Social and Behavioral Sciences Commons^™

Exploring Local Elected Officials' Capacity To Govern Effectively, Mario King

Dissertations

A successful local government exemplifies inclusivity, innovation, and deliberate decision-making, all advancing responsible management of taxpayers' resources. In this qualitative investigation, a phenomenological approach is employed to delve into the lived experiences of local elected officials. The aim of this study was to gain insights into the capacity of these local elected officials for success in governance. Subsequently, the insights from these local elected officials' experiences are harnessed to evaluate their influence and impact on municipal performance.

The management of municipal performance encompasses the provision of social services, the maintenance of fiscal operations, and adherence to statutory obligations (Avellaneda, 2008). …

The "Othering" Of America: How The Strategic Use Of Crisis And Ressentiment Succeeded In The Trump Era, Laura J. Franklin

Dissertations

The establishment of a crisis theme through public rhetoric often triggers widespread attention, resulting in public concern and media coverage of an issue that could potentially be overblown or deceptive. In right-wing political discourse, this crisis warning is typically delivered by a White male leader with ready access to the powerful news media. An “us versus them” theme often occurs. Within this mode of a hegemonic exclusion, a culture of immigrants or an American minority are often depicted, perhaps aggressively, as a threat: A threat used to motivate, enrage and create the frustrations inherent in ressentiment. This dissertation explores the …

A Critical Analysis Of Political And Media Discourse On Immigration During The Trump Era, Daleana Phillips

Dissertations

This research examines political and media discourse on Immigration through four studies: Trump’s immigration reform speech, newspaper coverage of DACA, a Saturday Night Live episode, and social media via #ColoradoBorderWall memes. Various critical cultural theoretical frameworks are used within critical discourse and textual analysis is to examine media and political rhetoric about immigrants and immigration policy during a period of drastic institutional political change evidenced by Trump’s administration. As a collective, these narratives examine how Trump’s rhetoric and populist style of communication demonstrate a return to restrictive immigration rhetoric not witnessed in a presidential administration since the 1920s. This research …

Social Media Usage And Self-Esteem: The Moderating Role Of Media Literacy, Comparison Tendency, And User Motivation, Feng Li

Dissertations

Studies on Facebook and Twitter have shown that social media usage negatively influences individuals’ self-esteem. Many scholars believe media literacy could help reduce this negative impact. Social comparison tendencies and user motivations may also influence this dynamic. The current study is designed to test the moderation effects of media literacy, comparison tendency, and user motivation influencing WeChat Moments usage on individuals’ self-esteem. A group of Chinese college students (N= 299) participated in an online survey. Results show no negative association between WeChat Moments usage and self-esteem. Media literacy only negatively moderates this effect among those who reported having 20-50 friends. …

The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger

Honors Theses

With enrollment rates expected to surge over the next decade, the competition

between institutions of higher learning will also increase. Because of this, marketing

material produced by all institutions will need to adjust to become more effective at

establishing brand identity to attract the attention of prospective students. Using Aaker’s

brand identity model as a framework to understand branding methods, this research aims

to identify marketing communication strategies that are more effective in a prospective

student’s decision-making process. The thesis also investigates prospective students’

recall and perception of marketing material produced by USM to determine its overall

effectiveness and differences …

Finding Balance: A Content Analysis Of How Newspaper Authors Framed Simone Biles Before, During, And After The 2020 Olympic Games, Hadley Howell

Master's Theses

Simone Biles was considered the GOAT, Greatest of All Time, going into the 2020 Olympic Games. However, after the COVID-19 pandemic, the Larry Nassar trial, and the weight of the world on her shoulders, Biles would withdraw from the women’s gymnastics team final competition for mental health reasons. Thus, the following study examines how Biles was framed in the ten most circulated newspapers in the United States before, during, and after the 2020 Olympic Games. Results show that an author’s race and gender, topic of the article, type of article, and if an article contained an image or not ultimately …

