (COM-B) system can be used to conceptualize and more effectively test potential hunter behavior changes prompted by debated R3 strategies. Findings provide decision-makers and land managers with an understanding of the potential implications of migratory game bird Sunday hunting …


Evaluating Success Factors And Challenges Among Small-Scale Agricultural Producers: A Texas Case Study, Katie Tritsch, Ken Mix, Michelle L. Edwards, Manuel Piña Jr. Sep 2022

Evaluating Success Factors And Challenges Among Small-Scale Agricultural Producers: A Texas Case Study, Katie Tritsch, Ken Mix, Michelle L. Edwards, Manuel Piña Jr.

Journal of Rural Social Sciences

Literature on small farms in the U.S. is limited though they are the most numerous farm type, generate over twenty percent of agricultural production, and are more likely to be operated by historically underserved (i.e., beginning, minority, veteran, women, young) farmers than large-scale farms. This article details an online survey study of small-scale agricultural producers using a purposive sample from Texas. We used cross tabulations to evaluate qualitative operational and demographic (e.g., age, gender) factors of success, finding several significant variables with moderate effect sizes. Generally, producers regarded quality of life as more important to success than profitability. Producers’ top …


Hiv And Housing Insecurity In Louisiana, Hui-Peng Liew, Leslie E. Green Sep 2022

Hiv And Housing Insecurity In Louisiana, Hui-Peng Liew, Leslie E. Green

Journal of Rural Social Sciences

This study sought to assign the parishes in Louisiana into distinctive spatial-temporal clusters based on their trends in HIV prevalence and percentages of households with severe housing problems and to assess the parish’s resilience and susceptibility to HIV infection given its pre- existing sociodemographic conditions. Results revealed that trends in the HIV prevalence rates and percentages of households with severe housing problems differed across the five distinct spatial-temporal clusters. The percentage of households with severe housing problems and the percentage of non-Hispanic Black population were positively associated with the HIV prevalence rate while the reverse was true for the percentage …


Anxiety Symptoms Among Extension Professionals' During The Covid-19 Pandemic With The Gad-2, Glenn D. Israel, Colleen E. Gariton, Harsha E. James Jun 2022

Anxiety Symptoms Among Extension Professionals' During The Covid-19 Pandemic With The Gad-2, Glenn D. Israel, Colleen E. Gariton, Harsha E. James

Journal of Rural Social Sciences

According to the National Institute of Mental Health, anxiety disorders are a common mental health disorder but often remain undetected and undertreated. During the COVID-19 pandemic, Extension professionals have worked hard to address emerging issues that communities face, possibly impacting the amount of anxiety they experience. This study determined the prevalence of anxiety symptoms among Extension professionals in the United States. Participants from 24 states completed a survey containing the Generalized Anxiety Disorder 2-item (GAD-2) screener. Almost one-quarter of Extension professionals had a GAD-2 score greater than three, an indicator of anxiety with a possibility of generalized anxiety disorder, which …


Implications Of Covid-19 Mitigation Policies On Recreational Trail Users: Exploring Antecedents To Physical Distancing On Trails Across The Rural-Urban Continuum, Christopher J. Wynveen, Ingrid Schneider, Deonne Vanderwoude, Taylor Stein, Heather Gibson, Kim Shinew, William Hendricks, Megha Budruk Jun 2022

Implications Of Covid-19 Mitigation Policies On Recreational Trail Users: Exploring Antecedents To Physical Distancing On Trails Across The Rural-Urban Continuum, Christopher J. Wynveen, Ingrid Schneider, Deonne Vanderwoude, Taylor Stein, Heather Gibson, Kim Shinew, William Hendricks, Megha Budruk

