Social and Behavioral Sciences Commons^™

Political Attitudes Bias The Mental Representation Of A Presidential Candidate's Face, Alison I. Young, Kyle G. Ratner, Russell H. Fazio

Faculty Scholarship – Psychology

Using a technique known as reverse correlation image classification, we demonstrate that the physical face of Mitt Romney represented in people’s minds varies as a function of their attitudes toward Mitt Romney. This provides evidence that attitudes bias how we see something as concrete and well-learned as the face of a political candidate during an election. Practically, this implies that citizens may not merely interpret political information about a candidate to fit their opinion, but that they may construct a political world where they literally see candidates differently.