Message Convergence In Information Seeking And Decision Making Among Adult Children Regarding Their Parent's Diagnosis, Collyn Leggett

Master's Theses

Adult children have a unique role in caregiving and decision-making for a parent diagnosed with a life-threatening illness or condition. In this qualitative study, 15 individuals participated in one-on-one interviews to share their experience seeking information for their parent’s life-threatening diagnosis. This study utilized deductive and inductive coding approaches through axial coding, and two coders analyzed the data through a lens of message convergence framework and uncertainty management. The results show participants engage in information seeking from personal connections to the medical field to retrieve additional information from a more familiar, trusted source. The participants managed uncertainty retrospectively by reassessing …

Blind Spot: Implicit Bias In Health Care And Its Awareness Among Nursing Students At The University Of Southern Mississippi, Debora Skaliks

Doctoral Projects

While prejudice and bias are eminent topics in our society, implicit bias or unconscious bias is not as easily detected. Even though implicit bias may be a familiar concept to many, numerous healthcare workers frequently do not recognize the extent of harm such biases can impose on patients' health and outcomes. The Blind Spot DNP project exposed in this research paper explores the relentless question of the correlation between implicit bias awareness, implicit bias education, and its impact on health care. This Doctor of Nursing Project (DNP) project aimed to analyze whether implicit bias education and testing could increase unconscious …

Theory Building As Integrated Reflection: Understanding Physician Reflection Through Human Communication Research, Medical Education, And Ethics, Andrea Vicini, Ashley P. Duggan, Allen F. Shaughnessy

Journal of Health Ethics

Grounded in a presupposition that a single explanatory framework cannot fully account for the expansive learning processes that occur during medical residency, the article examines developing physicians’ reflective writing from three disciplinary lenses. The goal is to understand how the multi-dimensional nature of medical residency translates into assembling educational experiences and constructing meaning that cannot be fully explained through a single discipline. An interdisciplinary research team across medical education, communication, and ethics qualitatively analyzed reflective entries (N=756) completed by family medicine residents (N=33) across an academic year. Results provide evidence for moving toward an integrated thematic explanation across disciplines. The …

How System Efficacy Affects Risk Perception: Comparison Of The United States, Iran, And China Throughout The Covid-19 Pandemic, Nazanin Bani Amerian

Dissertations

The current study fills a gap in the risk and health communication literature that deals with perception of risk. The extended parallel process model (EPPM) and associated Risk Behavior Diagnosis Scale lack consideration for attenuated perceptions of risk when people believe that some agent (e.g., government agencies or first responders) will protect them from a hazard. This project’s intention is to establish the validity of a new concept, system efficacy, as an addition to the EPPM model. System efficacy supplements current use of self and response efficacy. In addition, this study tries to investigate how culture affect risk perception by …

Alt-Right Of The_Donald And Authoritarian Communists On Reddit: Internet Memes To Build Community, Joshua Hendricks

Master's Theses

This project infuses Lacanian psychoanalysis further into the rhetorical study by exploring authoritarian discourses on Reddit. I analyze the alt-right community that found a home on the subreddit r/The_Donald and chart their discourse as it shaped from the quarantine to the establishment of an independent forum called TheDonald.win. I selected memes and the comments around them to build the analysis. The second aspect of this thesis examines authoritarian communist discourse on Reddit. The leftist community splintered when r/socialism banned a community member because the person made catgirl art. The ban sent shockwaves through the leftist community on Reddit and generated …

We Will Rise No Matter What': Community Perspectives Of Disaster Resilience Following Hurricanes Irma And Maria In Puerto Rico, Elizabeth L. Petrun Sayers, Kathryn E. Anthony, Ashlyn Tom, Alice Y. Kim, Courtney Armstrong

