Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Facebook And User Experience: Evaluating Brand Equity Of Purdue University Residences, Jackelyn Perkins
Facebook And User Experience: Evaluating Brand Equity Of Purdue University Residences, Jackelyn Perkins
Open Access Theses
This study investigated how brand equity was perceived on the Purdue University Residences’ Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants’ perceptions of brand equity.
Advice On Facebook: Channel Effects On The Evaluation Of Advice, Douglas E. Pruim
Advice On Facebook: Channel Effects On The Evaluation Of Advice, Douglas E. Pruim
Open Access Theses
This thesis explores the evaluation of advice given in comments on Facebook status updates. To date, most research on advice has focused on dyadic, face-to-face interactions. The masspersonal channel of Facebook introduces a public into advice exchanges, including not only an audience but multiple advisors. The current study extends advice response theory by examining how advice recipients are affected by perceived consensus and tailoring in advice messages, and by the trait of conformity or the desire to conform to others' opinions. Participants (N = 269) completed questionnaires about past status updates on Facebook in which they disclosed a problem and …