Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Purdue University

2009

Creativity

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

Innovation, Creativity And Meaning: Leading In The Information Age, Tomalee Doan Nov 2009

Innovation, Creativity And Meaning: Leading In The Information Age, Tomalee Doan

Libraries Faculty and Staff Scholarship and Research

Today’s fast pace global environment requires information professionals to be leaders keeping pace with user needs. Two academic research libraries share their work seeking to ensure and leverage the creativity in their organizations focusing on the most meaningful innovative opportunities. The premise is that usefulness and appropriateness is achieved through strategic alignment – thereby opening the door of opportunity for innovative products and services. The ability to seize the opportunity each group seeks to meet is due to the recognition by the organization of that alignment. And so, organizational perception, awareness and value all impact the successful implementation of creativity. …