Faculty Publications

Category 4 Hurricane Maria made landfall in Puerto Rico on 20 September 2017 and ploughed across the territory with sustained winds of 155 mph. Just two weeks earlier, category 5 Hurricane Irma had struck the island already damaging critical infrastructure making Hurricane Maria even more devasting. The hurricanes caused catastrophic damage, resulting in the largest and longest response to a domestic disaster in the history of the United States. This paper explores the recovery process in Puerto Rico using a community resilience lens. The study examines narratives, the media environment, trusted sources, and information preferences following the crisis. Community workshops, …

Digital Equity: Difficulties Of Implementing The 1:1 Computing Initiative In Low-Income Areas, Demetric D. Williams

Dissertations

Successful One-to-One Computing Initiative implementation requires educators to communicate and collaborate effectively with everyone in the learning community. However, other factors such as teacher’s professional development, student’s perception, and parent’s perception often affect the implementation of the One-to-One Computing Initiative. School districts, which serve low-income areas in Mississippi, have difficulties ensuring students and communities have access to the information technology they need to participate outside the school setting. The concept is often called digital equity. However, when officials do not address the capacity, there is a vital threat to the participants’ civic, cultural, employment, lifelong learning, and access to essential …

The Politicization Of School Reopenings: Media Coverage Of Teachers Unions, Sarah King

Master's Theses

The process of school reopenings during the COVID-19 pandemic has garnered a significant amount of attention from various stakeholders including parents, school administrators, teachers, teachers’ unions, and the media. Negotiations over elements of school reopening policies, such as mask mandates and remote-learning options have, in certain school districts, been fraught with contention. The politicization of school reopening policies has been the source of a growing body of research, which tends to analyze policy decisions in conjunction with COVID data. However, a large gap in the literature has appeared concerning the politicization of school reopenings and the impact of the media, …

The Rhetoric Of Blame: A Rhetorical Framing Analysis Of Othering And Blame In Historical Health Crises, Colin G. Cameron

Master's Theses

The United States’ response to the COVID-19 pandemic was hallmarked by blame rhetoric and fluid social and political expedience. However, the pervasiveness of othering and blame in contemporary pandemic discourse is perhaps consistent with the blame rhetoric of health crises throughout history. Using a rhetorical framing analysis approach, this study aims to explore the various elements of blame rhetoric embedded in newsprint media frames regarding historic infectious disease outbreaks. In doing so, this study investigates three case studies: the San Francisco smallpox outbreak of 1876, the Spanish Flu pandemic of 1918, and the AIDS crisis of the 1980s – 1990s. …

Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong

Master's Theses

Social media sites, such as YouTube, have provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests the speed at which social networking innovations can transform the way we interact with other users. Corporations began to deviate new strategies to engage this new online market and have created a salient area to study the potential problems that may arise when ads present cultural …

What Happened To Rosie The Riveter?: Media Portrayals Of Women In The Workforce, 1942-1946, Vivienne Cookmeyer

Honors Theses

Rosie the Riveter is a common feminist icon; however, few people know what happened to the Rosies after the war. Due to the Veterans Preference Act, women lost their jobs and went back to their home lives, which is contrary to the belief that women were incorporated into the workforce after World War II. Many women were laid off and had to fight to keep their jobs, resort to stereotypical female work, or revert to the caretaker of the home. While these women struggled for equality, there was a sustained increase in the number of women in the workforce in …

The Thin Ideal And Body Positivity: How Do Influencers Affect Female Instagram Users?, Jeralynn Servos

Master's Theses

With the vast increase in social media use, there has also been an increase of exposure to body image ideals via photos shared online. Accordingly, it has become more important to understand the association between social media and how its users view their body image, as well as how social media users’ practices are affected by posted pictures. Therefore, this study employed three focus groups to explore young women’s perceptions of potential ideal images, how they compare themselves to these images, and how these ideas affect the practices used within their own Instagram accounts. An analysis of the qualitative data …

Reddit As A Source Of Covid-19 Information: A Content Analysis Of R/Coronavirus During The Early Pandemic, Brent Hale, Mark Alberta, Seung Woo Chae