Journal of Rural Social Sciences

The COVID-19 pandemic and subsequent travel restrictions led to a worldwide increase in greenspace use. The U.S. Centers for Disease Control and Prevention encouraged policies including physical distancing and COVID-related signage. However, the extent to which these policies influenced behavior is unknown. To fill this gap, we report on a 2020 observational study at 14 trails across six U.S. states framed within a social-ecological model. Behavioral observations of 8,093 groups assessed compliance rates with infection-mitigation behaviors. Additionally, we noted the presence of COVID-related signs, the days between the observation and stay-at-home order start date, the setting (i.e., urban, suburban, and …


Preventive Behaviors Along The Rural-Urban Continuum In Utah During The Covid-19 Pandemic, Jessica D. Ulrich-Schad, Jennifer E. Givens, Mitchell Beacham Jun 2022

Preventive Behaviors Along The Rural-Urban Continuum In Utah During The Covid-19 Pandemic, Jessica D. Ulrich-Schad, Jennifer E. Givens, Mitchell Beacham

Journal of Rural Social Sciences

Rural individuals and places face major vulnerabilities in relation to the COVID-19 pandemic, yet how and why rural residents adopted preventive behaviors as a result is not well understood. Using cross-sectional data from an online panel survey of Utahans along the rural-urban continuum collected in June of 2020, we find that, overall, rural Utahans were less likely than their more urban counterparts to adopt preventive behaviors. Those who perceived less risk, knew someone sick with COVID-19, thought former President Trump was doing a good job handling the pandemic, had false optimism about the pandemic, had less formal education, and belonged …


Rural-Urban And Within-Rural Differences In Covid-19 Mortality Rates, Yue Sun, Kent Jason G. Cheng, Shannon M. Monnat Jun 2022

Rural-Urban And Within-Rural Differences In Covid-19 Mortality Rates, Yue Sun, Kent Jason G. Cheng, Shannon M. Monnat

Journal of Rural Social Sciences

Since late-2020, COVID-19 mortality rates have been higher in rural than in urban America, but there has also been substantial within-rural heterogeneity. Using CDC data, we compare COVID-19 mortality rates across the rural-urban continuum as well as within rural counties across different types of labor markets and by metropolitan adjacency. As of October 1, 2021, the cumulative COVID-19 mortality rate was 247.0 per 100,000 population in rural counties compared to 200.7 in urban counties. Higher COVID-19 mortality rates in rural counties are explained by lower average educational attainment and lower median household income. Within rural counties, mortality rates have been …


Factors Explaining Variations In Covid-19 Deaths In Rural America, Don E. Albrecht Jun 2022

Factors Explaining Variations In Covid-19 Deaths In Rural America, Don E. Albrecht

Journal of Rural Social Sciences

Early in the COVID-19 pandemic, case and death rates from the disease in rural counties were significantly lower than in urban counties. This pattern changed during the summer and fall of 2020, and by December, death rates in rural counties were higher than in urban counties. This article uses data from the U.S. Census Bureau and voting and COVID-19 data from The New York Times to explore factors related to the increase in COVID-19 deaths in rural counties in the United States. Further analysis is conducted to understand variations in death rates across different types of rural counties. Multivariate regression …


Space, Place, And Covid-19: Introduction To The Special Issue, Vanessa Parks, Ronald E. Cossman, John J. Green Jun 2022

Space, Place, And Covid-19: Introduction To The Special Issue, Vanessa Parks, Ronald E. Cossman, John J. Green

Journal of Rural Social Sciences

The COVID-19 pandemic alerted the U.S. populace to spatial patterns of health outcomes. Trusted sources of information such as the Johns Hopkins University and The New York Times mapped COVID-19 indicators at the county-level, bringing widespread attention to the timing and clustering of case rates, mortality, and vaccine uptake. The severity of the pandemic has motivated the research community to share data and conduct analyses to illuminate and project trends that would be useful for healthcare providers and policy makers in their communities. This special issue of the Journal of Rural Social Sciences explores the roles space and place have …


Beyond Religiosity: Examining The Relative Effects Of Religiosity And Religious Ideation On Climate Skepticism (A Research Note), Kristin Haltinner, Dilshani Sarathchandra Jun 2022

