Social and Behavioral Sciences Commons^™

Gender Images In Hurricane Katrina Coverage, Pamela K. Morris

Pamela K. Morris

Media coverage of Hurricane Katrina was criticized in terms of race and class. But analyses from a gender perspective are missing. This research reviewed photographs of Katrina coverage in four prominent U.S. newspapers. Findings show that victims were all sexes and ages; but when it came to officials and heroes – men dominated. Also, women were more often shown with children than were men. These stereotypical images found in times of crises show culture’s core.

Driving Gender: An Analysis Of U.S. Auto Ad Visuals 1925-2005, Pamela K. Morris

Pamela K. Morris

Advertising has been found to be not only a reflection of society, but also the basis for living amongst a group of people. The images in advertisements especially provide ideas and standards for acceptable behavior, social norms and values specific to men and women. Studying advertisement visuals can illuminate power relations in culture. This approach to feminist theory takes a look at how women and others are used to sell products and how these depictions illuminate power. A framework using cultural, communication and feminist theories is constructed to build an approach for reviewing advertising messages. Focus is on visuals of …

Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris

Pamela K. Morris

The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.

Glocalization In Macedonia: English In Outdoor Advertising Messages, Pamela Morris

Pamela K. Morris

Outdoor advertising visuals from Skopje, Macedonia are analyzed in a content analysis. Images were photographed in the most heavily traveled areas of the city to secure a snapshot of culture and to analyze western influence. Media and linguistic imperialism, globalization and glocalization, along with advertising and communication strategies, are used to frame the investigation. Findings show that media companies are the leading advertisers, along with banks and entertainment. The majority of ads employed some form of English, although Macedonian and Cyrillic writing were also used. The images revealed strategic use of language and symbols, depending on the product category, business …

Advertising And The Mortgage Crisis: A Content Analysis, Pamela Morris

Pamela K. Morris

How do advertising messages differ in 2006 when the economy was on its way up, as compared to in 2009, just after a recession had been declared? This research focuses on the differences in newspaper advertising sponsored by financial institutions, from banks to investment companies. A content analysis of over 550 financial ads finds differences, in the number of ads and the content of ads. Findings should be of interest to academics, practitioners, and policymakers.

Gender Images In Hurricane Katrina Coverage, Pamela K. Morris

Pamela K. Morris

Media coverage of Hurricane Katrina was criticized in terms of race and class. But analyses from a gender perspective are missing. This research reviewed photographs of Katrina coverage in four prominent U.S. newspapers. Findings show that victims were all sexes and ages; but when it came to officials and heroes – men dominated. Also, women were more often shown with children than were men. These stereotypical images found in times of crises show culture’s core.

Driving Gender: An Analysis Of U.S. Auto Ad Visuals 1925-2005, Pamela K. Morris

Pamela K. Morris

Advertising has been found to be not only a reflection of society, but also the basis for living amongst a group of people. The images in advertisements especially provide ideas and standards for acceptable behavior, social norms and values specific to men and women. Studying advertisement visuals can illuminate power relations in culture. This approach to feminist theory takes a look at how women and others are used to sell products and how these depictions illuminate power.

A framework using cultural, communication and feminist theories is constructed to build an approach for reviewing advertising messages. Focus is on visuals of …

A New Way To Look At Culture And Its Influence On Advertising Around The World, Pamela K. Morris

Pamela K. Morris

Research investigates culture and its influencing role. With anthropological theories, a model is created to show how cultural dimensions influence media and advertising content. Encompassing 108 countries, a factor analysis of 71 country characteristics finds four dimensions: Holistic, Nationalistic, Feminine and Masculine. A content analysis of magazine advertisements provides data of images that are tested for correlations with cultural dimensions. The study updates cultural literature with new social phenomena data, like cell phone and Internet users.