Faculty Publications

Emerging research has begun examining the utility of social media platforms for information dissemination during the COVID-19 pandemic. Following this developing thread, this work examines discourse within r/coronavirus, a Reddit forum (i.e., subreddit) developed to curate COVID-19 information that burgeoned during the early months of the pandemic. Through a content analysis of 226 posts and 2260 corresponding comments generated between February and May, 2020, this study investigated early-pandemic communication patterns in this platform, including what information was deemed important and how users framed causes and solutions. Overall, findings indicate that users of r/coronavirus prioritized information about COVID-19 spread, public health …

Covid-19 & University Stakeholders: A Faculty Perspective, Torie Fowler

Dissertations

The purpose of this study was to investigate faculty member perceptions of job satisfaction, response efficacy, organizational communication efforts, along with organizational trust and goodwill in relation to the COVID-19 crisis. A cross-sectional survey was conducted, using faculty members employed at their institution of higher education during the 2019-2020 and 2020-2021 academic years. A total of 285 responses were analyzed.

Results of this study suggest faculty member perceptions of job satisfaction and response efficacy were significant in predicting perceptions of trust and goodwill. The most significant predictor of organizational trust and goodwill was perceptions of organizational communication efforts. Also, this …

Walking Into A News Desert: How Arkansas College Newspapers Are Coping With The Decline In Print Journalism, David Keith

Dissertations

News deserts is a reference to geographic areas — most commonly counties — where no newspaper is published. The number of these areas continues to grow as more newspapers shut their doors because of financial difficulties brought on by a lack of advertising, a lack of readers, and the shift to online news consumption. College students studying journalism find themselves on the cusp of entering a profession where the number of workplaces and jobs is shrinking. They know it and the advisers of their college newspapers know it. Even with this arid prospect before them, the students are reporting news …

Communication Crisis On Campus: The Public Relations Strategies, Tactics, And Results Of Mississippi’S Leading Universities In Response To The State Flag Debate, 2015-2020, James Coll

Dissertations

This dissertation utilizes W.T. Coombs’s Strategic Crisis Communication Theory to examine the public relations strategies and effectiveness of Mississippi’s three largest public universities, the University of Mississippi, Mississippi State University, and the University of Southern Mississippi, related to the historic decision to retire the state of Mississippi’s flag in 2020. Facing significant reputational threat and public pressure from students and faculty, the universities became public advocates for a new state flag in 2015 and 2016, when each chose to refrain from flying the flag—a flag that featured the Confederate battle emblem for more than 100 years—on its campuses. The universities …

Re-Framing Gender: An Analysis Of Journalism’S Social Media Characterization Of Female Presidential Candidates During The 2020 Presidential Election, Taylor Kiernan

Dissertations

The completion of this dissertation would not have been possible without those who supported me both academically and personally throughout this process.

I would like to thank my dissertation chair and mentor, Dr. Christopher Campbell whose expertise and guidance made this research possible. I would also like to thank my dissertation committee members Dr. David Davies, Dr. Cheryl Jenkins, Dr. Laura Stengrim, and Dr. Fei Xue, for their guidance and advice during the research process, as well as their expertise in the classroom which molded my abilities as a researcher during my time at The University of Southern Mississippi.

I …

Including A Chaplain And Culturally Sensitive Notary In End-Of-Life And Earlier Difficult Healthcare Issues, John Stonestreet

Journal of Health Ethics

Would patients and families benefit from a Doctor Body Cam? Linked from www.DoctorBodyCam.com, this article explores innovations providing accountability for ethical communication surrounding major healthcare decisions. One of the greatest challenges physicians face is living up to their own ideals, let alone others’ expectations, for high-stakes doctor-patient/family communication, especially at the end of life. From emotional strains to time limitations, a multiplicity of factors obfuscates the pursuit of excellence in this vital endeavor. Evidence suggests that, like nearly every other sector of healthcare and society, African American patients and families are most likely to get the short end of the …

Risk Perception And Response Among International Students Of The University Of Southern Mississippi, Elida Lopes Souza Rocha

Master's Theses

Given the exposure of university campuses to hazards, disaster mitigation is a critical element of higher education policy. Although U.S. higher education institutions are leaders in the global education market, emergency warning systems give little consideration to how international students perceive risk, prepare for hazards, or access warning technologies available to them. This poses several questions regarding the suitability of hazards mitigation practices and the welfare of international students.