Beyond Religiosity: Examining The Relative Effects Of Religiosity And Religious Ideation On Climate Skepticism (A Research Note), Kristin Haltinner, Dilshani Sarathchandra

Journal of Rural Social Sciences

Much of the existing scholarship on climate change uses religiosity to measure the effects of religion on climate skepticism and results in inconsistent findings. Drawing on insights from the study of religion and environmentalism more broadly, we suggest that scholars should seek a deeper understanding of religion’s impacts by considering the influence of specific religious beliefs on perceptions of climate change. We further contend that researchers should consider how these factors shape attitudes within and between segments of the public who hold varying positions on climate change. We test these contentions using a novel sample of 1,000 self-declared “climate skeptics” …


Racial, Ethnic, And Urban/Rural Differences In Transitions Into Diabetes: Evidence From The Health And Retirement Survey Biomarker And Self-Reported Data, Hyeran Chung, Mary Arends-Kuenning Feb 2022

Racial, Ethnic, And Urban/Rural Differences In Transitions Into Diabetes: Evidence From The Health And Retirement Survey Biomarker And Self-Reported Data, Hyeran Chung, Mary Arends-Kuenning

Journal of Rural Social Sciences

We examine differences in transitions between stages of type 2 diabetes across racial, ethnic, and urban/rural statuses. The individual-level data from the 2006 to 2012 waves of the Health and Retirement Survey (HRS) and county-level data from the 1990-2000 U.S. Censuses, the Dartmouth Atlas of Health Care, and the Inter-university Consortium for Political and Social Research are used to analyze the transition from the stage of prediabetic to diabetic, and the transition from having no diabetes to being prediabetic and diabetic. The HRS includes both biomarker data and self- reported doctors’ diagnoses of diabetes, which allow us to identify people …


Exploring Rural-Urban Differences In Polygenic Associations For Health Among Older Adults In The United States, Trent Davidson, Jason D. Boardman, Lori M. Hunter Feb 2022

Exploring Rural-Urban Differences In Polygenic Associations For Health Among Older Adults In The United States, Trent Davidson, Jason D. Boardman, Lori M. Hunter

Journal of Rural Social Sciences

A complex combination of genes and environment influence health and, as a result, both genes and environment can play a role in shaping health disparities. We consider distinctions in these influences across rural and urban settings, expanding upon work that shows lower genetic associations in rural compared to urban places by studying an older age group and examining more than the typical outcomes of alcohol/substance abuse. Using a sample of 14,994 adults from the 1992 through 2016 waves of the Health andRetirement Study, our results suggest genetic associations for BMI and heart conditions are significantly lower in rural compared to …


Socio-Spatial Disparities In County-Level Availability Of Aging And Disability Services Organizations, Claire Pendergrast, Danielle Rhubart Feb 2022

Socio-Spatial Disparities In County-Level Availability Of Aging And Disability Services Organizations, Claire Pendergrast, Danielle Rhubart

Journal of Rural Social Sciences

Aging and disability services are essential for supporting older adults in living independently in their homes and communities as they age. Applying theoretical perspectives of community gerontology and spatial inequality, we use county-level data (N=3142) from the National Neighborhood Data Archive (NaNDA) and the American Community Survey to explore if and how availability of aging and disability services organizations varies across the rural-urban continuum and across compositional characteristics of counties. Results show that rural counties are significantly more likely to be aging and disability services deserts. Stratified models show that poverty rates and relative shares of non-Hispanic Blacks are positively …


Support From Adult Children And Parental Health In Rural America, Shelley Clark, Elizabeth M. Lawrence, Shannon M. Monnat Feb 2022

Support From Adult Children And Parental Health In Rural America, Shelley Clark, Elizabeth M. Lawrence, Shannon M. Monnat

