Social and Behavioral Sciences Commons^™

African Pride And Vexation In World Cup Development Sportswriting, Richard J. Peltz-Steele

Faculty Publications

The first men’s football World Cup in Africa, in 2010, provided an opportunity for development sportswriting. As mediator of sport for the people, mass media are well positioned to capitalize upon the development potential of football. This research analyzed development-related World Cup coverage to better understand African perceptions of identity and the role of African media in improving the quality of human life. Using a news database, this research compiled and analyzed stories published in Africa, outside South Africa, during the World Cup. Stories were tested for a World Cup peg and possible development angle and flagged for representations of …