This thesis investigates the relationship between USM international students and natural hazards. Responses from online surveys and semi-structured interviews data were analyzed through qualitative and quantitative methods to document the extent …

Media Frames And Abortion Issue Polarization, Shianne Galuska

Master's Theses

The abortion issue is one of the most polarizing topics within the public and media sphere. How the media chooses to frame the abortion debate may influence public opinion and individual reactions. Specifically, articles that use incongruent abortion frames (pro-life/pro-abortion & anti-abortion/pro-choice) may be contributing to an ingroup versus outgroup mentality by highlighting who is the ingroup and who is the outgroup, thus generating moral disgust and polarization (characterized by anger, bias, and activism) amongst those with opposing views. This study sought to answer whether presenting individuals with an incongruent abortion frame increases anger, bias, and activism (polarization), as well …

Framing Difference: A Content Analysis Of Disability Coverage In Saudi Arabia Newspapers, Majedah Alsewaiah

Dissertations

The problem of misrepresentation and underrepresentation of people with disabilities in printed periodical media raises concerns for stakeholders. Although this problem extends to multiple global cultures, the invisibility of people with disabilities in Saudi Arabia newspapers is particularly concerning. The existence of negative stereotypes that prevent individuals with disabilities from achieving positive progress in their lives is perpetuated by negative frames that the media fosters in its flawed narratives of disability.

The application of the framing theory enables the current study to expand the knowledge of positive and negative frames that exert an influence on stakeholders. Based on the literature …

"Ain’T I A Woman?”: The Intersectional Representation Of Black Women Professional Leaders Above The Concrete Ceiling In Scandal And How To Get Away With Murder, Jessica Love

Dissertations

This dissertation investigates the politics of re-presentation of the two Black leading characters in Shonda Rhimes’s televised series, Scandal (Olivia Pope) and How to Get Away with Murder (Annalise Keating). This textual analysis explores how the characters are re-represented as leaders at the intersections of race, class, gender, and sexuality using Kimberlé Crenshaw’s (1989) theory of intersectionality. This study also imposes Patricia Hill Collins’s (2005) matrix of domination to explicate how the hegemonic structure of the concrete ceiling conditions their identities and exertion of power in the workplace. To do this, the researcher investigated cultural workplace expectations tied to notions …

Barriers And Enablers To Building Entrepreneurial Ecosystems As Perceived By Change Agents In The Workplace, Shanda Barrett

Dissertations

This study explores factors that influence entrepreneurial ecosystems. Clifton (2010, 2015) recommends entrepreneurship, better business models, and new business startups as a solution for economic renewal in the United States and specifically identifies disengaged workers and low-energy workplaces as the starting point. The recommendation does not address how to make workplaces conducive to entrepreneurial activity, nor does the recommendation address how to engage entrepreneurial employees.

Existing literature outlines the known tensions between theory, anecdotal evidence, and the professional practice of building entrepreneurial ecosystems. To date, the term entrepreneurial ecosystem exists as a metaphor in the extant literature. While scholars have …

College Students’ Use Of Social Media And Its Effects On Well-Being During Covid-19, Virginia Pressly

Honors Theses

Beginning in the late 2000s, social media began its ascent into mainstream media. Today, it has become a part of our daily routines. Due to its prevalence and nature, social media has been directly linked to deteriorating mental health in teens and young adults for some time. Many of the studies previously conducted studied Millennials. However, today’s generation of young people, Gen-Z, has a very different relationship with social media and the internet. In 2020, when the world was hit with the COVID-19 pandemic and most work and school went virtual, social media became that much more prevalent in our …