Journal of Rural Social Sciences

Adult children are a primary source of care for their aging parents. Parents in rural areas, however, live further from their adult children than parents in urban areas, potentially limiting the support they receive and compromising their health and ability to age in place. We use two waves of the Panel Study of Income Dynamics (2013 and 2017) to investigate the relationships among geographic proximity, adult children’s instrumental and financial support, and parental health. Rural parents live further from their adult children and receive less financial support, but they are more likely to receive instrumental assistance. In addition, rural parents …


Rural Population Health And Aging: Introduction To The Special Issue, John J. Green, Shannon M. Monnat, Leif Jensen, Lori Hunter, Martin Sliwinski Feb 2022

Rural Population Health And Aging: Introduction To The Special Issue, John J. Green, Shannon M. Monnat, Leif Jensen, Lori Hunter, Martin Sliwinski

Journal of Rural Social Sciences

This special issue of the Journal of Rural Social Sciences (JRSS) focuses on rural population health and aging. It showcases the work of scholars from several backgrounds and social science disciplines to advance knowledge in a critical field of investigation. Assembled through an open call for submissions coordinated through the National Institute on Aging (NIA) funded Interdisciplinary Network on Rural Population Health and Aging (INRPHA), the collection of articles helps inform a more nuanced understanding of the factors associated with rural places, which often have different health outcomes and aging patterns than their urban counterparts. The authors achieve this through …


Notes From The Editorial Office (Volume 36, Issue 2), John J. Green Dec 2021

Notes From The Editorial Office (Volume 36, Issue 2), John J. Green

Journal of Rural Social Sciences

With volume 36, issue 2 of the Journal of Rural Social Sciences (JRSS), we are pleased to share two recent Presidential Addresses from the Southern Rural Sociological Association (SRSA), originally presented at SRSA annual conferences held in 2020 and 2021. Dr. Jin Young Choi (Sam Houston State University) spoke at the February 2020 conference held in Lexington, Kentucky, and Dr. David Nii O. Tackie (Tuskegee University) presented during the February 2021 virtual conference.


An Examination Of Poverty: Dimensions, Causes, And Solutions, David Nii O. Tackie Dec 2021

An Examination Of Poverty: Dimensions, Causes, And Solutions, David Nii O. Tackie

Journal of Rural Social Sciences

This article, based on the 2021 Southern Rural Sociological Association (SRSA) Presidential Address, assesses the dimensions, causes of, and solutions to poverty. It finds that the definition of poverty varies based on the criteria used, and even by which agency or institution is defining it. It also finds that poverty indices vary by state and by county. For instance, in selected SRSA states, Virginia has the lowest poverty rate and Mississippi has the highest poverty rate. There are several causes of poverty, some of which are lower levels of education, lower levels of health, unemployment, lack of livable wages, and …


Migration, Marginalization, And Institutional Injustice In The Rural South, Jin Young Choi Aug 2021

Migration, Marginalization, And Institutional Injustice In The Rural South, Jin Young Choi

Journal of Rural Social Sciences

At the new beginning of the next 50 years of the Southern Rural Sociological Association (SRSA), the SRSA Presidential Address calls for attention to the issues that rural immigrants have faced – the everyday experiences of international migrants, their marginalization, and institutional injustice in rural America, particularly in the rural South. These issues have often been ignored or downplayed in the larger dialogue on rural issues and in the public debates about immigration policy, even though these social problems have been a perennial issue. Rural social scientists are challenged to be organic intellectuals who do not hide in the ivory …


Notes From The Editorial Office (Volume 36, Issue 1), John J. Green Jun 2021

Notes From The Editorial Office (Volume 36, Issue 1), John J. Green

Journal of Rural Social Sciences

We are excited to share this collection of articles in Volume 36, issue 1 of the Journal of Rural Social Sciences (JRSS).


Research Trends In Amish Population Health, A Growing Literature About A Growing Rural Population, Cory Anderson, Lindsey Potts May 2021

Research Trends In Amish Population Health, A Growing Literature About A Growing Rural Population, Cory Anderson, Lindsey Potts

Journal of Rural Social Sciences

The Amish are an endogamous rural population experiencing rapid growth; consequently, they have attracted the attention of population health researchers and service providers. With approximately one quarter of all Amish studies publications now devoted to population health (n=246), the time is ripe to review research trends. Using bibliometric measures, we map the genealogy, influence, and configuration of Amish health publications. Amish population health research has (1) a health culture-focused core with clusters representing social science and health practice, (2) peripheral clusters addressing health conditions–mental, physical, and injury/safety–and (3) several clusters straddling both. We identify fruitful interdisciplinary studies and recommend researchers …


Economic Change, The Death Of The Coal Industry, And Migration Intentions In Rural Colorado, Usa, Adam Mayer Apr 2021

Economic Change, The Death Of The Coal Industry, And Migration Intentions In Rural Colorado, Usa, Adam Mayer

Journal of Rural Social Sciences

Significant portions of the rural U.S. are struggling with out-migration and subsequent population loss. The U.S. energy system is also undergoing a very fundamental transition with the marked decline of the coal industry and the growth of natural gas and renewables. Although the collapse of coal holds many benefits in terms of public health and environmental quality, it could exacerbate problems of population loss. In this analysis, we evaluate how the pending collapse of the coal industry in western Colorado could influence migration intentions using survey data. We find that the decline of the coal industry likely has no substantive …


A Gendered Environmental Justice Perspective Of Tiger Reintroductions To Sariska Tiger Reserve, Elena C. Rubino, Kalli F. Doubleday Apr 2021

A Gendered Environmental Justice Perspective Of Tiger Reintroductions To Sariska Tiger Reserve, Elena C. Rubino, Kalli F. Doubleday

Journal of Rural Social Sciences

The reintroduction of Bengal tigers (Panthera tigris tigris) to the Sariska Tiger Reserve in Rajasthan, India, has resulted in perceived increases of human-wildlife conflict for local villagers. Because previous evidence from other settings suggests that women may experience human-wildlife conflict differently than men, this research employed a comprehensive environmental justice framework to explore how women have been uniquely impacted by tiger reintroductions. Findings from focus group discussions with villagers suggest that women bear greater burdens from increased tiger presence, yet these costs are not typically acknowledged by men, and women do not feel that their perspectives were considered …


An Interdisciplinary Approach To Community-Engaged Research Surrounding Lead In Drinking Water In The Mississippi Delta, Kristine L. Willett, Stephanie E. Showalter, Catherine M. Janasie, Josephine P. Rhymes, Kennedy Dickson, John J. Green Mar 2021

An Interdisciplinary Approach To Community-Engaged Research Surrounding Lead In Drinking Water In The Mississippi Delta, Kristine L. Willett, Stephanie E. Showalter, Catherine M. Janasie, Josephine P. Rhymes, Kennedy Dickson, John J. Green

Journal of Rural Social Sciences

Childhood lead poisoning is a problem requiring interdisciplinary attention from toxicology, public health, social sciences, environmental law, and policy. In the U.S., Mississippi was ranked as one of the worst states for lead poisoning with limited childhood screening measures. We conducted community-engaged research by working with leaders in the largely rural Mississippi Delta region from 2016-2019 to collect household water samples and questionnaires and involve their communities in lead poisoning risk awareness and outreach. Drinking water from 213 homes was collected and analyzed for pH and lead concentrations. Highest lead concentrations were from households served by private wells, and detectable …


Evaluating The Impact Of Governmental Partners On School Nutrition And Physical Activity Policies: A Survey Of Florida School Principals, Michael J. Swain, Glenn D. Israel Mar 2021

Evaluating The Impact Of Governmental Partners On School Nutrition And Physical Activity Policies: A Survey Of Florida School Principals, Michael J. Swain, Glenn D. Israel

Journal of Rural Social Sciences

For decades, U.S. schools have implemented policies aimed at improving student nutrition and physical activity. Governmental agencies have led these efforts with funding and regulation, and implementation supported by health and agriculture agencies and university extension services at state and local levels. To understand the roles of these agencies in school health, and other factors leading to the implementation of school health policies, we surveyed school principals in Florida in 2018 on topics related to school nutrition and physical activity policies. Depending on the wellness policy, prevalence varied from 6 percent (Safe Routes to School) to 66 percent (wellness coordinator). …


A Latent Profile Analysis Of Rural Women Who Use Drugs And Commit Crimes, Michele Staton, Amanda M. Bunting, Erika Pike, Danelle Stevens-Watkins Jan 2021

A Latent Profile Analysis Of Rural Women Who Use Drugs And Commit Crimes, Michele Staton, Amanda M. Bunting, Erika Pike, Danelle Stevens-Watkins

Journal of Rural Social Sciences

The majority of rural Appalachian women in jail meet criteria for a drug use disorder and need treatment. Using a latent profile analysis of a random sample of rural women in Appalachian jails (N=400) the current study established groups of women based on criminal history, drug use in the commission of crimes, and role of the partner’s drug use in the commission of crimes. Analysis found five distinct profiles of rural women based on involvement of criminal activities as a function of drug use severity. Results suggest that among criminally involved rural women, severity of drug use is a critical …


Notes From The Editorial Office (Volume 35, Issue 2), John J. Green, Elizabeth Young Sweeney Dec 2020

Notes From The Editorial Office (Volume 35, Issue 2), John J. Green, Elizabeth Young Sweeney

Journal of Rural Social Sciences

As the year 2020 draws to a close, we are pleased to share this collection of articles in Volume 35, issue 2 of the Journal of Rural Social Sciences (JRSS). Addressing topics including energy, sustainable agriculture, well-being among aging populations, and survey methods, they showcase the scholarly rural-focused work important for shaping the future.


Cost-Benefit And Acceptance Analysis Of Alternative Nematode Control Practices On Organic Dairy Goat Farms: A Case Study In France, Sylvain Quiédeville, Hervé Hoste, Yves Le Frileux, Spiridoula Athanasiadou, Steffen Werne, Simon Moakes Dec 2020

Cost-Benefit And Acceptance Analysis Of Alternative Nematode Control Practices On Organic Dairy Goat Farms: A Case Study In France, Sylvain Quiédeville, Hervé Hoste, Yves Le Frileux, Spiridoula Athanasiadou, Steffen Werne, Simon Moakes

Journal of Rural Social Sciences

This article assesses the costs, benefits, and acceptance of alternative control practices of Gastro-Intestinal Nematodes (GIN) for a typical organic dairy goat farm in France. A participatory Structured-Decision-Making (SDM) framework was used to guide focus group discussions, with an economic farm model and the Rogers and planned behavior theories used within the SDM framework. The study showed that the implementation of alternative GIN control practices can be economically profitable. An increased gross margin of €41 per dairy goat was calculated, which was mainly due to a decrease in the milk withdrawal cost. The simplicity to use or implement the alternative …


Does A Web-First Tailored Design Method Work With Rural Populations?, Dylan C. Martinez, Kelly Way, Zola Moon, Timothy Killian, Betsy Garrison Nov 2020

Does A Web-First Tailored Design Method Work With Rural Populations?, Dylan C. Martinez, Kelly Way, Zola Moon, Timothy Killian, Betsy Garrison

Journal of Rural Social Sciences

Considering rural populations are historically difficult to reach, an important component of this research revolves around improving survey techniques in rural areas. To address this issue, a web-first Tailored Design Method (TDM), utilizing a mixed-mode of internet and postal mail surveys, was adapted to research the quality of life experienced by rural families. Aided by the Iowa State University Center for Survey Statistics and Methodology – Survey Research Services, data were collected from 62 rural counties in Arkansas. Socioeconomic-demographic factors were examined regarding survey response mode (i.e. mail vs. web) with some differences found. Logistic regression results demonstrated males were …